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Asics holds Mumbai event to celebrate sneaker launch

Asics holds Mumbai event to celebrate sneaker launch

Fashion Network13-05-2025

Japanese sportswear label Asics held an immersive event in Mumbai to bring together creators and sneaker fans for the launch of its new 'Gel-Ds Trainer 14' sneaker line at nightlife destination Late Checkout. The event featured an Asics Sportstyle-branded double-decker bus and took inspiration from 2000s fashion and street culture.
'We have foreseen a huge emerging space for sneakers in the market," said Asics India and South Asia's managing director Rajat Khurana in a press release. "We wanted to bring a dedicated category that goes beyond performance. Inspired by the original 2009 silhouette, this launch of Gel-Ds Trainer 14 marks a pivotal moment in Asics' journey as we deepen our commitment to the 'SportStyle' segment. With this collection, we're not just introducing a sneaker but a lifestyle that seamlessly blends high-performance heritage with contemporary street style."
The event spotlighted Asics' expanding Sportstyle category, which is designed to bridge performance heritage with everyday fashion. Attendees engaged in interactive experiences, including a memory wall where they shared moments and stories connected to the brand. The Gel-Ds Trainer 14 was presented as a lifestyle sneaker balancing retro aesthetics with modern comfort.
Designed for men and women, the Gel-Ds Trainer 14 features the original quarter-panel design, open mesh detailing, and lightweight construction. The sneaker retails at Rs 9,999 and is available in Truffle Grey/ Pure Silver and White/ Tai Chi Yellow across Asics stores and e-commerce platforms.

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