H World Group Accelerates Hotel Expansion and Brand Upgrades in Q1 2025, Strengthens Position as Hospitality Leader
SINGAPORE and SHANGHAI, China - H World Group Limited (NASDAQ: HTHT) (HK: 01179), one of the world's leading hospitality groups, began 2025 with continued momentum in growth, asset-light transformation and brand loyalty, according to its first-quarter results released.
A Scalable Model for Mass-Market Hospitality
H World Group achieved 538 net hotel openings in the first quarter ended March 31, taking the total number of hotels in operation to 11,685. The number of rooms worldwide totaled 1,142,158, a 20% increase over last year.
The company now covers 1,394 cities across China, with plans to reach 2,000 cities in the future – from major hubs to the most remote and underserved regions.As of March 31, H World had a total of 2,888 hotels in its pipeline.
Advancing the Asset-Light Transformation
H World continued to advance its asset-light strategy in this quarter, with revenue from manachised and franchised hotels rising 21% year-over-year to RMB 2.5 billion (US$344 million). The company's distinct manachise model — combining the scalability of franchising with the operational control of management — remains a key enabler of efficient, brand-consistent growth.
Loyalty Growth & Direct Booking Strength
As of the end of Q1, H Rewards membership reached 277 million, making it one of the largest loyalty platforms in the global hospitality industry. Direct booking from members accounted for over 65% of total reservations – a 5.4 percentage point increase year-on-year, reflecting growing digital engagement, improved margins, and greater customer lifetime value.
Ongoing Experience Upgrade
H World continued to advance its product upgrade initiatives to enhance consumer experience across core brands including Hanting, JI, and Orange. As of Q1:
40% of Hanting Hotels had reached version 3.5 or above
78% of Ji Hotels had reached Ji 4.0+
70% of Orange Hotels met the Orange 2.0 standard
The first quarter also marked rapid growth in the upper-midscale segment, which includes brands such as Intercity Hotel, Crystal Orange Hotel, MAXX by Steigenberger, and CitiGo Hotel, with a 36% year-on-year increase in operating hotels and a 22% expansion of the development pipeline.
Looking Ahead
We are confident we will achieve our full-year network expansion target of approximately 2,300 gross hotel openings. To achieve sustainable long-term growth, we will continue advancing our asset-light strategy, focusing on high-quality network expansion, enhancing brand positioning and 'service excellence', and strengthening sales capabilities centred around our H Rewards membership program. H World CEO Jin Hui
For the full release please visit here.
1. The conversion of Renminbi ("RMB") into United States dollars ("US$") is based on the exchange rate of US$1.00=RMB7.2567 on March 31, 2025, as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at http://www.federalreserve.gov/releases/h10/hist/dat00_ch.htm.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hospitality Net
4 days ago
- Hospitality Net
Travel & Tourism in LAC Set to Add US$206BN to Regional Economy Over the Next Decade, Says WTTC
Santo Domingo, Dominican Republic - The World Travel & Tourism Council (WTTC), in partnership with the Inter-American Development Bank (IDB), announced the launch of the Tourism Task Force during the Plenary Meeting of the Americas Business Dialogue (ABD) – a public-private platform to elevate Travel & Tourism as a key driver of growth, jobs, and resilience across Latin America and the Caribbean (LAC). The Task Force will convene throughout 2025 to shape policy recommendations and investment strategies. Its conclusions will be presented at the CEO Summit of the Americas in Punta Cana this December, offering a blueprint for regional collaboration in Travel & Tourism. The launch comes at a critical moment, as WTTC unveils new figures that highlight the growing importance of the Travel & Tourism sector to the region's prosperity. Travel & Tourism: A Key Asset for LAC According to the latest Economic Impact Research (EIR), produced in collaboration with Oxford Economics, Travel & Tourism contributed US$714 billion to LAC's economy in 2024, accounting for 10% of the region's total GDP. It also supported 28.2 million jobs, or one in every 11 jobs across the region. International visitors spend reached US$144.4 billion last year, providing a vital source of export income for many national economies. Travel & Tourism is one of the most powerful levers for inclusive economic growth in Latin America and the Caribbean. The region has a generational opportunity to put Travel & Tourism at the centre of their development agenda. With the ABD Task Force now in place, we can drive smarter investment, unlock growth, and deliver jobs and opportunity at scale. Christopher Imbsen, WTTC VP Policy This launch marks a milestone in the integration of tourism into the productive agenda of the IDB and IDB Invest, recognizing its transformative potential for the region. In collaboration with our private sector partners and WTTC, we are working to deliver concrete results: more investment, jobs, and regional growth. Fabrizio Opertti, IDB Sector Manager of Productivity, Trade, and Innovation A Decade of Opportunity: 2035 Projections Looking ahead, the next decade offers unprecedented opportunity. By 2035, the Travel & Tourism sector could contribute US$944.8 billion to the regional economy and support more than 35.4 million