Avalon Holographics Launches NOVAC — The World's First True Holographic Display

Business Wire

20-05-2025

ST. JOHN'S, Newfoundland--(BUSINESS WIRE)--Today, Avalon Holographics releases NOVAC, the first commercially available, true holographic table display. For the first time, groups can visualize detailed holograms together, turning their 3D content into mechanisms for high-powered decision making without glasses, headsets or tracking systems that can leave them feeling worn out or nauseous. With the ability to leverage AI, digital twins and more, NOVAC is a powerful way to garner insights and create experiences that help people do more with their data.
Avalon Holographics launches NOVAC, the first commercially available, true holographic table display delivering unparalleled real-time depth and accuracy without the stereoscopic tricks that limit experiences to a single person.
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Because NOVAC is a true holographic display, it can deliver unparalleled real-time depth and accuracy, without the stereoscopic tricks that limit experiences to a single person. Instead, multiple users can walk around the display at once, as they explore different perspectives, just like they would with a real object. This freedom encourages real-time collaboration that not only gets everyone from military commanders and doctors to factory executives on the same page, but helps them retain more information as they do it.
'If you can't see it, you might miss it,' says Wally Haas, President of Avalon Holographics. 'NOVAC gives decision makers all the visual information they need to make the right choice — in a format that is as easy as using a TV. Groups can now simulate scenarios, assess risks and adjust strategies on the fly, ensuring that everything from space missions to surgical training go off without a hitch.'
NOVAC can be applied to any high-stakes environment where real-time insights are needed to gain confidence and clarity. With research funding from tier-1 contractors, NOVAC has already found success in the defense industry, where commanders are prioritizing next-gen visualization tools for situation awareness, mission planning, etc. Because NOVAC can also ingest nearly any 3D asset, it is primed for any industry utilizing digital twins. A recent Omniverse integration will make this technology instantly valuable to executives in manufacturing, automotive, robotics, aerospace operations and more, especially when paired with future voice command updates.
With 61 patents and $65 million USD in funding, Avalon is at the nexus of three rapidly accelerating markets (holographics, digital twins and immersive experiences) which have projected growth rates between 25-40% over the next five years. As creator of the first commercially available true holographic display, Avalon is uniquely positioned to open up new opportunities in each, bringing holograms to a much wider audience.
To build NOVAC's successor, Avalon is actively raising $50 million USD in additional investment to accelerate the transition from projector-based holography to OLED-based tiles. When available, these 6-inch flat tile panels can be linked together to make massive tables, walls and showroom displays at an accessible price point. Not only will this be effective for digital twin environments, but immersive brand experiences for theme parks, esports, retail and location-based entertainment.
To see NOVAC in action, please contact the Avalon Holographics sales team for a personal demo.
Availability
NOVAC is available now and optimized for NVIDIA RTX GPUs, Windows and Linux. It offers seamless integration with Unreal Engine, Unity and key digital content creation applications, while also providing support for industry-standard file formats like OBJ, FBX, GLTF, 3DTiles, DICOM and GIS.
About Avalon Holographics
Avalon Holographics are the creators of NOVAC, the world's most advanced holographic display. The product of 61 patents, Avalon Holograms are designed to help decision makers solve high-consequence spatial problems together, without the negative physical effects that stifle most immersive technologies. Headquartered in St. John's, NL., Avalon's proprietary R&D is already laying the foundation for the wider adoption of holograms in everyday life.