How Bay Area duo Adria and Oatmeal became Internet sensations
Welcome to "Made in the Bay," a series spotlighting content creators with ties to the Bay Area.
State of play: Our inaugural edition features Adria Barich and her "furry little water T-rex" Oatmeal, who made a name for themselves documenting their adventures in swimming pools.
Zoom in: The duo has amassed millions of followers across TikTok and YouTube.
Barich, a Petaluma native, is a social media consultant in addition to running the Adria and Oatmeal brand.
We asked about her work and relationship to the Bay. Answers have been lightly edited.
What was the first moment you realized your content was starting to blow up?
I had to upgrade our PO Box earlier this year because it was literally overflowing with fan mail! I still can't believe that people care enough about us to handwrite a letter, make a friendship bracelet, or crochet Oatmeal a leash.
What's one part of content creation that you love but people might not realize takes a lot of time/effort?
My favorite part is the process itself: brainstorming ideas, writing briefs, filming, editing and scheduling. ... The hardest part is making it look easy.
What's your favorite piece of content you've created?
I love this video because it wasn't planned at all — I just picked up my phone, started recording and it went super viral.
How has living in the Bay Area impacted you/your work?
I grew up in the Bay Area and have lived here for around 20 years total! This unique area has heavily influenced my eccentric personality and love for tech (I asked for a green screen for my 10th birthday).
Crissy Field — dogs can play off leash ... and there's a beautiful view of the Golden Gate Bridge.
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