Susie Wolff Wants Women in Formula 1
Charlotte Tilbury, the eponymous cosmetics entrepreneur, wanted to back a female race car driver. Susie Wolff had a different idea.
Wolff, the managing director of the all-woman F1 Academy, convinced Tilbury to sponsor the entire racing series, lending the brand's name to what's arguably one of the boldest efforts in racing: getting a woman on the Formula 1 grid. 'I very much wanted to bring in a female-founded, female-focused brand,' Wolff says on the latest episode of The Deal with Alex Rodriguez and Jason Kelly.
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