Luton Town signs Reflo for first sustainable football kit deal
Sustainable sportswear brand Reflo has become 'Official Team Wear Partner' for Luton Town football club 'in a landmark deal' for the upcoming 25-26 season and beyond.
The partnership 'marks a significant step forward in sustainable sportswear', with Reflo providing 'the first of [its] high-performance team kits crafted from recycled materials and shirts engineered to be mechanically recycled at the end of the season'.
Although now relegated for a second successive season and set to start next season in the English third tier, the collaboration aligns with Luton's ambitions to 'embrace sustainability without compromising on performance, reflecting the club's evolution as it moves toward a new stadium, new aspirations, and a future-focused vision'.
Reflo said the partnership 'ensures that players, coaches, and staff will wear cutting-edge apparel that not only performs at the highest level but also contributes to a circular solution for sportswear waste'.
At the heart of this partnership is Reflo's pioneering fully-circular Reloop technology, ensuring every piece of the kit is crafted from recycled materials and therefore avoids landfill status.
Rory MacFadyen, co-founder of Reflo, said: 'We're on a journey to becoming the most responsible sportswear brand in the world. That's why we've partnered with Luton Town FC, a team that shares our commitment to sustainability, innovation, and performance. Together, we aren't just playing the game, we're changing it.'
He added: 'Sustainability without sacrifice is possible, and the elite athletes that will wear our kit are proving that high performance and environmental responsibility go hand in hand.'
Gary Sweet, CEO of Luton Town FC, added: 'For generations, this club has been a symbol of pride and progress. Partnering with Reflo is a huge step forward as we look to honour our past while leading the charge toward a more sustainable future.'
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