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Myrtle Beach area projects to bring thousands of new homes. Here are some of 2025's biggest

Myrtle Beach area projects to bring thousands of new homes. Here are some of 2025's biggest

Yahoo04-02-2025

Whether it is new hotels slated to change the Myrtle Beach oceanfront or revitalization projects of former area landmarks, developers aim to add new cornerstones to Horry County in the new year.
This rush to build runs the gambit from smaller projects to new residential communities with hundreds of planned units. During the 2023-24 fiscal year, Horry County issued 17,522 permits, up by more than 4,000 compared to 2018-19. The permits issued in 2023-24 had a construction value of $1.54 billion, and many of these permits include massive projects that contributed to that estimation.
Given the pace of building and development throughout the Grand Strand, these are five notable projects worth watching in 2025.
In the coming years, another high-rise hotel will reside along the Myrtle Beach oceanfront. Next to the Hilton Grand Vacations Club Ocean 22 Myrtle Beach at 2200 N. Ocean Blvd., the new property along 23rd Avenue North will also be a Hilton property.
Called Ocean 23, the timeshare hotel will have 227 units — including 113 one-bedroom, 79 two-bedroom and 35 three-bedroom offerings. With the property's boulevard-facing side being a maximum height of 253 feet, the new property will also feature a park.
Previous renderings for the project shows two pools at the hotel, including a 520-square-foot pool and bar on the rooftop.
Developers received approval for the hotel from the Myrtle Beach City Council in January 2025.
Along U.S. 501 near Gardner Lacy Road and Carolina Forest High School, the Myrtle Beach area could see its newest mixed-use, residential and shopping area open.
Developers plan to build a massive new complex slated for completion in 2027. The Sun News obtained the plans via a Freedom of Information Act request for a traffic study commissioned to analyze the plan's impact on U.S. 501 traffic. The project includes:
About 30 buildings, including seven parking garages
1,890 new apartment units
6,300 square foot medical-dental office
267,800 square foot shopping center
139,100 square foot home improvement store
3,000 square foot drive-in bank
5,000 square foot gas station and convenience store
20,200 square foot restaurant space
2,500 square foot coffee shop with drive-thru
The development could bring more cars to an area prone to traffic. Conducted by the consulting firm Kimley Horn, the traffic study for the project estimated that the new mixed-use development creates 26,572 new daily trips at several intersections and roads along U.S. 501. While developers plan to finish the project in 2027, work will occur while Horry County completes road improvements to U.S. 501.
The project includes completing a six-lane widening of U.S. 501 from S.C. 31 to the S.C. 544 interchange as part of its Ride III road infrastructure upgrades. The county estimates the work will cost $50 million and finish in 2026.
At Teddy Bear Circle near Highway 90, more than a thousand homes for prospective residents moving to the Conway area are planned.
Auberon Woods is a 1,100-home community planned for a 758-acre land parcel. It will include amenities like a pool and clubhouse. The D.R. Horton project intends to build 194 single-family homes in 2025 and finish the project in 2027. The project isn't the only massive development arriving in Conway.
In January 2024, the City of Conway approved the construction of more than 3,300 single-family, townhomes and multi-family dwellings along Highway 701 South in a community called Warden Station.
The Myrtle Beach Speedway closed in 2020, and developers want to turn the old racetrack into a new community of townhomes and other units.
Developers split the speedway into two separate parcels. The national homebuilder Lennar owns part of the closed speedway. Horry County Land Records' map of the property shows Lennar's plot divided into about 175 parcels.
Trilogy Investment Company owns the other part of the speedway. In a June 2024 interview, the company's CEO Jason Joseph told The Sun News that Trilogy's community will include 226 townhomes, with units ranging from 1,200 square feet to 1,400 square feet.
The Trilogy community will be called Rêve at Champions Point, and the first townhomes will be finished in 2025. Joseph added that the community will be built-to-rent, meaning residents cannot purchase their property outright.
He added that built-to-rent appeals to residents 55 and older.
'People are moving there and renting by choice not because of affordability necessary of buying but because they want the flexibility of movement,' Joseph said in a June 2024 interview. 'You're creating community; you have the benefits of home life. (Built-to-rent) give you the lock and leave flexibility as well.'
River Oaks Drive in Carolina Forest looks different in February 2025 than it did one year ago. Dense trees previously lined the road near the World Tour Golf Links and River Oaks Golf Club.
Now, the trees sit in dense stacks on dirt-covered land prepped for development. According to Horry County Land Records, developers plan to build a new community called North Cove. The project is part of a larger plan to close River Oaks Golf Club and replace it.
The Sun News reported in February 2024 that developers bought the course and will add 220 lots to the property. It's unclear when the golf course will finally close.

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A Conversation With Hilton CMO Mark Weinstein On Building Brand Platforms, Cultural Relevance + Using Attitudinal Data To Future Proof Audience Understanding
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Employees strike at Hilton Sacramento Arden West hotel over housekeeper workload
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Workers at the Hilton Sacramento Arden West went on strike Saturday to protest housekeeper workload, which the union's local chapter president said is higher than any other unionized hotel in Sacramento. Unite Here Local 49 President Aamir Deen said he didn't know of any unionized workers that did not participate in the strike from 5 a.m. to 6 p.m., but he said the hotel remained open as managerial employees tried to fill the gaps with temporary workers or staff from other hotels. The union represents housekeepers, the largest group of hotel workers, as well as many other employees including dishwashers, servers and front desk workers. Deen said he hopes to come to a resolution with the hotel after the strike and that 'escalating the economic action' is a possibility if an agreement is not reached. Hilton Sacramento Arden West management and Hilton corporate representatives did not immediately respond to requests for comment on Saturday. Currently, housekeepers clean between 15 and 30 rooms per shift based on a credit system where a room a guest has checked out of is worth one credit while a room a guest is returning to is worth one-half of a credit. Deen said the hotel has agreed to cap rooms cleaned per shift at 24, which he said is still 'far too many' and significantly more than the 15 or fewer rooms housekeepers are required to clean at other unionized Sacramento hotels. Hilton Sacramento Arden West also had a 15-room cap until late 2024, he said. Deen said housekeepers are often required to clean a room every 15 minutes, which leads to injuries and less-clean rooms. 'They want to be able to clean the rooms to the standard that our guests demand, and management insists on making them clean rooms every 15 minutes, and you just can't get all of the nooks and crannies in 15 minutes,' Deen said. 'All of the other union hotels have agreed to these same terms. We just want to have a fair playing field.' The union has been in contract negotiations with the hotel since late 2024, Deen said, and has reached an agreement on most issues outside of housekeeper workload. Dora Gomez, a housekeeper who has been working at the hotel for 18 years, said the increased workload has caused injuries to her back, shoulders and feet. Gomez also said there have been a lot of guest complaints since the change due to problems like increased dust and stained showers that were created by the decreased time cleaning each room. 'When we have to clean more rooms, we can't provide the same quality. They want us to give quantity and quality, but we can't. That's not possible,' Gomez said through a translator. 'We want to be treated like people.' Rosalba Ubaquae, a housekeeper who has been working at the hotel for two years, said housekeepers without seniority are struggling to get enough hours to make a living wage while those with seniority, who are typically older, are forced to work so much it is causing injuries. Ubaquae said the hours she currently gets are 'impossible' to live off, forcing her to look for second jobs at multiple points during the year. 'We want the people who've been here for 30 years, who are more than 60 years of age, to have a job with dignity, and not have to have their bodies break down from the heavy workload,' Ubaquae said through a translator.

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