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The Wildbirch Hotel Now Open in Downtown Anchorage

The Wildbirch Hotel Now Open in Downtown Anchorage

Hospitality Net13-06-2025

The highly anticipated Wildbirch Hotel is now open in the heart of Anchorage's Mushing District, offering a truly unique experience as the city's first lifestyle boutique property and newest hotel lodging option in 20 years. With 252 modern and design-forward rooms, this locally owned lifestyle hotel - the first JdV by Hyatt property in Alaska - anchors the burgeoning West Fourth Avenue corridor, a hub for shopping, dining, historic and cultural experiences. Designed to serve as both a community gathering space and a basecamp for tourists seeking Alaska adventure on every level, The Wildbirch Hotel is a destination itself.
Guests of The Wildbirch Hotel enjoy an elevated, communal outdoor deck with cozy fire pits and sweeping views of Mount Susitna and Knik Arm; onsite dining; and an expansive 5,200-square-feet of meeting and event space that caters to every occasion.
Inspired by Alaska's breathtaking summer sunsets and helmed by Executive Chef La Mont Caldwell, Crimson - the hotel's signature restaurant - is a dining destination for guests and locals alike. Open daily for breakfast, lunch and dinner, the creative menu offers high-end twists on Alaska staples, all with a touch of Pan-American Latin flair in a warm and inviting atmosphere. Al fresco dining is available seasonally on Crimson's terrace, and small groups up to 16 people are invited to reserve the private dining room. Crimson's bar serves a truncated menu and hotel guests can enjoy the unique culinary offerings of its menu in-room daily.
Canteen Coffee Co., located in the lobby of The Wildbirch Hotel, offers unique provisions and souvenirs from local artisans alongside espresso, coffee, fresh juices, grab-and-go food options and more. Guests can enter the space through the hotel lobby or order through its streetside walk-up window.
Coming this fall, The Undertap - concepted and executed in partnership with the team behind Anchorage's Midnight Sun Brewing Co. - is a laidback tasting room where craft beer enthusiasts can sip a unique variety of locally-brewed pours. A relaxed space for private events and meetings is located adjacent to the tasting room.
Begich and his partner, Sheldon Fisher - also a former public servant, who served as Alaska's State Revenue Commissioner - formed MASH, LLC to further spark the revitalization of downtown Anchorage with The Wildbirch Hotel project and several others in the works. MASH has collaborated with leading hotel management company, Springboard Hospitality, to operate the hotel.
As Alaska's first JdV by Hyatt property, The Wildbirch Hotel has joined the World of Hyatt loyalty program. Members can earn points on qualifying stays at The Wildbirch Hotel to use towards free nights, dining, experiences and more.
For reservations and more information, visit www.WildbirchHotel.com.
The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
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Understanding trade show impacts on hotels and hospitality
Understanding trade show impacts on hotels and hospitality

