GB Auto Launches its First "GB Tires" Branch in Partnership with Lassa Tyres

Economic Key

15-05-2025

GB Auto, the leading player in Egypt's automotive sector and a subsidiary of GB Corp, has officially inaugurated the first branch of 'GB Tires' in partnership with Lassa Tyres – Turkey's leading tire brand and a strategic ally of the group since 1989.
The branch is a new venture specializing in the trade, distribution and service of tires. Located in the Dahshour area of Sheikh Zayed City, the opening marks a strategic move to broaden customer options by offering high-quality tires that ensure excellent performance and safety across all road types.
In addition to Lassa Tyres, the GB Tires branch brings together a selection of leading global tire brands, including Goodyear, Yokohama, Double Coin, SunFull, and Thunderer.
This launch marks the group's first dedicated retail outlet in the tire sector—an important milestone in a broader expansion plan set to roll out through 2025. Building on its long-standing role as one of Egypt's largest tire distributors for corporate clients and institutions, GB Auto is now extending its expertise to the retail space. The new outlet reflects a strategic shift toward serving the local market directly, while maintaining its commitment to globally trusted brands and top-tier quality standards.
Commenting on the launch, Mr. Khaled Arafa, Chief Operating Officer of GB Auto's Tire Division, stated: 'The opening of the first GB Tires branch is a strategic milestone that reflects our commitment to expanding our footprint in the Egyptian market. We're focused on delivering specialized solutions that elevate customer experience and meet their evolving expectations. This move also builds on our longstanding partnership with Lassa Tyres, which has played a key role in establishing us as a leading provider of high-quality, competitively priced tires tailored to local demand.'
He added: 'At GB Corp, we believe diversity is the key to sustainability. With operations across six different sectors, we possess the experience and vision that allow us to grow with confidence. The Dahshour branch is just the beginning—our roadmap is clear, and we are gearing up to expand into additional locations to ensure our services reach the widest possible customer base across Egypt.'
Mr. Kemal Yilmaz, Director of International Markets at Brisa Bridgestone Sabanci, also commented: 'The opening of this branch marks a new chapter in our successful partnership with GB Corp, offering us a stronger platform for direct engagement with a broader customer base in the Egyptian market. Over the years, we've worked together to provide integrated solutions tailored to the country's road conditions, while meeting the highest standards of performance and safety. We remain committed to further strengthening this collaboration and expanding the presence of our brand in one of the region's most strategic markets.'
The launch event brought together representatives from both international and local companies, along with prominent figures from the automotive sector. Notable attendees included Mr. Karim Gaddas, Group Chief Operating Officer at GB Auto; Mr. Khaled Arafa, Chief Operating Officer of the Tire Division; and Eng. Ahmed Fathy, Senior Vice President of the Tire Division. The event also welcomed the Lassa Tyres team from Turkey including Mr. Haluk Kürkçü, CEO of Brisa-the parent company of Lassa Tyres. Also in attendance was Ahmed El Wakil, GB Tires brand ambassador and a prominent automotive influencer.
It is worth noting that GB Corp continues to strengthen its presence in key sectors of the Egyptian economy through its subsidiaries, including GB Auto, GB Capital, GB Logistics, GB Ventures, GB Academy, and the Ghabbour Foundation for Development. The group remains committed to delivering sustainable returns across economic, social, and environmental fronts, in alignment with both local and global developments.
تم نسخ الرابط