Bingo Beer Co. just launched a line of THC-infused cocktails
Bingo Beer Co. just launched a line of THC-infused cocktails: High Score Beverage Co.
Why it matters: These Richmond-made canned cocktails contain just enough THC to give drinkers a light buzz, but without any booze, so no hangover.
The big picture: The folks at Bingo spent the better part of the past year working to create a nonalcoholic drink option to meet the growing demand, co-owner Jay Bayer tells Axios.
They initially considered NA beer, but when they couldn't get the taste right, they started exploring the growing world of hemp-derived and THC-infused alternatives.
The brewery wanted to create something that would give nondrinkers or the " California sober" a fun and delicious alternative to booze to enjoy on a night out.
The branding is meant to evoke nostalgia and '90s mall rat vibes, just like the arcade portion of Bingo, he says.
Zoom in: High Score Beverage Co. launched earlier this month with the first of its two planned product lines: Level Up, a THC-infused cocktail that "just feels nice and mellow," Bayer says.
The cocktails are made in partnership with Virginia grower and producer Pure Shenandoah and boast a relatively low dosage of cannabinoids, with 2 milligrams of THC, plus 5 milligrams each of CBD and CBG.
Level Up is available in two flavors for now: Grapefruit paloma and Ginger Mule, each just 40 calories.
And both meet all the state's legal requirements for hemp-derived products, including having 25 times as much CBD as THC and publicly posting each batch's lab results.
Where to buy: For now, Level Up is available at just a handful of local stores or bars, including Bingo, The Camel and Point Five in Carytown, but keep an eye out for a where to find section on their website.
They retail for around $16.99 for a four-pack.
What's next: Reset, their infused wellness line, should launch soon.
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About Non-Small Cell Lung Cancer (NSCLC)Lung cancer is the leading cause of cancer-related deaths in the U.S.5 Non-Small Cell Lung Cancer (NSCLC) is the most common type of lung cancer, accounting for more than 85% of cases.4 Activating HER2 mutations are found in 2% to 4% of advanced NSCLC.6 80% of people diagnosed with NSCLC have already progressed to advanced stages, which makes it more difficult to treat.7 Patients with HER2-mutant NSCLC currently face limited targeted therapies.8 About Oncology at BayerBayer is committed to delivering science for a better life by advancing a portfolio of innovative treatments. The company has the passion and determination to develop new medicines that help improve and extend the lives of people living with cancer. The oncology franchise at Bayer includes several marketed products across diverse indications and multiple compounds in different stages of clinical development. 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The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2024, the Group employed around 93,000 people and had sales of 46.6 billion euros. R&D expenses amounted to 6.2 billion euros. For more information, go to © 2025 BayerBAYER and the Bayer Cross are registered trademarks of Bayer. Find more information at Our online press service is just a click away: Follow us on Facebook: Follow us on X: Forward-Looking StatementsThis release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments. References Le X, et al. Safety and efficacy of BAY 2927088 in patients with HER2-mutant NSCLC: expansion cohort from the phase I/II SOHO-01 study. Presented at the 2024 IASLC World Conference on Lung Cancer; San Diego, CA, September 7-10, 2024. PL04.03. U.S. Food and Drug Administration. "Priority Review." Accessed April 21, 2025. U.S. Food and Drug Administration. "Breakthrough Therapy." Accessed April 21, 2025. First in Human Study of BAY2927088 in Participants Who Have Advanced Non-small Cell Lung Cancer (NSCLC) With Mutations in the Genes of Epidermal Growth Factor Receptor (EGFR) and/or Human Epidermal Growth Factor Receptor 2 (HER2). Clinical trial registration No. NCT05099172. Accessed April 21, 2025. American Cancer Society. Key Statistics for Lung Cancer. Accessed April 21, 2025. Nützinger, J, et al. (2023). Management of HER2 alterations in non-small cell lung cancer - The past, present, and future. Lung cancer (Amsterdam, Netherlands), 186, 107385. Yale Medicine. "Non-Small Cell Lung Cancer." Accessed April 21, 2025. Uy NF,et al. HER2 in Non-Small Cell Lung Cancer: A Review of Emerging Therapies. Cancers (Basel). 2022 Aug 27;14(17):4155. doi: 10.3390/cancers14174155. PMID: 36077691; PMCID: PMC9454740. View source version on Contacts Media Contact: Polina Miklush, Tel +1 862.431.8817Email:
