Michael Jordan Breaks Silence After Joining NBA on NBC Broadcast Team
The NBA on NBC Broadcast will make its return for the 2025-26 season after over 20 years of not holding the league's media rights. For many '90s fans, NBC has always been the home of the NBA, as the league's golden age played out on the national broadcaster before Disney (ESPN) and TNT split the rights since 2004.
NBC has been pulling out all the stops for their broadcasting team next season, getting the likes of Dwyane Wade, Dirk Nowitzki, Steve Nash, Carmelo Anthony, and more signed up to be on-air personalities. Those names aren't nearly as massive as the one they just announced as joining the team.
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Michael Jordan, who won six NBA titles on NBC, will return to feature on the network in a role officially titled 'special contributor.' Details of Jordan's involvement will be revealed later, but fans are already giddy with excitement.
The announcement was made as part of NBC's presentation to advertisers at Radio City Music Hall on Monday, with Jordan officially commenting on the partnership in a short video played for those in attendance.
'I am so excited to see the NBA back on NBC. The NBA on NBC was a meaningful part of my career, and I'm excited about being a special contributor to the project. I'm looking forward to seeing you all when the NBA on NBC launches this October.'
NBA great Michael Jordan.Kyle Terada-Imagn Images
Michael Jordan hasn't been an NBA media personality at all since retirement. Most of his involvement with the league came as the Governor and majority owner of the Charlotte Hornets until 2023. He never joined TNT or ESPN to share his thoughts on the game, so we literally have no clue how Jordan views the current generation of NBA players.
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NBC will not miss the chance of having Jordan comment on LeBron James whenever he makes his appearances, which will lead to some incredibly spicy conversations later. But outside of that, it'll be fascinating to see what Jordan feels about the next generation, like Luka Doncic, Anthony Edwards, Victor Wembanyama, and more.
Related: Michael Jordan Has $2.27 Billion Lead Over LeBron James
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Fast Company
22 minutes ago
- Fast Company
5 mindsets on creativity to motivate anyone
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Years ago, I agreed to visit my children's elementary school for a few days to talk to second graders about poetry and preparation. I got a sneak peek at the language arts textbook they were using in the poetry unit. The authors described poets as having a special ability to see the world in a poetic way. 'Poet's eyes,' they wrote, even suggesting that teachers wear an oversized pair of silly glasses during poetry lessons. On my first day, I told the kids that there's no such thing as poet's eyes. Every child is born with poet's eyes. We all have them. Poetry comes naturally to children because they haven't been estranged from their imaginations and their sense of newness in the world. As we age, we can become distracted and desensitized. We have to pay better attention, but more than that, we have to find ways to make the familiar strange again; to see the extraordinary tucked inside the ordinary. Poet's eyes are for all of us. After all, everyone is creative. Even if you don't make art, even if you're not a writer, photographer, or musician, you are creative every day in your work and in your life. Problem solving is a creative act. Conversations are creative. Parenting is creative. Falling in love, leaving your job, and changing your mind are all creative acts. Creativity isn't just about making art. Making your life is the ultimate creative act. 2. Attention is a form of love. What we turn our gaze to feels that warmth and light. What we dedicate ourselves to feels cherished. And conversely, what we ignore feels slighted, neglected, and devalued. This essential part of creativity requires no pen, no paper, no paints, no canvas, no nothing, only your awareness. Your hands can be empty, but your mind should be open. As I was thinking my way into how to write Dear Writer and talk about creativity in a way that makes it accessible for everyone, I sat down and made a long list on a legal pad. 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But art can do real, transformative work inside us. Think about art that has become an important part of your life: the songs you love, the books you treasure, the films you quote line for line. Art isn't extra. It's necessary. Art can do real, transformative work inside us. Art isn't life's decoration, but its framework. I know what some people would say: Wow, she really thinks being an artist is as important as being a doctor, a farmer, a firefighter. But I have been fed and healed and saved by art, by someone else's hope sent out into the world, when it washed up on my shore. This is not hyperbole. Art is essential. Our work as artists isn't to solve the world's problems, but to articulate the problems. Not to answer every question, but to use wild hope to ask and keep asking. Only by engaging with ambiguity can we make art that feels true.
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