Psycho Bunny Expands Its Tennis Presence with Multi-Year Partnership With Icon Andy Roddick

Business Wire

6 days ago

MONTREAL--(BUSINESS WIRE)--Menswear brand Psycho Bunny is proud to announce a multi-year partnership with tennis icon Andy Roddick, further establishing the brand's presence in the sport. The collaboration between the popular brand and the legendary American tennis player will bring Psycho Bunny's signature style and craftsmanship to a global audience.
Earlier this year, Psycho Bunny made its debut in the tennis world with a partnership featuring rising star Alexei Popyrin. Earlier this month, Psycho Bunny announced a partnership with tennis standout Arthur Rinderknech. Building on this momentum, the brand has further solidified its commitment to tennis through a multi-year partnership with the National Bank Open (NBO) as the official athletic outfitter and its ongoing collaborations with Popyrin and Rinderknech. Now, by teaming up with Roddick, Psycho Bunny strengthens its connection to the sport, bridging its rich history with an exciting future. As part of the collaboration, Roddick will advise on the brand's expanding presence in tennis and play a pivotal role in enhancing its credibility within the sport. This partnership underscores Psycho Bunny's unwavering support for both established players and emerging talent.
A former world No. 1 and US Open champion, Andy Roddick is one of the most influential figures in tennis. Known for his fierce competitive spirit and powerful game, Roddick's impact extends far beyond his playing days. As the host of Served, the #1 tennis podcast, he delivers sharp insights and candid conversations that shape the sport's discourse. Through his commentary, philanthropy, and commitment to growing tennis, he continues to inspire the next generation of athletes.
'Tennis has given me so much, and I've always believed in pushing boundaries—both in competition and in life,' said Roddick. 'Psycho Bunny's magnetic vibe, with its boldness and edge, speaks to my personality perfectly. I'm all about embracing individuality, and this partnership feels like a great way to express that fun side of me. Let's make some noise!'
'Andy isn't just a tennis legend—he's a disruptor, a trailblazer, and someone who has always done things his own way,' said Anna Martini, CEO of Psycho Bunny. 'That's exactly what Psycho Bunny stands for. We're thrilled to have him as a partner in celebrating tennis culture.'
This collaboration marks the next chapter in Psycho Bunny's ongoing journey in tennis. With global brand ambassador Andy Roddick leading the way, the brand continues to build on its commitment to the sport, carrying forward the same passion and dedication that have defined its efforts. Exciting developments lie ahead as Psycho Bunny further elevates its presence in the game.
ABOUT PSYCHO BUNNY:
Headquartered in Montreal, Psycho Bunny is a global premium clothing brand recognized for its bold designs, uncompromising quality, and iconic bunny logo. Since its founding in 2005, the brand has redefined modern style by blending classic sophistication with a playful, irreverent edge. Originally known for its premium polo shirts, Psycho Bunny has expanded to offer a full range of apparel and accessories for men, women, and children. With nearly 180 stores worldwide and a commitment to excellence, the brand is growing quickly, crafting elevated fashion from the world's finest materials.
In 2024, The Bold Standard was introduced—born out of Psycho Bunny's relentless commitment to consummate quality, striking design, and a thoroughly audacious, adventurous lifestyle. More than just fashion, it represents a state of mind, an attitude, an ethos, a mantra, a rallying cry, and a veritable religion—anchored by one thoroughly iconic Bunny logo.