Unlock the ultimate camera experience with the PORSCHE DESIGN HONOR Magic7 RSR
The PORSCHE DESIGN HONOR Magic7 RSR seamlessly blends luxury with innovation, integrating Porsche Design's legacy premium sports car aesthetics with HONOR's cutting-edge smartphone capabilities. At the heart of this iconic collaboration is an ultra-advanced camera system that redefines mobile photography, empowering users to capture stunning visuals in any setting. Designed with precision and an acute understanding of modern imaging needs, the PORSCHE DESIGN HONOR Magic7 RSR provides users with professional-grade photography tools to capture stunning images effortlessly. Whether it's photographs of distant landmarks or glittering city lights at night, the PORSCHE DESIGN HONOR Magic7 RSR intuitively handles every scenario with ease.
Equipped with the AI Falcon Camera System, the PORSCHE DESIGN HONOR Magic7 RSR brings professional-level photography to everyday users. Featuring a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the smartphone delivers unrivaled clarity, depth, and precision with every image captured. This unique camera system ensures every shot is imbued with breathtaking detail and lifelike colors, transforming everyday photos into works of art.
Bringing photography to life with unmatched clarity
For photography enthusiasts who enjoy exploring the diverse terrains of the desert, the PORSCHE DESIGN HONOR Magic7 RSR excels in capturing intricate textures and ever-shifting hues. The 200MP Ultra-sensitive Telephoto Camera allows users to snap distant subjects with stunning clarity, whether it's the fast motion of a 4×4 traversing the dunes or a solitary falcon in flight. AI Super Zoom further enhances this capability, preserving intricate details even at high magnification, bringing distant marvels within reach. Distance is no longer an issue on the quest for the perfect photograph, as the PORSCHE DESIGN HONOR Magic7 RSR frames and captures distant objects with precision and remarkable detail. With HD Super Burst, users can freeze high-speed action, such as an off-road vehicle kicking up sand as it navigates challenging terrain.
Low-light photography is another area where the PORSCHE DESIGN HONOR Magic7 RSR excels. The ultra-large aperture helps to reduce image noise and enhances clarity, contrast, and color accuracy even in dimly lit environments. Whether you're capturing the soft glow of a campfire during a desert camping trip or the twinkling lights of city nightlife, the PORSCHE DESIGN HONOR Magic7 RSR captures every image with incredible depth and clarity. Advanced noise-reduction algorithms and high dynamic range ensure that every shot remains crisp, detailed, and rich in color, even in challenging lighting conditions.
Portrait photography takes on a new dimension, powered by the AI HONOR IMAGE ENGINE. Incorporating advanced photography features such as All-scenario Harcourt Portrait, AI Enhanced Portrait, AI Super Zoom for scenery capture, and Stage Mode, the PORSCHE DESIGN HONOR Magic7 RSR is equipped to easily create stunning, professional-grade images. The PORSCHE DESIGN HONOR Magic7 RSR ensures that every subject is portrayed with warmth, detail, and clarity, adapting to different skin tones, lighting conditions, and backgrounds to make every portrait truly exceptional.
Beyond still photography, the PORSCHE DESIGN HONOR Magic7 RSR is a powerful tool for recording video as well, with support for 4K 60fps recording for the ultimate cinematic experience. The innovative Stage mode lets users capture unforgettable performances at concerts and music festivals, allowing them to relive these iconic moments in vivid detail anytime they wish. The PORSCHE DESIGN HONOR Magic7 RSR empowers users, travelers, and creatives with AI-powered tools that enable effortless editing, enhancement, and sharing.