jobs. Compared to 2025, this would represent an additional US$206 billion in economic value and 6 million new jobs, reflecting the sector's unique ability to scale inclusive and sustainable growth. Priorities for Action and Growth To unlock the sector's full potential, WTTC highlights five core enablers for sustainable tourism growth in LAC: talent and employment, resilient infrastructure & connectivity, digital transformation, business environment and access to finance. However, challenges persist. Tourism investment across LAC continues to trail behind global benchmarks. Creating a more investment-friendly environment will be crucial, demanding bold reforms, improved regulation, and stronger collaboration between the public and private sectors. With the ABD Tourism Task Force now in motion, the region has a unique opportunity to place Travel & Tourism at the heart of its long-term development agenda. For further information or to access the full regional factsheets, including WTTC's latest Environmental & Social Research (ESR), please visit WTTC's Research Hub. * All figures are in USD. * 'Latin America and the Caribbean (LAC)" includes Mexico, Central and South America, and the Caribbean, as defined in WTTC's Economic Impact Research About IDB The Inter-American Development Bank (IDB) is devoted to improving lives across Latin America and the Caribbean. Founded in 1959, the IDB works with the region's public sector to design and enable impactful, innovative solutions for sustainable and inclusive development. Leveraging financing, technical expertise and knowledge, it promotes growth and well-being in 26 countries. Visit our website: About ABD The Americas Business Dialogue (ABD) is an initiative led by the private sector and facilitated by the Inter-American Development Bank (IDB) that fosters a high-level exchange between governments and the private sector of the Americas on policies that promote development and sustainable and inclusive economic growth. About WTTC The World Travel & Tourism Council (WTTC) represents the global travel & tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to raising the awareness of governments and the public of the economic and social significance of the travel & tourism sector. WTTC Press Office WTTC
Hospitality Net
7 days ago
- Hospitality Net
Marriott Opens First-Ever StudioRes Branded Hotel in Fort Myers, Florida
Today, Marriott International, Inc. (Nasdaq: MAR), announced the landmark opening of StudioRes Fort Myers, the first-ever StudioRes hotel and the company's debut in the midscale extended stay segment. The all-studios hotel is now accepting reservations for stays, almost two years to the day since Marriott unveiled the concept. A newly created brand within the Marriott Bonvoy portfolio, StudioRes was thoughtfully designed to cater to a wide variety of travelers, including those on long-term work trips and assignments, construction projects, relocations, and more. StudioRes marks Marriott's strategic entry into the dynamic midscale extended stay market, and Marriott anticipates strong growth for StudioRes in the coming years, with over 40 properties across the U.S. and Canada anticipated to open by the end of 2027. With a pioneering, fast-to-market construction prototype, StudioRes offers owners and developers a compelling turnkey opportunity with a bundled fee model, and is expected to become Marriott's most affordable cost-per-key product to develop and build. "Since unveiling StudioRes only two years ago, we have been thrilled by the reception among owners and franchisees, and we are proud to celebrate this milestone with Concord Hospitality and Whitman Peterson," said Marriott International Chief Financial Officer and EVP, Development Leeny Oberg. "We designed StudioRes to provide terrific value for customers with an innovative room design and highly efficient operating model for long-term stays. The fast adoption of the brand also demonstrates the power of the Marriott Bonvoy ecosystem and the importance of our strong developer relationships, while underscoring our continued commitment to providing lodging options for every traveler, price point and trip purpose." Consistent with the brand's approach to long-term stays with modern comfort, StudioRes Fort Myers offers a smart extended stay experience for independent travelers seeking comfort, routine, and flexibility. This 124-key property offers studio-style rooms complete with one or two beds, a lounging area, and a kitchen with a stovetop, microwave, and full-sized refrigerator. Guests can also enjoy communal spaces, outdoor patios, and fitness centers. Convenient food and beverage vending, fast Wi-Fi, streaming access, and casual workspaces also allow guests to stay connected throughout their stay. A short drive to the Southwest Florida International Airport and the area's top attractions, StudioRes Fort Myers invites hotel guests to enjoy Fort Myers and the historic surrounding areas, including Sanibel and Captiva Island, nature and wildlife at Manatee Park, Lakes Park and The Caloosahatchee River, as well as nearby dining, shopping and family activities. Available for booking, nightly rates at StudioRes Fort Myers are expected to be around $100 per night. Marriott celebrates this opening with developer Concord Hospitality and their long-time partner Whitman Peterson. Concord currently operates nearly 80 properties within the Marriott Bonvoy portfolio and expects to develop 40+ StudioRes properties, spanning several dozen submarkets in major U.S. cities. "Concord