Transforming Thai Tourism: The Successes of 2024 and the Ambitious Goals for 2025
Published on: Monday, May 05, 2025
Published on: Mon, May 05, 2025 Text Size: Kuala Lumpur: "Opening the Door to a New Dimension of Thai Tourism: 2024 Achievements and 2025 Goals" Under the exceptional leadership of Sirinthra Surakanit, Director of the Tourism Authority of Thailand (TAT), Kuala Lumpur Office, in collaboration with tourism business partners, the Ministry of Tourism and Sports, and Tourism Malaysia, a new gateway for cross-border tourism has been opened. This includes knowledge sharing within the industry, fostering cooperation, and advancing leadership roles that have propelled continued success throughout 2024. A Turning Point in 2024 This year marked dynamic tourism promotion efforts that showcased Thailand's diverse image to Malaysian travelers through outstanding campaigns and projects: ● Showcasing Thai Diversity through FAM Trips Highlighted well-known destinations like Hat Yai and Songkhla, along with the unique cultural charm of Ayutthaya, the beauty of Mae Hong Son, and emerging places such as Surin, Buriram, and Udon Thani. ● ASEAN Connectivity FAM Trip A project connecting Thailand, Malaysia, and Laos via cross-border travel routes from Kuala Lumpur and Hat Yai to Vientiane. ● "My Sawasdee Train" A special train service linking major cities between Malaysia and Thailand, offering travelers a more convenient and exciting journey. ● Thai-Malaysian Driving Caravan A campaign promoting travel via new routes and cultural exchange between the two nations, helping to develop regional tourism products. Stepping into 2025 with the Concept: Amazing Thailand: Your Stories Never End In 2025, Thailand aims to strengthen its global image with the theme "Your Stories Never End", encouraging travelers to create lasting memories and share endless stories. Building on the past year's Amazing Thailand: Your Stories Never End, the vision for 2025 evolves into 'Amazing Thailand Grand Tourism and Sports Year 2025,' aimed at inspiring tourists to explore Thailand, create new memories, and continue their travel stories. Key Focus Areas: ● Sustainable Tourism Promoting complete, accurate, and up-to-date travel information to support sustainable travel. ● Catering to Diverse Target Groups Millennials and Millennial Families: Emphasizing slow travel that fosters meaningful connections between travelers and local communities. Health & Wellness: Offering high-quality, affordable health and wellness tourism experiences in peaceful, restorative environments. Ms. Sirinthra Surakanit, Director of the Tourism Authority of Thailand (TAT), Kuala Lumpur Office, is dedicated to leading Thailand to regional tourism leadership through strategic management, strong partnerships, and a firm commitment to sustainable success—both in industry development and team objectives—to build charm and confidence in Thailand among travelers worldwide. * Follow us on Instagram and join our Telegram and/or WhatsApp channel(s) for the latest news you don't want to miss. * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
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