Opinion: India is ready — are we? Why Utah should be doubling down on India
India isn't just rising — it's ready. After two weeks on the ground meeting with innovation hubs, manufacturing leaders and government partners from Mumbai to Hyderabad, it's clear that India isn't just a market to watch — it's the market to be in. Across sectors including medtech, aerospace, e-mobility and agriculture, India is demonstrating rapid growth, a collaborative spirit and serious ambition.
With a government laser-focused on becoming a $5 trillion economy by 2029, a swelling consumer base and strong educational and research infrastructure, this is not just a timely moment but also a promising one for Utah companies to engage meaningfully with India.
What stood out most is how embedded innovation is at every level of India's economy. At Hyderabad's T-Hub, the country's largest innovation campus, I met startups working on everything from 360-degree flight simulators for the eVTOL market to cutting-edge healthcare diagnostics. At the Atal Innovation Center - Centre for Cellular and Molecular Biology (AIC-CCMB), a biotech incubator based in Hyderabad's Pharma Hub, I saw how India is cultivating life sciences companies like Startoon Labs, which developed an FDA-cleared wearable patch for muscle diagnostics — a device physical therapists in the United States could start using tomorrow.
India isn't developing abstract research and development concepts. These are real, export-ready technologies with teams behind them who are eager to collaborate. In fact, AIC-CCMB signed a memorandum of understanding with T-Hub to launch a life sciences program by June. More importantly, they expressed interest in forming a corridor between T-Hub and the Utah Innovation Fund to accelerate cross-border growth. We also met with the Indian Institute of Technology (IIT) Bombay and its innovation arms to explore collaboration opportunities with Utah universities, which is another step toward building long-term academic and commercial ties.
It's time to shelve outdated assumptions about Indian manufacturing. From touring facilities of electrical component makers for India's fast-growing electric rail market to visiting high-quality e-bike producers like EMotorad in the city of Pune, I saw production lines that rival those in Utah. E-Motorad, for instance, is in talks to become a white-label supplier for some of America's largest big-box retailers. This presents a prime opportunity for U.S. manufacturers looking to diversify their supply chains outside of China.
In conversations with India's national investment agency, Invest India, I learned they provide hands-on support — at no cost — for international companies looking to manufacture locally. That level of partnership, especially when backed by a pro-business government, is a game-changer for companies eyeing India as a production base to serve South Asia, the Gulf and even Africa.
What makes these opportunities particularly real is the level of government engagement. Maharashtra, India's most industrialized state, accounts for nearly 40% of the country's GDP. World Trade Center Utah is working to open discussions with its chief minister for a business trip this November. That level of access could unlock opportunities in finance, aerospace, clean energy and more.
I also had valuable discussions with the U.S. Commercial Service, which underscored the scale of India's medtech, aerospace and defense ecosystems. Major players like Lockheed Martin, Boeing and Safran are already there. As India ramps up its domestic capabilities through Make in India, it's encouraging strategic partnerships, not just contracts.
This trip reinforced what many are starting to recognize: India isn't 'next.' It's now.
If we want to help Utah companies stay globally competitive, we need to double down on our relationship with India — through innovation corridors, joint ventures, university and cultural partnerships, and bilateral business delegations.
India is open for business and eager for partners who are in it for the long haul.
World Trade Center Utah is returning in November. Join us.
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"This is technology that really allows companies to be able to be compliant with these regulations, and in a way that's way more efficient and cost effective, we believe, than traditional bar codes or QR codes," Newquist said. During the last decade, certain retailers and food companies moved forward with RFID for packaging due to factors outside of the FDA. Walmart is considered a major force driving businesses to adopt the technology. Over two decades ago, it launched a mandate that some suppliers use RFID on certain products the retailer carries, which it has since expanded to cover nearly every product. Grocery giants Albertsons and Kroger also have traceability programs in place. The former was an early adopter more than 20 years ago, and the latter announced in October that it would roll out Avery Dennison's RFID inventory automation technology across fresh foods departments. Chipotle introduced RFID nationwide after a 200-restaurant pilot in the Chicago area and asked its suppliers to tag their products. It's the first restaurant chain to make use of this type of inventory management system, according to the company. In the packaging and labels space, Avery Dennison often is heralded as an RFID leader. While early work involved incorporating smart labels on soft goods, such as clothing, the company has expanded its reach into other packaging markets, including food. "We're adding the inlay into the actual packaging materials. And we use a lot of our material science roots to make that as seamless as possible," said Julie Vargas, vice president and general manager of identification solutions at Avery Dennison. "When you do have a food safety event, you know exactly what those serial numbers are and you can isolate those for a recall event." Companies continue to identify new markets to introduce the technology. For instance, it's gaining popularity for inventory management of high-value products to prevent counterfeiting, such as for wine, watches and jewelry, Newquist said. Before scaling RFID, Identiv customers are typically interested in pilot projects — an especially important step for new applications, Newquist said. "They want to make sure that their assumptions around the return on investment are valid, but also just the practical implementation: tagging, read rates, kind of all the assumptions that go into planning and launching a new RFID system," she said. RFID can improve efficiency by slashing the time needed for labor-intensive