Hospitality Net

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  • Hospitality Net

Understanding trade show impacts on hotels and hospitality

Occasions like large-scale conventions and trade shows aren't just about hotels; they drive powerful demand surges that ripple across restaurants and many other services. For hoteliers and service providers, this creates significant opportunities. Among these events, trade shows are powerful economic drivers. They attract thousands of business travelers and exhibitors from all over the globe. If you're looking to maximize revenue and stay competitive, understanding how these shows influence your hotel's demand and pricing is essential. In this blog post, we'll explore the wide-reaching effects of trade shows and offer our top tips for capitalizing on these dynamic markets. How trade shows impact the hospitality industry Trade shows spark a wave of activity and networking that significantly benefits the entire hospitality sector. Airlines see fuller flights, taxis and rideshares experience heightened demand, and local restaurants enjoy increased foot traffic. For hotel owners, trade shows are particularly impactful. They can drive occupancy to peak levels, especially when events fall outside traditional travel seasons. This influx of attendees, such as exhibitors, delegates, and organizers, creates a valuable window for hospitality businesses to boost revenue. By understanding and proactively planning for trade show demand, hoteliers can optimize pricing, staffing, and services, making these events a vital focus for maximizing off-peak profitability and long-term growth. Higher demand means increased room rates for hotels When a trade show comes to town, hotel demand will usually spike, especially near the event venue. As availability tightens, prices naturally rise. This classic supply-and-demand dynamic allows you to increase your hotel room rates, particularly if the event draws large numbers of out-of-town attendees. As a hotelier, this presents a clear opportunity to drive revenue, but only if you're ready to act strategically. To make the most of trade show periods, you should implement dynamic pricing strategies that reflect real-time demand and competitor behavior, something we expand on below. Proper staffing is also critical, as service quality must match increased guest expectations. Crucially, hotels should assess how a specific event will impact their property – those closest to the expo center or main venue typically see the highest demand, while those farther away may need to offer incentives or transport solutions. With the right preparation, trade shows can become powerful revenue-generating moments outside of a traditional high season. How 5 of the biggest trade shows impact the hospitality industry Trade shows draw thousands of professionals and generate major economic impact – and some have an outsized influence on local hotels. From pet products in Orlando to global travel expos in London and Berlin, here are five of the world's most influential trade shows and how they affect the hotel industry. 1. Global Pet Expo The Global Pet Expo positions itself as the premier event for the pet industry, presented by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA). Held annually at the Orange County Convention Center in Orlando, Florida, the 2025 show took place from March 26th to 28th. It featured over 1,000 exhibitors across 3,500 booths, showcasing more than 3,000 new product launches. The expo attracted nearly 20,000 pet industry leaders from over 105 countries, including independent retailers, distributors, mass-market buyers and other qualified professionals. In 2024, the Global Pet Expo delivered over $45 million in local economic impact to the Orlando metropolitan area. While specific data on hotel pricing during the event isn't publicly available, such significant economic contributions strongly suggest a substantial increase in demand for local accommodation during the expo period. 2. New York International Auto Show The New York International Auto Show (NYIAS) is one of the most prestigious automotive events in North America. Held annually at the Jacob Javits Convention Center in Manhattan, the 2025 show marked its 125th anniversary from April 18th to 27th. Showcasing over 700 vehicles across a million square feet of exhibit space, it featured major automakers like Ford, GM and Toyota, and high-end brands such as Porsche and Lamborghini. NYIAS attracts more than 1 million attendees each year, including industry professionals, media and car enthusiasts. Approximately 319,000 new vehicle buyers attend annually, with over half reporting that the show influences their purchase decisions. Clearly, this massive influx of attendees significantly boosts demand for accommodation in Manhattan and beyond. This surge often leads to increased room rates, particularly for hotels in proximity to the Javits Center. Wise hoteliers in the New York City area can capitalize on this yearly demand by implementing dynamic pricing strategies and ensuring optimal staffing levels to enhance guest experiences during the event. 3. Las Vegas Science & Technology Festival The Las Vegas Science & Technology Festival is Nevada's largest educational event, celebrating STEM through nine days of free, community-driven programming. The 2025 festival ran from April 25th to May 3rd, culminating in the Giant Expo on May 3rd at the World Market Center. This hands-on event features robotics demonstrations, fossil exhibits, interactive science experiments and on-stage entertainment, attracting nearly 10,000 attendees annually. Exhibitors include local museums, research institutions, universities and tech organizations, offering engaging experiences for families and students. While the festival's family-oriented and local focus may not cause significant spikes in hotel prices, its timing during spring – a popular season for events in Las Vegas – can contribute to increased demand for accommodations. Hotels near the World Market Center may experience higher occupancy rates during this period, so local hoteliers should monitor event calendars and, as above, consider flexible pricing strategies to accommodate potential fluctuations in demand. 