Daman launches Nationwide Health Insurance Literacy Campaign to empower informed choices
The campaign aims to improve public understanding of health insurance, supporting individuals and businesses to make confident, well-informed decisions that support long-term health and wellbeing choices
Launched during Abu Dhabi Global Health Week, Daman will share educational content across its channels to empower smart health insurance decisions
Aligns with Daman's commitment to fostering healthier communities across the UAE
Abu Dhabi, UAE – The National Health Insurance Company – Daman, a subsidiary of PureHealth, the largest healthcare group in the Middle East, has launched a first-of-its-kind nationwide initiative designed to enhance health insurance literacy and empower the public to make more informed choices about their healthcare coverage.
Launched during Abu Dhabi Global Health Week 2025, the educational initiative aims to simplify health insurance and deepen public understanding of how to navigate and optimise coverage. By addressing common misconceptions and offering clear, accessible information, it empowers individuals, families, and businesses to better understand their benefits, know their rights and responsibilities, and make confident decisions that support long-term health and wellbeing.
'Our goal with the campaign is to simplify health insurance for residents of the UAE,' said Daman's Chief Executive Officer, Khaled Ateeq Aldhaheri. 'Health insurance should be a source of confidence, and this campaign is designed to help people use their coverage more efficiently to lead healthier lives.'
As part of the campaign, Daman will share insightful content across all its channels, including its social media platforms, website and other external touchpoints targeting the wider community in the UAE. This includes easy-to-follow videos, visual guides, and expert insights that break down common health insurance questions. By turning complex information into everyday language, Daman is making life easier for individuals, families, and corporate entities, providing tailored information to support their understanding and management of health insurance.
'This initiative comes at an important time, especially with the recent ruling that makes health insurance mandatory for all UAE residents. As the country's leading health insurer, we see it as our responsibility to not only provide coverage but to ensure people feel confident in their health insurance plans. Through this educational initiative, we're helping the public and businesses understand their health insurance plans, in support of the UAE's vision for a healthier nation,' added Khaled Ateeq Aldhaheri, CEO of Daman.
This initiative builds on Daman's ongoing commitment to public health and wellbeing. Over the past two years Daman has launched over 300 initiatives aimed at supporting the health of more than 3 million members and the broader UAE community.
To follow the campaign, access resources, or get involved, follow @daman insurance on their social media channels.
About National Health Insurance Company – Daman
The National Health Insurance Company – Daman is the UAE's leading health insurer providing comprehensive health insurance solutions to over 3 million members in the UAE.
Daman is a subsidiary of PureHealth, the largest healthcare group in the Middle East with an ecosystem that challenges lifespans and reimagines health spans. With 100+ hospitals, 300+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, investments and more.
Daman, a pioneer in health care insurance, drives innovation through a combination of state-of-the-art technology and healthcare-related expertise offered by a highly skilled and knowledgeable workforce. Members benefit from added value through unique offerings such as the disease management programmes. Daman provides a 24/7 customer call centre and medical services authorisation team who are in direct contact with Daman's network of over 3,000 medical facilities. The company also provides a diverse range of digital services that are unmatched in the UAE.
Daman has set high standards in the health insurance industry and has been awarded a number of internationally recognised awards and quality-focused certifications.
About PureHealth:
PureHealth is the largest healthcare group in the Middle East with an ecosystem that challenges lifespans and reimagines health spans. With 100+ hospitals, 300+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, investments and more, its groundbreaking innovations are at the forefront of healthcare as the company is on a mission to unlock time for humankind. By advancing the Science of Longevity, PureHealth is introducing the healthcare of the future from the United Arab Emirates to the rest of the world.
PureHealth's network comprises:
SEHA – One of the largest healthcare networks of hospitals and clinics in the UAE
SEHA CLINICS - Delivering comprehensive community-based healthcare services
Daman (The National Health Insurance Company) – The UAE's leading health insurer
The Medical Office – Overseeing Sheikh Khalifa Hospitals and healthcare facilities established under the initiatives of H.H. The President of the UAE
Rafed – The UAE's largest healthcare Group Purchasing Organisation
PureLab – Managing and operating the largest network of laboratories in the region
One Health – A network that provides end-to-end medical solutions to a base of over 300 healthcare service providers
The Life Corner – Abu Dhabi's first holistic pharmacy, serving the health and wellness establishment
Ardent Health Services – The fourth largest privately held acute care hospital operator in the US
Circle Health Group – The largest independent operators of hospitals in the UK
Hellenic Healthcare Group (HHG) - the largest private healthcare provider in Greece and Cyprus
PureCS - A leading cloud and technology services provider, specialising in IT management and consulting solutions, cybersecurity, cloud services and AI information systems
Sheikh Shakhbout Medical City (SSMC) – The UAE's largest healthcare complex, delivering integrated complex care
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