inventory tasks. "When you're counting boxes, you don't have to actually scan 100 bar codes. You're taking a wireless scan of 100 things, and it's picking up 100 numbers," Vargas said. "Supply chains have never been more complex than they have in the past four to five years, so it's ... really valuable for businesses to optimize these types of scenarios." Still, there's room for additional improvement when it comes to incorporating the technology in packages. "Physics gets in the way of certain types of packaging," Gartner's Unni said. Radio frequency "doesn't play nicely with things like metals and liquids, so we've done a lot to innovate to overcome that," Vargas said. She described how specialty inlays or antennas that are inserted into the packaging itself, instead of in a surface label, alleviate some of those challenges. Although radio-frequency technology hasn't traditionally performed well in temperatures or humidity levels outside typical ambient range, that's changing, too. Modern systems now allow real-time location tracking and temperature monitoring in cold-chain settings, including for pharmaceuticals, Newquist said. Concerns remain about heating metal smart tag components, such as in a microwave if a frozen meal has a tracker on the packaging, but design evolutions are making headway. Although technology improvements are solving some of these challenges, "the reality is that in those types of environments, broader adoption still lags," Unni said. For all of RFID's potential benefits, there are also concerns about impacts to a package's sustainability profile, namely whether and how the smart tags' metal wires, plastics and other materials affect packaging recyclability. Research and testing generally points to RFID devices not impairing recyclability, sources say. "Our mission is to make it the least intrusive as possible," Vargas said. "We've done a lot of work with different MRFs and recycling facilities to make sure that it does not impact the recyclability work stream." Last year, Smurfit Westrock released a report on the topic, based on a study conducted in partnership with Western Michigan University on corrugated boxes with smart tags, including RFID versions. The researchers examined what happened to tag materials during box repulping. Upon testing paper samples made from the repulped boxes, no residual metals were detected by a metal detector. The researchers concluded that smart tags do not have a notable impact on corrugated box recyclability. "All of the materials were removed during the grinding process," said John Dwyer, director of business development at Smurfit Westrock, during a 2024 interview. "We're able to easily separate the corrugate material from the waste product, so there was zero negative impact on fiber recovery." Although smart tags can be separated from recyclable packaging materials, the tracking components are not recycled, Dwyer said. That material is disposed as waste, similar to tapes or staples that are separated from corrugated boxes during recycling. "It's such a small amount of material; it's negligible," he said, pointing out that the silicon chips inside the tags are smaller than a grain of sand. Smurfit Westrock already observes a considerable amount of smart tags traveling through its recycling facilities and expects that volume to balloon. At just one mill, the company recently saw more than 1 million RFID labels over the course of just a few months, Dwyer said. "So we know that this is happening. We know that it's growing." The company believed it was important to conduct new research on RFID and box recyclability because the last notable study on the topic occurred nearly 20 years earlier, prior to many technological advancements that could impact modern recycling practices. Smurfit Westrock wanted to draw conclusions before the technology reaches critical mass and it would be too onerous to reverse course. "We didn't want to tell people on the front end that it's good to put tags on packaging and not be a source of truth," Dwyer said. "So on the back end, we did the work. And now we can, with confidence, recommend that you can use them." Even if RFID implementation experiences a temporary slowdown stemming from the FDA's extended compliance deadline, sources predict significant growth for the next few years. Avery Dennison reported a 15% compound annual growth rate for sales of its intelligent labels between 2018 and 2024, and it's targeting that same percentage for long-term organic sales growth going forward. The company sees considerable opportunities to grow in markets such as food, according to a newly released investor presentation. RFID early adopters "are providing a leadership space that will actually create a real flywheel around this," Avery Dennison's Vargas said of the traceability trend. But other wireless tracking technologies, such as bluetooth low energy and near-field communication, are entering the space and putting pressure on RFID's market foothold. Even so, RFID use in packaging won't wane anytime soon, sources say. "RFID is still very much relevant," said Gartner's Unni, noting that he is "cautiously bullish" on its future. "Those that have leaned in on RFID earlier ... I think this is the natural extension to scale this tech into their supply chain and realize the additional benefits, as well as compliance." Observers believe that RFID not only will maintain its role in packaging and product traceability, but in fact will expand — both organically and driven by regulation. Phenix Label announced in January that it had doubled its production capacity for RFID-enabled packaging for hard-to-tag retail items, including some liquids. Describing a newly announced deal between RFID tech solutions provider Radar and retailer Old Navy, Michael Roxland, Truist Securities senior paper and packaging analyst, said in a March note to investors that the project signals retailers' "continued interest in the technology." Economic uncertainty resulting from tariffs could dampen traceability investments, but the impact likely will be short-lived, sources say. For instance, most of Avery Dennison's cross-border trade in North America, including for RFID technologies, is compliant with the United States-Mexico-Canada Agreement, Roxland noted in April. RFID for packaging isn't only about ensuring food safety and quality. But food traceability very well could be what pushes the technology toward mainstream adoption in the coming years. "This is going to be the rails that the industry runs on. And we're just getting started," Vargas said. Recommended Reading Kroger rolls out Avery Dennison RFID tech