Twix ad pulled following FIVE complaints of 'unsafe driving' promotion
A television advertisement for an adored chocolate bar has been banned for its alleged promotion of 'unsafe driving.'
The ad for the Twix bar, which is made by Mars Inc., was released in March of this year.
The 70s-themed ad shows two cars involved in a car chase. The 70s-themed ad shows two cars involved in a car chase. Pic: Twix
The first car in the chase is driven by a man with long caramel hair, who puts the foot down to get away from the car chasing him.
The man then takes a sharp turn which leads his vehicle to come off the side of the road, overturning a number of times before plummeting to the foot of the cliff.
The car ends up overturned on top of an identical car, quite similar to a Twix bar — with a bar then falling from the sunroof into the other car.
The Twix slogan 'two is more than one' appears on the screen as the two cars head off into the sunset, with the crashed car still on top of the other.
Following five complaints made to the Advertising Standards Authority (ASA) the authority pulled the ad, stating that it 'condoned unsafe driving.'
Mars Wrigley Confectionary argued that the advertisement was 'set in a separate world that was absurd, fantastical and removed from reality.' The ASA did acknowledge the 'fantastical elements,' but upheld the complaints and rules the advertisement cannot appear again in its current form. Pic: Advertising Standards Authority (ASA)
The ASA did acknowledge the 'fantastical elements,' but upheld the complaints and rules the advertisement cannot appear again in its current form.
'These scenes were depicted as a chase with the emphasis on speed,' they said in their ruling, 'The first man was then shown putting the handbrake on and the car swerved off the road leaving visible skid marks.
'We considered the emphasis on a chase, and the speed inherent to that, and the driving manoeuvers featured would be dangerous and irresponsible if emulated in real life on a public highway.'
Social media users took to the comments of the advertisement via YouTube with many hitting out that it was pulled.
One wrote: 'I was planning to drive like this but now the ad is banned, I won't.'
Another added: 'I had to look it up, after hearing it got banned. If this was in a movie, this wouldn't get banned. People who complained should be told to grow up.'
A third commented: 'I suppose their earlier Twix ads might encourage people to go into the woods and get eaten by bears! The nanny state banning this ad really is getting ridiculous!'
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