Fulfilled Goods in Newton sells you the food. You bring the containers.
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Ertel once worked in the biotech world but chose to pursue something she found more fulfilling, launching Fulfilled Goods two years ago. She encourages customers to adopt sustainable habits gradually — one small swap at a time. That might mean switching to Swedish dishcloths (available in the shop) to save on the use of paper towels, or refilling a container with dish soap rather than buying a new plastic bottle at a market. Even if you recycle that plastic bottle, it's not an ideal system. According to the Organization for Economic Co-operation and Development, only 9 percent of the world's plastic gets recycled — the rest ends up in landfills or polluting the environment in other ways.
612 Washington St., Newton, 617-202-3635,
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Ann Trieger Kurland can be reached at
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