The PORSCHE DESIGN HONOR Magic7 RSR is a device built for those who demand the best in mobile photography, offering a seamless blend of performance, aesthetics, and intelligence. Whether capturing the electric atmosphere of a concert, the thrill of adventure sports, or the intricate details of everyday life, this smartphone is the perfect companion for those who seek to capture their favorite moments with unparalleled clarity and artistry. With its revolutionary camera system, AI-powered enhancements, and Porsche Design's signature elegance, the PORSCHE DESIGN HONOR Magic7 RSR redefines what is possible with mobile photography. Whether you are a professional photographer, an aspiring content creator, or simply someone who appreciates capturing life's most extraordinary moments, the PORSCHE DESIGN HONOR Magic7 RSR is designed to elevate every shot, ensuring that no detail is ever missed.
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Khaleej Times
a day ago
- Khaleej Times
AI Integration: HONOR offers human-centric devices
HONOR looks set to dominate premium and mid-range smartphones category with the launch of its new flagship device 400 Series in the Gulf Cooperation Council (GCC) region in Dubai on May 21, its top official says. Laurence Li, General Manager for HONOR GCC, said latest smart gadget introduces AI-powered features like AI Subtitles, providing real-time speech-to-text conversation for videos or recording. It also includes ground-breaking 200-megapixel (MP) AI camera and AI Creative Editor to ensure strong performance, improved durability and standout design. "HONOR's 400 Series hit the UAE shelves on May 29 with free gifts worth Dh879. The buyers can also book their device from our Online Store, Experience Store and leading retail outlets such as Sharaf DG, Emax, Jumbo, Lulu, Carrefour, Virgin Megastore, Amazon, Eros, KM Trading, Ecity, Etisalat by e&, du, and noon, among others," Li told BTR during a media roundtable at the launch event of the company's new flagship device in the UAE. Laurance, an industry veteran with almost two decades extensive experience in the mobile phone industry, said tech-savvy users can get free gifts up to Dh1,396 with online purchase of HONOR 400 Series smartphones in five different colours — Midnight Black, Meteor Silver, Desert Gold, Lunar Grey and Tidal Blue. "The HONOR 400 will cost Dh1,399 while its pro variant is priced at Dh2,499 with hosts of innovative and creative AI-powered editing tools, empowering users to elevate their visual storytelling experience," he said. Expanding GCC footprint Laurance said HONOR will expand its presence in the Gulf region by opening more outlets in the UAE, Qatar and Oman to cater to rising demand of its innovative smartphones, tablets, and wearables. "We're going to have seven stores in the UAE by year-end including two new outlets in Dubai and one in Abu Dhabi. The emirate has a room to have more HONOR stores due to rising demand of its products," he said. "In addition to the UAE, HONOR has expanded its presence in Qatar by inaugurating a new store in Doha earlier this month," he said, adding that the company will open an outlet in Oman very soon. Laurance currently oversees HONOR's operations in the GCC region. Based in Dubai offices he manages multi-country business activities in the UAE, Oman, Qatar, Bahrain, and other countries in the region. To a question, he said HONOR is open to explore new markets across the Middle East and Africa as there is a strong demand for premium and mid-range smartphones in the region. 'Opening new stores and coordinating with leading retailers are part of our marketing strategy to strengthen our position in GCC and beyond. It will help not only to showcase our flagship devices at premier locations, but also offers best after-sales service to HONOR's customers,' he said. Strong Q1 data Laurance, who played a pivotal role in establishing HONOR's ecommerce presence from the ground up, significantly contributing to the brand's recognition and growth among overseas consumers, said strong first-quarter sales data indicates a promising future of HONOR's products in the region. "HONOR's business surged around 60% year-on-year basis during the January-March 2025 quarter, thanks to 56% year-on-year increase in the Magic7 Pro sales and 100% revenue growth in Magic V3 smartphones," he said. "Our goal for the HONOR 400 Series is to lead the premium and mid-range category in the GCC region. Based on pre-launch feedback about 400 Series, we expect strong sales in the UAE, Qatar and Oman with significant retail and online traction. 'HONOR has also noticed significant growth in its tablet business, which has increased more than double during the first quarter of 2025,' Laurance said. In reply to a question about the HONOR's outlook about its products across the Gulf region, he said GCC is one of the growing markets for the company. 