Meta Plans to Release New Oakley, Prada AI Smart Glasses
The Oakley Meta AI glasses are expected to cost more than the Ray-Ban Metas.
Following the unexpected success of the Ray-Ban Meta smart glasses, which have sold two million pairs since launch in late 2023, Meta is releasing new versions of its AI smart glasses under the Oakley and Prada brands.
According to a CNBC report released Tuesday, Meta is expanding its partnership with EssilorLuxottica, the parent company that owns Ray-Ban and Oakley and has a licensing agreement with Prada. The new Oakley Meta smart glasses will target athletes and active customers, while the Prada partnership will give Meta a high-end deal with a notable fashion house.
Related: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google
The Oakley glasses will reportedly start at $360, a higher price point than the $299 Ray-Ban Metas, but have a more weather-resistant style, a source told CNBC. The glasses will be able to take photos and videos, make calls and send text messages through voice commands, livestream content, and play music, just like the Ray-Ban Metas. They will also have AI capabilities, so users can ask questions through a "Hey Meta" voice command.
Bloomberg also reported in January that the Oakley glasses were set to be released later this year, and the camera will be in the center of the frame instead of on the side, like the Ray-Ban Metas, so that "cyclists and other athletes" could record footage.
Meta previewed the Oakley partnership on social media on Monday by creating a new Instagram account for "Oakley | Meta" with one post that reads: "The next evolution is coming on June 20."
Prada, meanwhile, renewed its eyewear licensing agreement with Luxottica for the next decade in December. Former Meta employees told CNBC that Prada eyewear designs were a good fit for Meta because the glasses feature thick temples that can house more technology.
Meta has yet to announce the Prada deal or a timeline for when the smart glasses will hit the market.
Related: Google Is Making AI 'Intelligent Eyewear' With Warby Parker After Eyeing Meta's Ray-Ban Success
EssilorLuxottica and Meta first joined forces in 2019 to work on the Ray-Ban Meta smart glasses. Meta released a first-generation pair in 2021 and a second-generation pair in 2023.
The second-generation glasses took off; EssilorLuxottica CEO Francesco Milleri said during an earnings call in February that the AI smart glasses were "a great success" and that the company plans to produce 10 million of them by the end of next year.
Meta, meanwhile, is also making a broader push into artificial intelligence. The company announced last week that it would invest $14.3 billion in AI data labeling startup, Scale AI, in exchange for a 49% stake. Some Scale AI employees, including CEO Alexandr Wang, will join Meta as part of the move.
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