4. WTM London World Travel Market (WTM) London is one of the most influential events in the global travel and tourism industry. Held annually at ExCeL London, the 2024 show took place from November 5th to 7th, attracting over 46,000 travel and hospitality professionals from 184 countries. The hospitality conference featured more than 4,000 exhibitors, including tourism boards, hotels, airlines and technology providers. Notably, 82% of attendees were international visitors, with many extending their stay in London beyond the event dates. WTM London 2024 generated an estimated £200 million (€238 million) in economic impact through local spending on transportation, accommodation and leisure activities. While specific data on hotel pricing during the event is not publicly available, the significant influx of international attendees likely led to increased demand for accommodations, particularly near the ExCeL London venue. Hoteliers in the area often experience higher occupancy rates during WTM, presenting opportunities to implement dynamic pricing strategies and enhance revenue. 5. ITB Berlin Yes, it's another travel and hospitality trade show but we couldn't really omit ITB Berlin from this line-up. Often seen as the world's leading trade show in its sector, it's held annually at Messe Berlin in Germany. The 2025 edition, from March 4th to 6th, featured over 5,800 exhibitors from more than 170 countries, attracting approximately 100,000 attendees, including 1,300 senior buyers in the ITB Buyers Circle. The event showcases a wide range of sectors, including tourism boards, airlines, hotels, travel technology providers and cruise companies. During ITB Berlin 2025, hotels in the city experienced significant occupancy increases, with rates reaching 92.1% over the three-day event – a 9.1 percentage point rise compared to the previous year. The first day saw occupancy rates as high as 98%. Additionally, average daily rates (ADR) surged, often 20–60% higher than regular March pricing, with some hotels near Messe Berlin charging two to four times their usual rates. For hoteliers, ITB Berlin represents a prime opportunity to implement dynamic pricing strategies and optimize staffing to accommodate the influx of international guests, thereby maximizing revenue during this high-demand period. How to attract trade show attendees and drive revenue To maximize revenue from trade show attendees, you should adopt strategic approaches at your hotel. Key tactics include implementing dynamic pricing to stay competitive, offering value-added amenities that enhance guest experience and investing in targeted marketing campaigns to boost visibility and drive direct bookings well ahead of event dates. Let's examine each of these initiatives in turn. Implement dynamic pricing Dynamic pricing is a strategy that promotes adjusting room rates in real time based on market demand, competitor pricing, local events and booking patterns. For trade show periods – when demand often spikes – this approach helps hotels optimize revenue while staying competitively priced. Rather than relying on static rates, dynamic pricing allows you to respond to fluctuations as they happen, capturing higher revenue during peak times and remaining attractive during lulls. Dynamic pricing software makes implementation seamless, analyzing real-time data to recommend or automate pricing changes, reducing manual effort and ensuring timely rate adjustments. These tools factor in market demand as a result of events, forecasted occupancy and competitor pricing so you can maximize occupancy and ADR with minimal oversight. Offer value adds Offering value-added amenities and special offers is a powerful way to attract trade show attendees and increase hotel revenue. When travelers are deciding where to stay during busy event periods, thoughtful perks can make your property stand out from the competition. These extras not only enhance guest satisfaction but encourage direct bookings and upsells. For trade show attendees, convenience and comfort are key. Popular value adds include late check-in and check-out options to accommodate irregular schedules, shuttle services to and from the expo or trade show venues and complimentary Wi-Fi to support business needs. Suite upgrades or bundled packages such as breakfast included or discounted dining also appeal to attendees looking for a more comfortable stay. Tailoring these offers to the specific event's schedule and audience helps you build loyalty and capture more ancillary revenue, making value adds a win-win for both you and your guests. Invest in targeted marketing Targeted marketing campaigns are essential for boosting a hotel's visibility among trade show attendees and driving direct bookings. By focusing your marketing strategies on the right audience – such as exhibitors, attendees and event organizers – you can maximize your return on investment and avoid wasted spend on broad, unfocused advertising. To start, you should identify your target audience based on the specific trade show's attendee profile and geographic reach. Campaigns ideally begin three to six months before the event, giving travelers ample time to plan and book, while digital channels like social media ads, search engine marketing and email campaigns tailored to event registrants or local business groups often yield the best results. Partnerships with trade show organizers for official hotel listings or promotions can also increase exposure. And personalizing messages with event-specific offers and emphasizing proximity to the venue helps capture attention. Well-executed targeted marketing not only boosts bookings but also builds lasting brand awareness in key business markets and emerging markets. Find out how competitive market data helps hotels stay competitive Data-driven insights are crucial for hotels preparing to capitalize on event-driven tourism. Understanding market and industry trends, competitor pricing and demand patterns enables you to make informed decisions and optimize revenue. Lighthouse is a powerful tool that provides real-time competitive market data, helping hotels anticipate demand spikes during major events and keep on top of the latest trends. By leveraging Lighthouse and its latest technology, you can implement smarter pricing strategies, tailor offers and boost bookings, ensuring you stay ahead in a competitive market when major events bring a surge of visitors. About Lighthouse Lighthouse is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. We continually innovate to deliver the best platform for hospitality professionals to price more effectively, measure performance more efficiently, and understand the market in new ways. 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Rebuilding hotel tech stacks for the Agentic AI era Philip Barton
Rebuilding hotel tech stacks for the Agentic AI era Philip Barton

