TikTok creator teams up with indie band to 'fix' their viral song
A TikTok creator's suggestion to "fix" a song by Utah indie band Poolhouse took the tune to new heights. The band eventually paired up with Rachel Ruff Cuyler to create a music video for the new version of the song "Could Be Love."
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Scottish Sun
2 hours ago
- Scottish Sun
I'm a size 14 and did the best 25% off Tesco summer haul – run before new co-ord sells out, it's so flattering
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A SAVVY fashionista has revealed the epic Tesco clothing haul she bagged in the 25% off sale - and urged people to run for a "beautiful" co-ord. Lara Mercer, from Scotland, regularly shares her shopping hauls and style inspiration on her TikTok page (@laralouisemercer). Sign up for Scottish Sun newsletter Sign up 6 Lara Mercer did a big summer clothing haul from Tesco Credit: TikTok/@laralouisemercer 6 Lara hailed this £39 co-ord as perfect for holiday Credit: TikTok/@laralouisemercer 6 The Scots fashionista predicted this co-ord to be a viral must-have Credit: TikTok/@laralouisemercer In a recent video, the mum showed off the "perfect for holiday" summer buys she picked up in the supermarket this week. Tesco's in-house fashion label, F&F, is renowned for its stylish buys at affordable prices. But Clubcard users can save an extra 25% on items if they purchase them before Sunday, June 29. Lara, a size 14, had only nipped to the supermarket to grab bin bags and coffee when she stumbled across the promotional signs in the F&F aisles. "Why did no one tell me there was 25% off?" she cried. "Obviously that roped me in, and there was so much [new things]. I didn't think there would be, I felt like I was only just there last week. "They had loads of sizes as well. So Monday mornings are a good time to go to Tesco guys." First up, she bagged a £25 black and white polka dot satin midi dress which she described as "just beautiful". She also found a gold sheer metallic dress for £19.50 that she insists is so pretty you'll want to wear it by the pool and at night time too. She gushed: "How beautiful is that? Oh my god. That on holiday, some chunky jewellery. Tesco fans are set to love the latest items in stores for 25 per cent off when you use clubcard "It's got this wee slip dress inside which is perfect so it's not see-through. So you could probably wear it at night as well. Obsessed. The colour is just everything. "Guys it's a win win any time that's on. It's just a bargain." Next, the Scots fashionista picked up a £22.50 cream crochet mini dress that she said would be the perfect day-to-night outfit if you "get a wee slip dress or Skims underneath". Lara styled it with a gold belt to cinch in the waist, and sized up to a large for a comfy look. But it was two summery co-ords that she was most impressed with. She bagged a £25 white maxi skirt with a black floral pattern, sizing down to a size 12, and matching bandeau crop top for £14. 6 Lara managed to bag her summer buys in the 25% off sale Credit: TikTok/@laralouisemercer 6 Her haul should have cost £151 but she saved over £30 Credit: TikTok/@laralouisemercer 6 Other fashion fans are loving Lara's picks Credit: TikTok/@laralouisemercer She hailed the outfit as "the perfect co-ord for your holiday", adding: "How stunning is this? I genuinely love it. "It's not anything I would ever wear, especially the long skirt. But I am obsessed. The print, the fit, the black and white. Oh my god, I want to scream. "How beautiful is that print? Oh my goodness. Love it. Love, love, love. "And it's got this stretchy material at the back." She also tracked down a pretty sage green high-waisted mini skirt and tie-front waistcoat, priced at £22.50 each. "Look at the colours of that. That sage green, all embroidered", she gushed. "This is going to be the new viral co-ord 100 per cent. It's stunning. And it's really good quality, it's lined as well. "This is beautiful, I can 100 per cent guarantee this is going to sell out so quick." Lara's haul should have set her back £151 in total, but she managed to get it for just £113.25, saving £37.75. She said: "When you've got the 25% off it makes a good bit of difference." And fashion fans were loving her gorgeous picks, with her video racking up 49,000 views. One gushed: "Love the waistcoat co-ord set and the swimsuit cover up, you have styled so well. Running to Tesco." "You look great in all of them", someone else added. Meanwhile, a third wrote: "You just keep finding better outfits." More supermarket bargains While you're in store, you may also want to keep an eye out for the £19.50 'chuck on' summer dress that is "gorgeous on" and comes in three colours. Fashion fans are in a frenzy over the "prettiest" £35 Tesco dress too - it's perfect for weddings and comes in on-trend, classy colour. Elsewhere, shoppers have fallen in love with Tu's Yellow Striped Tie Detail Midaxi Tea Dress, which is priced at £28.
