Asics holds Mumbai event to celebrate sneaker launch
Japanese sportswear label Asics held an immersive event in Mumbai to bring together creators and sneaker fans for the launch of its new 'Gel-Ds Trainer 14' sneaker line at nightlife destination Late Checkout. The event featured an Asics Sportstyle-branded double-decker bus and took inspiration from 2000s fashion and street culture.
'We have foreseen a huge emerging space for sneakers in the market," said Asics India and South Asia's managing director Rajat Khurana in a press release. "We wanted to bring a dedicated category that goes beyond performance. Inspired by the original 2009 silhouette, this launch of Gel-Ds Trainer 14 marks a pivotal moment in Asics' journey as we deepen our commitment to the 'SportStyle' segment. With this collection, we're not just introducing a sneaker but a lifestyle that seamlessly blends high-performance heritage with contemporary street style."
The event spotlighted Asics' expanding Sportstyle category, which is designed to bridge performance heritage with everyday fashion. Attendees engaged in interactive experiences, including a memory wall where they shared moments and stories connected to the brand. The Gel-Ds Trainer 14 was presented as a lifestyle sneaker balancing retro aesthetics with modern comfort.
Designed for men and women, the Gel-Ds Trainer 14 features the original quarter-panel design, open mesh detailing, and lightweight construction. The sneaker retails at Rs 9,999 and is available in Truffle Grey/ Pure Silver and White/ Tai Chi Yellow across Asics stores and e-commerce platforms.
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