Benny Scarf's wild punting exploits across social media given green light by betting regulator
THE viral social media punting exploits of Benny Scarf have been given the green light to continue, following an investigation by Liquor & Gaming NSW.
The betting regulator recently conducted an inquiry into Scarf's social media wagering activity which also delved into his relationship with bookmakers.
Boasting more than 220,000 followers across his social media platforms, Scarf's major betting plays, and the jovial videos that accompany them, continue to generate significant engagement and break new ground, particularly in the 18-35 male demographic.
And it was that growing interest - and the sizable nature of the bets being placed at retail TAB outlets - which led Liquor & Gaming NSW to conduct an inquiry to ensure the activity 'complies with NSW betting and racing laws'.
'Liquor & Gaming NSW recently engaged with Mr. Ben Scarf to ensure his social media and website content complies with legal requirements regarding gambling harm minimisation messages,' a spokesperson for the organisation said.
'No enforcement action is being taken at this time.
'Liquor & Gaming NSW will continue to monitor online wagering advertising, including publications on social media, to ensure it complies with NSW betting and racing laws.'
Scarf, who as well as being a content creator has his own tipping website, includes affiliate links to bookmakers Dabble and Bet Right across his social media channels, which all serve as revenue drivers.
In an interview with The Australian last October, Scarf said 'the overwhelming majority of my pay comes from sign-ups' and that the intrigue around where the money comes from 'does nothing but boost my profile so I keep it up in the air which just adds to the theatre of it.'
Scarf's video content, which is growing by the day, has attracted tens of millions of views since launching in April last year.
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