'We've launched several devices this year including the Magic7 Pro, Magic7 RSR, X9b, and now the HONOR 400 Series. There are many more are in the pipeline, and we're expected to launch several smartphones and foldables in second half of the year, continuing our momentum with flagship and lifestyle models,' he said. Rising market share Laurance proudly claimed leading position in premier and mid-range smartphone segment and said 400 Series flagship devices and new tablets will further strengthen HONOR's position in the region. 'In addition to leading smartphones segment, HONOR is among top three leading global brands for tablets. Our tablet business posts 100% growth every year and it is contributing significantly to increasing market share of the company,' he said. 'We're on track to achieve about 20% market share in the GCC region after establishing HONOR as a trustworthy global tech brand in the past four years. We've achieved 10% market share in 2024 and are confident to hit 15% mark this year as HONOR has become a fastest-growing tech brand in the region,' he said. To a question, Laurance attributed the credit to multibillion investment in research and development (R&D) programme to stay ahead of its competitors worldwide. 'HONOR has allocated $10 billion budget for R&D in next five years to launch innovative and AI-driven gadgets as AI has become a game-changer in almost every field. AI is an integral part of our lives and saves time and resolve issues through human-centric devices in the Gulf region and worldwide,' he said. AI devices in demand Laurance highlighted salient features and advantages of rising AI role in its flagship devices and said the revolutionary tech is going to redefine the tech enthusiasts experience in coming years. 'HONOR has established itself as a leading smartphone manufacturer offering human-centric devices based on advanced generative AI technology. This is just the beginning of introducing AI benefits to tech enthusiasts to make their lives easy and comfortable,' he said. 'We're keen to integrate AI in our smart devises in best possible way. Our 400 Series is packed with best AI features to multiply user experience while using the smart gadgets. Be part of HONOR's global AI strategy and experience 400 series smartphones to experience the difference using a devise with AI or without AI features,' Laurance said while advising tech-savvy consumers across the GCC. 'AI knows you better than you know yourself and it can plan your travel, take care of your health and medical, etc. You can enjoy your life with AI as it is like a new search engine or life planner today,' Laurance concluded.
Khaleej Times
2 days ago
- Khaleej Times
New Honor 400 Pro makes Artificial Intelligence feel natural with seamless excellence
The application of AI is so seamless and the results of it so intuitive on HONOUR's brand new marvel that after testing the HONOUR 400 Pro, we are calling it natural intelligence. HONOUR has recently launched its new 400 Series of phones, comprising two models - the 400 and 400 Pro - and has again proven with this new launch that it isn't without reason that the brand has emerged as one of the most popular and talked about names on the global mobile phone market of late. The brand's success is built on an assembly line of stellar models in the past few years. From the ultra-slim Magic V3 foldable and the advanced Magic 7 Pro to its Porsche Design V2 foldable, the X9C range - and more, HONOUR is a brand that's made it a habit in recent times to consistently exceed the market's expectations with every successive model at almost every price range. And now, in continuation of that habit, HONOUR has sprung the new 400 Series on an unsuspecting world. Out of the two models, the HONOUR 400 Pro is the new marvel, delivering an unparalleled AI photography experience with its extraordinary 200MP AI Camera and versatile AI Creative Editor. But before we extol the virtues of its camera, a brief look at the overall specs reveals a phone that is full of the top, high-end features. Both 400 Series models come with outstanding durability given their IP68 and IP69 water and dust proofing ratings. They are also equipped with a robust 6000mAh battery, which is charged via a 100W HONOUR SuperCharge charger bundled with the 400 Pro. The screen is a cutting-edge 5000nit Ultra Bright Display, which is just what is needed for a phone that is exceedingly good at photography, videography and image editing. The imaging tasks on the HONOUR 400 Pro are handled by a camera that has a three-lens array headlined by the 200MP Ultra-clear AI main camera, equipped with a 1/1.4-inch large sensor, f/1.9 aperture, and OIS + EIS dual image stabilisation. In our tests, the camera system provided an extraordinary photography experience, with an exceptional, groundbreaking clarity, no matter what the light conditions were. Launching the camera app, we got an intuitive, easy-to-use interface, with six modes on tap to start with: Night, Portrait, Photo, Video, Pro and More. Each of these proved to be centres of excellence by themselves, with further controls to customise the image just the way we wanted to get it. For example, in Night mode, the camera took care of the