Hospitality's longstanding relationship with Marriott has been defined by strategic alignment, mutual trust and a shared commitment to quality," said Mark Laport, CEO & President of Concord Hospitality. "Our role in supporting the shaping of Marriott's next-generation hotel prototypes speaks to the strength of that relationship. The grand opening of the first-ever StudioRes property is a significant milestone—not only for Marriott, but for Concord as we continue to lead in developing high-performing, scalable hospitality assets that meet the evolving needs of today's extended-stay traveler and deliver long-term value for our investment partners." "We are proud to have collaborated with Marriott in the development of its newest brand and in bringing the very first StudioRes to life," said Paul Novak, Partner at Whitman Peterson. "The opening of StudioRes Fort Myers marks my fourth inaugural Marriott brand opening—following Courtyard by Marriott, Fairfield Inn by Marriott, and the first U.S. Aloft Hotel—and it's a privilege to continue that legacy. Whitman Peterson is very confident in StudioRes' high-growth potential, with several others in our pipeline." Hotel website
Hospitality Net
21-05-2025
- Hospitality Net
U.S. hotel performance for April 2025
ARLINGTON, Va. – On the negative side of the Easter calendar shift, the U.S. hotel industry reported mixed performance results year over year, according to April 2025 data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets. April 2025 (percentage change from April 2024): Occupancy: 63.9% (-1.9%) Average daily rate (ADR): US$161.28 (+1.8%) Revenue per available room (RevPAR): US$103.11 (-0.1%) Among the Top 25 Markets, the highest occupancy level was seen in New York (+0.5% to 84.8%). Markets with the lowest occupancy for the month included Detroit (-2.3% to 57.4%) and Minneapolis (+2.7% to 60.9%). The highest gains across the metrics were seen in San Francisco/San Mateo: occupancy (+14.0% to 69.6%), ADR (+20.5% to US$227.44) and RevPAR (+37.4% to US$158.36). The Top 25 Markets in aggregate showed higher occupancy than all other markets as well as a lower year-over-year decline (-1.3% vs. -2.3%). For more information about the company and its products and services, please visit Additional Performance Data CoStar's world-leading hotel performance sample comprises more than 88,000 properties and 11.5 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests. About CoStar Group, Inc. CoStar Group (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information, and analytics in the property markets. Founded in 1987, CoStar Group conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of real estate information. CoStar is the global leader in commercial real estate information, analytics, and news, enabling clients to analyze, interpret and gain unmatched insight on property values, market conditions and availabilities. is the leading online marketplace for renters seeking great apartment homes, providing property managers and owners a proven platform for marketing their properties. LoopNet is the most heavily trafficked online commercial real estate marketplace with thirteen million average monthly global unique visitors. STR provides premium data benchmarking, analytics, and marketplace insights for the global hospitality industry. Ten-X offers a leading platform for conducting commercial real estate online auctions and negotiated bids. is the fastest growing online residential marketplace that connects agents, buyers, and sellers. OnTheMarket is a leading residential property portal in the United Kingdom. BureauxLocaux is one of the largest specialized property portals for buying and leasing commercial real estate in France. Business Immo is France's leading commercial real estate news service. Thomas Daily is Germany's largest online data pool in the real estate industry. Belbex is the premier source of commercial space available to let and for sale in Spain. CoStar Group's websites attracted over 163 million average monthly unique visitors in the third quarter of 2024. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S., Europe, Canada, and Asia. From time to time, we plan to utilize our corporate website, as a channel of distribution for material company information. For more information, visit This news release includes "forward-looking statements" including, without limitation, statements regarding CoStar's expectations or beliefs regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements. The following factors, among others, could cause or contribute to such differences: the risk that future media events will not sustain an increase in future occupancy rates. More information about potential factors that could cause results to differ materially from those anticipated in the forward-looking statements include, but are not limited to, those stated in CoStar's filings from time to time with the Securities and Exchange Commission, including in CoStar's Annual Report on Form 10-K for the year ended December 31, 2023 and Forms 10-Q for the quarterly periods ended March 31, 2024, June 30, 2024, and September 30, 2023, each of which is filed with the SEC, including in the "Risk Factors" section of those filings, as well as CoStar's other filings with the SEC available at the SEC's website ( All forward-looking statements are based on information available to CoStar on the date hereof, and CoStar assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Karolina Capova Media Relations Executive – STR STR View source