Hospitality Net

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  • Hospitality Net

Rebuilding hotel tech stacks for the Agentic AI era Philip Barton

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The 95th percentile for API response times should always be under 3 seconds. Ensure APIs deliver fast, accurate responses to queries from AI agents, with latency ideally under 100ms and definitely under 200ms. The 95th percentile for API response times should always be under 3 seconds. Interoperability: Adopt protocols like Model Context Protocol (MCP) to enable seamless interaction between hotel systems and external AI platforms. Adopt protocols like Model Context Protocol (MCP) to enable seamless interaction between hotel systems and external AI platforms. Dynamic content updates: Automate inventory and pricing updates to reflect real-time changes, ensuring AI agents always access the latest information. Hotels that fail to meet these standards risk becoming invisible to AI agents, which prioritise systems capable of delivering clean, actionable data. 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GBTA Brings Industry Voices to Capitol Hill to Champion Business Travel's Value and Future
GBTA Brings Industry Voices to Capitol Hill to Champion Business Travel's Value and Future

Hospitality Net

time13-06-2025

  • Hospitality Net

GBTA Brings Industry Voices to Capitol Hill to Champion Business Travel's Value and Future

Over 100 GBTA members engaged U.S. lawmakers during the GBTA U.S. Legislative Summit to advocate for policies that support economic growth and global mobility Representative Rick Larsen and Senator Jerry Moran receive 2025 GBTA Navigator Awards for championing business travel in the U.S. Alexandria, VA – More than 100 members and constituents of the Global Business Travel Association (GBTA) converged this week in Washington, D.C. for the GBTA U.S. Legislative Summit 2025 with the collective purpose of advocating for the vital role and value of business travel. Through direct meetings with Senators, Representatives and congressional staff, members from GBTA's 38 U.S. chapters shared insights and championed policies to advance business travel's impact as an economic driver and to create a more connected and resilient travel ecosystem. Held June 10-12, the Summit provided industry professionals with the opportunity to network, learn, and engage directly with legislators to underscore the value of business travel in the U.S. economy. GBTA also advocated for streamlined international travel including policies that enhance the traveler experience and restore confidence in U.S. entry processes. GBTA participants also discussed the need to modernize the U.S. air traffic system, support Sustainable Aviation Fuel (SAF), and improve passenger rail to provide viable travel alternatives. For more than two decades, GBTA has hosted legislative fly-ins to connect business travel experts with U.S. policymakers to foster understanding, advocate for priority issues and facilitate a better experience for business travelers. By promoting the strategic role of business travel in driving economies, innovation, jobs and strategic collaboration, we foster a more resilient future for business travelers and those who support them. Suzanne Neufang, CEO, GBTA Setting the Policy Agenda for Business Travel Summit attendees heard perspectives directly from members of Congress including Sen. Jacky Rosen (D-Nevada) and Rep. Rick Larsen (D-Washington), as well as from various experts on critical topics including air traffic system modernization, the evolution of SAF and improving U.S. passenger rail travel. In close to 150 meetings with legislators, attendees shared GBTA's policy priorities for U.S. business travel. Based on these priorities, GBTA constituents asked legislators to: Support the modernization of the air traffic system Improve business travel at U.S. borders Support funding for the hiring of 5,000 additional Customs and Border Protection (CBP) officers