brightness and exposure, while all we needed to adjust was the zoom – and this was done seamlessly with a semi-circular jog dial on the bottom of the screen just above the shutter button. Portrait mode made for great close-ups and headshots, while we found Photo mode to be the go-to for everyday photography of the sort that all phone users regularly do. While Night mode provides a zoom range of 0.6-10X on the jog dial, Portrait mode has five steps of zoom of 1x to 6x. With the versatile photo mode, the zoom range is from 0.6x to 50x, while clear and fast zooming in and out was also possible in video with a range of 0.6-10X. For serious photographers, the Pro mode is a real marvel, giving you as much of the total creative control as you can usually expect only from a high-end DSLR camera. Every creative aspect is at your command - from the ISO setting (50 to 6400), the shutter speed (30 seconds to 1/6400 of a second), aperture, white balance, field of autofocus, and much more. This feature-rich mobile phone makes a great case for ditching your high-end camera with its specs and image quality! And then there is the More tab, which gives you even more control with such settings as slow-motion capture, panorama, time-lapse, night video, and even super macro for impeccable close-ups, among other features. As testers, having used and experienced both several mobile phones and high-end cameras, we felt completely in creative control with the HONOUR 400 Pro, like we had seldom experienced with other devices. And there's much more. Once you are done with shooting an image or video with your own creative impetus and input, you can turn it over to HONOUR's AI Image Engine, which we can only describe as groundbreaking. With this engine, HONOUR has introduced some cutting-edge AI innovations in the 400 Pro, making it the first smartphone to achieve 30x telephoto shooting capability with the main camera. HONOUR's built in AI features also includes the AI Creative Editor, which brings in a host of intelligent features that raised our images to the next level, such as AI Erase passers-by, AI Image to Video and AI Upscale. With AI Erase passers-by, a single tap enabled us to erase unwanted people and crowds from our photos. For example, posing in front of crowded landmarks such as Ain Dubai, you can delete all distractions that come into the frame, allowing for a clean, clutter-free scene. Meanwhile, the AI Image to Video feature, which is co-developed with Google Cloud, is a real breakthrough. It transforms still images into dynamic, high-quality video by leveraging Google's Veo AI model to accurately represent motion with enhanced realism. Supporting video output in MP4 format and Moving Photo in 16:9 or 9:16 ratios, this means that your still images can now be made Instagram ready as a short video. And, best of all, with this feature HONOUR provides free access for two months to the Google gallery from May 15 to August 31, with up to 10 daily uses at no cost. The AI Image to Video feature is actually the biggest and most outstanding AI feature we have yet come across in a mobile phone. As cat lovers, we were able to take snaps of our furry friends in deep slumber and use the AI features to make their tails gently sway and chests rise and fall, making them seem 'alive' in the photo. Selfies can also be brought to life using this feature. Snapping yourself in front of the waterfall inside Dubai Mall, you can show the downward motion of the falling water in the background, making the image bring back the moment spectacularly. Whether shot in landscape or portrait orientation, the tool supports both 16:9 and 9:16 aspect ratios, so final videos can be optimised for social media, stories and reels. Another AI feature, called HD Moving Photo, preserves the golden three seconds of vibrant live moments, allowing users to again effortlessly share or edit cinematic snippets on social platforms. HONOUR takes this further with Moving Photo Collage, a first-of-its-kind feature that allows users to combine 2-9 moving photos to seamlessly stitch live photos into dynamic storytelling moments. And if you have old and damaged images, such as faded portraits, you can bring those cherished memories back to their pristine glory by using the AI Upscale feature, which is a tool that restores them wonderfully by eliminating scratches, enhancing resolution and improving clarity. Available for purchase now in three colourways - Midnight Black, Tidal Blue and Lunar Grey, the colour of our test piece - the HONOUR 400 Pro is priced at Dh2,499 and comes with an on-shelf gift package of Dh879 worth of free goodies, which includes HONOUR's Clip earbuds, Choice smartwatch, and a HONOUR art case for the phone. In the final analysis, AI is the buzzword in our times, but it still has to be executed well. And no one has done that better yet than HONOUR with its brand-new mobile phone - the HONOUR 400 Pro. This is a phone that will wow you with its use of AI, especially in the imaging department, and is the answer to all your photographic and video needs.