The Sun
3 hours ago
- The Sun
Two-second Primark hack that keeps your money safe from pickpockets and thieves when on holiday and at the beach
HEADING off on holiday should be all about relaxation, sunshine, and fun - not worrying about your valuables falling into the wrong hands. Whether you're strolling through bustling markets or lounging by the beach, keeping your belongings safe is always a priority. 3 Thankfully, there's a clever two-second hack that's got you covered, and the best part? It involves a budget-friendly item from Primark. TikTok account ' ', which is known for being the 'unofficial' account for the Pennys store in Killarney, Ireland, shared a video showcasing the simple trick. They captioned it: 'Holiday hidden money hack.' The account revealed that by purchasing one of Primark's scrunchies, which has a hidden zip in it, for £3.50, you can keep your valuables safe. By undoing the zip, there is enough space to fit your rolled-up cash. This clever scrunchie is perfect for safeguarding your money or even small valuables while you enjoy your holiday stress-free - especially if you want to dip your toes into the sea or pool. It will also save you from having to carry a purse around everywhere, giving you added convenience. Primark's affordable accessories allow you to discreetly conceal your essentials without drawing attention, making it harder for pickpockets and thieves to target you. It's quick, discreet, and easy - exactly what you need for peace of mind while soaking up the sun. The TikTok video quickly gained traction, and within just 24 hours of being shared, it racked up over 116k views and 23 comments. Shoppers run to Primark for new summer tracksuit hailed 'perfect airport outfit' Many shoppers were eager to snap up one of these handy scrunchies. One excited commenter wrote: 'I'm already running.' Another festival-goer chimed in, saying: 'Creamfields most wanted accessory this year.' A third added: 'So cool, love these.' This clever hack isn't just ideal for holidays by the beach - it's a great solution for festivals, city breaks, or even day trips when you want to keep your valuables close without lugging around a bag. And that's not the only thing the holiday makers are heading to Primark for. Primark shoppers are buzzing over their vibrant bikini range, with prices starting at just £2.50. 3 The high street favourite has launched a selection of stunning swimwear perfect for summer holidays or catching some rays in the garden. TikTok user Claire, who shares her finds as @ claireeaford, showcased the colourful collection on display at her local store. One standout piece was a striped bikini in shades of orange, yellow, and white, featuring a triangle top and matching bottoms for a coordinated look. For those wanting to mix things up, there were solid orange bottoms available to pair with the striped top. The collection also includes chic leopard print designs and timeless black bikinis, offering something for every taste. How to save money on summer essentials SUNNIER days and warmer weather will leave many of us wanting to kit out gardens and outdoor areas. Sun Savers Editor Lana Clements explains how to get a great deal on summer essentials… It pays to know how to bag big savings on the likes of hot tubs paddling pools, egg chairs and outside bars. Many retailers have flash sales across entire ranges – often this ties into payday at the end of the month or Bank Holiday weekends. Sign up to the mailing lists of your favourite brands and you'll be first to know of special offers. It can be worth following retailers on social media too. Keep a close eye on the specialbuys at Aldi and middle of Lidl drops which drop a couple of times a week and usually mean great value seasonal items such as beach gear and paddling pools. If you are not in a hurry to buy an item, try adding it to the shopping cart and leaving it for a couple of days. Sometimes big brands will try to tempt you into the sale by offering you a discount. Always check if you can get cashback before paying. It's especially worth using sites such as Topcashback, Quidco and app Jamdoughnut when buying bigger ticket items such as garden furniture as you'll get a nice kickback.
NBC News
3 hours ago
- NBC News
Zohran Mamdani's social media strategy was about more than viral videos
Sitting on the subway and holding a MetroCard as a microphone, Zohran Mamdani had a hot take for New York City: that he should be its next mayor. The scene was from a June ' Subway Takes ' TikTok video that amassed more than 3 million views — part of a broader push by Mamdani to meet voters where they lived online. By the time his grassroots campaign reached primary day, he had won the backing of major social media figures like Emily Ratajkowski and engaged with voters through popular accounts like Pop Crave. Thousands expressed enthusiasm for his candidacy in comments on his dozens of social media videos, which experts say pitched his platform and personality to voters so convincingly that he outpaced former New York Governor Andrew Cuomo in polls before beating him in a sweeping primary win. When the 33-year-old state lawmaker, then little known, first announced his mayoral candidacy last fall, he was considered a long shot. Mamdani was a self-described democratic socialist and deeply critical of Israel's actions in Gaza — factors that made him an unlikely Democratic candidate at a time when the party has been veering away from left-leaning values. But in the months leading up to Tuesday's election, Mamdani had skyrocketed from obscurity to internet fame, amassing more than 1 million followers on Instagram, as well as hundreds of thousands on TikTok and X. Though his viral social media campaign has echoes of Kamala Harris' own meme-filled run, analysts say Mamdani's exhibited key differences that helped usher him to real victory. 