Reject efforts to extend the diversion of the 9/11 Passenger Security Fe Support additional resources for CBP's implementation of the Entry and Exit Program in order to accelerate the safe facilitation of business travelers at the nation's points of entry Support the inclusion of the extension of the Clean Fuel Production Credit (45Z) through 2031 Support future funding for U.S. rail improvements Summit attendees also shared with Congressional members key takeaways from the 'GBTA U.S. Economic Impact Study: Business Travel's Impact on Jobs and the U.S. Economy' outlining how U.S. business travel contributes $484.4 billion annually, or 1.9% of the U.S. gross domestic product. They also showcased GBTA's recent poll results reflecting industry concern about the potential negative impact of U.S. government actions on business travel. GBTA Recognizes U.S. Legislators for Championing Business Travel GBTA announced Rep. Rick Larsen (D-Washington) and Sen. Jerry Moran (R-Kansas) as the 2025 recipients of its prestigious 'GBTA Navigator Award.' The award is presented to elected officials who have been strong advocates for issues integral to the business travel industry and recognizes them for championing the needs of business travelers and the broader travel sector. Rep. Larsen is the Ranking Member of the House Transportation and Infrastructure Committee, and in his role, he has advocated for safety and efficiency for aviation. Last year, he worked in a bipartisan fashion to pass the Federal Aviation Administration Re-Authorization Bill, which included several GBTA-supported priorities such as safety improvements to the National Airspace System, studies to improve accessibility concerns, and workforce investments to train more pilots and air traffic controllers. This year, Rep. Larsen has worked with the Department of Transportation to make improvements to our nation's air traffic control system, strategically enhance the workforce for long-term success, and foster innovation to improve aviation safety. Sen. Moran has championed increasing the production of Sustainable Aviation Fuel (SAF). Late last year he formed the bipartisan SAF Caucus to find ways to promote technologically innovative solutions to create a sustainable aviation industry and increase U.S. competitiveness in the domestic production of SAF. Sen. Moran is actively involved in promoting aviation safety through legislative efforts and oversight of the Federal Aviation Administration (FAA). He has championed bills to improve aviation safety, including the NOTAM Improvement Act, and has pushed FAA leadership on safety system failures and progress in implementing improvements. The GBTA U.S. Legislative Summit is the only event in the U.S. that advocates for legislation to make the business travel industry better. This year's Summit was made possible by Altour, BWH Hotels, Cornerstone, Delta Airlines, Enterprise Mobility, CIBT, United Airlines and USiLAW. About GBTA The Global Business Travel Association (GBTA) is the world's premiere business travel and meetings trade organization headquartered in the Washington, D.C. area and serving stakeholders across six continents. GBTA and its 8,000+ members represent and advocate for the $1.48 trillion global travel business and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. For more information visit About the GBTA Foundation The mission of the GBTA Foundation, the US 501c3 charitable arm of the Global Business Travel Association, is to help the global business travel industry create a positive impact and better future for people and the planet. The GBTA Foundation focuses on the strategy and execution of GBTA's global sustainability programs, supporting initiatives related to climate action; diversity, equity and inclusion; and other talent-related topics via education, research and advocacy. For more information visit Debbie Iannaci GBTA Global Communications, PR & Research +1 305 301 7057 GBTA

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