Filipino Times
4 days ago
- Filipino Times
HONOR launches Abu Dhabi's first authorized experience store & service centre, amplifying UAE presence
Global leading AI device ecosystem company HONOR announces the opening of its first Authorized Experience Store & Service Centre in Abu Dhabi, marking a pivotal moment in the brand's expansion strategy across UAE. The opening ceremony was graced by HONOR GGC's long-term local partners, including Ahmad Badri, Director of Eros Group; Foad Jaffal, Chairman of Tornado Group; along with other esteemed guests. This new store is a testament to HONOR's alignment with the UAE's Vision for Digital Transformation, which seeks to establish the nation as a global leader in innovation and technology, and foster a knowledge-based economy. Additionally, this store opening underscores HONOR's commitment to strengthening local collaboration and developing a robust partner ecosystem. By collaborating with local distributors, retailers, and service providers, HONOR not only boosts its market presence but also supports the growth of a tech-driven retail landscape in the region. 'The launch of our first Authorized Experience Store & Service Centre in Abu Dhabi is a pivotal moment in HONOR's strategic expansion within the UAE,' Laurance Li, Country Manager, HONOR GCC, commented. 'This store is not just a retail space; it is a key milestone in our mission to solidify HONOR's market presence. By creating a dedicated environment where customers can directly engage with our latest innovations, we are reinforcing our commitment to delivering exceptional technology experiences and expanding our footprint in one of the world's most dynamic markets.' Located in the heart of Abu Dhabi, the 134-square-meter HONOR store redefines customer engagement by seamlessly blending immersive retail experiences with accessible post-sale service. The store's thoughtfully designed layout features enriched product displays and themed zones—including dedicated walls for accessories and smartwatches—carefully curated to enhance the shopping experience and spark customer interest. At its core lies an interactive area where visitors can explore HONOR's latest innovations first-hand, fostering a deeper connection with the brand through direct access to cutting-edge technology. More than just an experience store, this flagship location also functions as a certified service centre, offering customers the convenience of professional device repair and maintenance carried out by certified technicians using industry-grade equipment. Underscoring HONOR's commitment to innovation and customer satisfaction, the store also features exclusive promotions on flagship products such as the HONOR Magic V3, HONOR Magic7 Pro, and HONOR MagicPad 2, creating a unified destination for discovery, service, and support under one roof. The HONOR Authorized Experience Store & Service Centre officially opened its doors on May 23, 2025, with various activities and lucky draws and so on, inviting celebrities from all walks of life to join in the fun. In addition to activities, the store will offer a variety of service promotions. These include a free screen protector and art back film for any model, free laser engraving on HONOR mobile phones, and complimentary cleaning, maintenance, and system upgrade services for HONOR phones. There will be no labour costs for service maintenance on HONOR mobile phones, and customers will receive free accessories or small gifts upon the completion of service work orders. The store is conveniently located on Tawi Shouf St., Al Nahyan, Abu Dhabi and will operate regular hours – from 10:00 AM –10:00 PM from Monday to Sunday.