'If you ask voters, 'Why did you vote for Mamdani?' ... I don't think they're going to tell us, 'Oh, because I saw some cute thing on social media,'' said Jonathan Nagler, a politics professor at New York University and the co-director of its Center for Social Media and Politics. 'I think they're going to say what actually influenced them is because they learned something on social media about policies he had that mattered to them.' In his viral videos, Mamdani makes his hopes for the city clear: to lower the cost of living by raising taxes on the richest New Yorkers. His core campaign promises — rent freezes, fast and free buses, universal child care — have been the bedrock of his online platform. The more policy-focused online discussion stands apart from the content that defined Harris' online campaign, which included the aesthetics of Charli XCX's Brat and viral nonpolicy soundbites like Harris' reference to falling out of a 'coconut tree.' But along with policy, Mamdani also added personal flair to his online campaigning. In one recent video, Mamdani dapped up New Yorkers as he walked Manhattan from tip to tip, saying that residents 'deserve a mayor they can see, they can hear, they can even yell at.' He explained ranked-choice voting while speaking fluent Hindi in another video, complete with playful South Asian pop culture references. And when his campaign became the first to reach the $8 million spending cap in this year's mayoral race, Mamdani posted a video urging viewers to stop donating and volunteer to canvass instead. Anthony DiMieri, a filmmaker who works on Mamdani's campaign videos, said part of the mayoral candidate's popularity comes from the consistency of his character on and off camera. Mamdani is also highly involved in the video ideation process, he said, and will often add in spontaneous jokes or ideas during shooting. 'We met people on the campaign trail who said they joined because of the videos. We were like, 'What brought you here?' and they're like, 'I just loved his videos' and 'I haven't seen anybody like this,'' DiMieri said. 'We've all had a lot of fun doing this work, and I think the fun we're having is translating to audiences.' The momentum grew offline, too, as tens of thousands of volunteers showed up to door-knock for Mamdani in their neighborhoods. Online, his supporters shared stories of how they convinced their family, friends and neighbors to rank him first. Pranjal Jain, a digital strategist who worked on influencer strategy for Harris' vice presidential campaign in 2020, said Mamdani's social presence 'dismantles the ivory tower' that so many politicians keep themselves in. He's meeting New Yorkers on the streets with a warm smile, she said, and speaking to them like they're his peers. 'He is so smiley, he's so giggly. He's always hugging people,' Jain said. 'He's just running a grassroots and community-driven campaign, and I think his body language embodies that. Like, I've never seen Cuomo hug anyone in my entire life.' Experts agreed that the personality that shone through in Mamdani's videos effectively captured his audience in a way that Cuomo couldn't. 'It's not only about online or social media presence and filming spectacular actions,' said Magdalena Wojcieszak, a communication professor at the University of California Davis. 'It's also the fact that Mamdani is a very young 'digital native' outsider who has the charisma, humor, and personable nature that many politicians across the political aisle lack partly due to their age, political experience, and being seen as part of the 'establishment.'' Similar to Harris and President Donald Trump during their presidential campaigns, Mamdani has also been backed by online influencers and celebrities, appearing in videos with personalities ranging from Saturday Night Live cast member Sarah Sherman to left-wing Twitch streamer Hasan Piker. But Jain said Mamdani's influencer collaborations worked because these videos still incorporated talk of his policies and positions as opposed to relying on 'fluff.' He took a different approach to Harris' campaign, which she said failed despite being backed by ' Brat summer ' and celebrity appearances because those partnerships didn't meaningfully showcase why they aligned with Harris as a candidate. Throughout his campaign, clips of his mayoral debates, including his handling of questions pressing him on his opinions on Israel and his searing critiques of Cuomo, also became fodder for memes and discourse that propelled him further into online popularity. Meanwhile, Mamdani has remained firm on some of the most controversial stances in establishment American politics: He has characterized Israel's actions in Gaza as 'genocide' and described the phrase 'globalize the intifada' as capturing 'a desperate desire for equality and equal rights in standing up for Palestinian human rights' — positions that have garnered him accusations of antisemitism. 'It pains me to be painted as if I am somehow in opposition to the very Jewish New Yorkers that I know and love and that are such a key part of this city,' Mamdani said last week at an event in Manhattan, where he also shared that he has gotten anti-Muslim death threats to himself and his family. Online, Mamdani has also faced increasing Islamophobic rhetoric from right-wing commentators and politicians. After his victory Tuesday, X was inundated with posts calling him a ' Muslim jihadist ' and comparing his win to the 9/11 terror attacks. To Jain, Tuesday's election was proof that Mamdani's viability as a candidate didn't hinge on his willingness to budge on his beliefs, such as his democratic socialist agenda and his support for Palestinians. 'I think it's really admirable that he stuck to his values. And I think that's what people want to see. No more of this centrist bulls---, right? It's important that we are able to see our politicians' opinions so we know if they're reflected in us or not,' Jain said. 'I feel like he ran a campaign because he believes that he as his most authentic self, really following his values, can help New York, rather than just pandering to try to get in office.'
