Photos: Celtics battle Magic in physical matchup at TD Garden
Boston Celtics center Al Horford (42) drives to the basket during the second quarter.
Danielle Parhizkaran/Globe Staff
A fan gestures to Boston Celtics center Al Horford (42) after Horford scored during the second quarter.
Danielle Parhizkaran/Globe Staff
Boston Celtics center Kristaps Porzingis (8) celebrates with fans after drawing a foul during the second quarter.
Danielle Parhizkaran/Globe Staff
Boston Celtics center Kristaps Porzingis (8) drives against Wendell Carter, Jr. during the first quarter.
Barry Chin/Globe Staff
Boston Celtics center Al Horford (42) is restrained by Boston Celtics head coach Joe Mazzulla after he was fouled during the second quarter.
Barry Chin/Globe Staff
Players from both teams are separated after Boston Celtics center Al Horford, not pictured, was fouled during the second quarter.
Barry Chin/Globe Staff
Boston Celtics guard Jaylen Brown (7) watches his three pointer during the first quarter.
Barry Chin/Globe Staff
Boston Celtics guard Jaylen Brown (right) and Orlando Magic guard Gary Harris dive for the ball during the first quarter.
Danielle Parhizkaran/Globe Staff
Boston Celtics guard Payton Pritchard (left) receives the Sixth Man of the Year award before game two.
Danielle Parhizkaran/Globe Staff
Boston Celtics guard Jaylen Brown (7) drives for a basket during the first quarter.
Barry Chin/Globe Staff
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Boston Globe
18 minutes ago
- Boston Globe
How our photographer captured the image that summed up the Celtics' dispiriting season
Write to us at . To subscribe, . TODAY'S STARTING POINT We all know a picture is worth a thousand words. But sometimes the story behind a photo — especially one that many of us have already seen — merits a few more. The above image is one of those photos, and this is one of those stories. Last month, Globe photographer Advertisement The stakes were high. The Celtics, last year's NBA champions, already trailed 2-1 in the series and were behind as the final minutes of the fourth quarter ticked down. Seeking a better vantage point to capture the disappointment on the bench and on the face of head coach Joe Mazzulla, Danielle left her assigned spot and moved higher up in the arena. And then, as every Boston sports fan knows by now, disaster struck. As Knicks forward OG Anunoby ran past Celtics star Jayson Tatum with a loose ball, Danielle kept her camera, a Canon R3 with a 400mm 2.8 lens, trained on Tatum as he fell — 'not thinking it was something serious,' she said, 'but just in case he had a reaction that would illustrate the Celtics' overall frustration.' But as Tatum turned, the look Danielle saw on his face told a different story. Tatum had Advertisement 'I don't like photographing injuries because it's so sad to watch,' Danielle said of the photo she captured (1/1600, f3.2, ISO 4000). Tatum was curled on the court floor, left arm framing his face, grimacing in pain and frustration. But it turned out to be the signal image of the team's season this year. 'In the end, I feel like the photo summed up the Celtics' playoff run,' she said. Danielle's is one of 20 images that the Globe's photo editors deemed the Below are a few more of the paper's top photos from last month. Jessica Rinaldi/Globe Staff Andrea and Nahomy Chavarría arrived in Vermont with their family last year from Nicaragua. They came legally, but President Trump's changes to immigration policies convinced them to self-deport. At Champlain Valley Union High School, teachers and administrators scrambled to put together an early graduation ceremony for the sisters, who were both seniors. As Nahomy and her father left the school for the last time, Globe photographer Jessica Rinaldi captured them walking by a giant American flag that the sisters' classmates had painted and adorned with quotes from American icons. My colleague Giulia McDonnell Nieto del Rio told the family's story in Advertisement David L. Ryan/Globe Staff April showers brought May flowers — but also more showers. As this newsletter David L. Ryan braved the weather to capture an umbrella-toting pedestrian on storm-dampened Boylston Street. Pat Greenhouse/Globe Staff College commencement ceremonies in Greater Boston have taken place in Trump's shadow as his efforts to cut research funding and bar or deport foreign students hit Harvard, Tufts, and other schools. But Pat Greenhouse captured newly minted BU graduates celebrating in a hail of confetti. Erin Clark/Globe Staff May marked five years since a Minneapolis police officer knelt on George Floyd's neck, sparking a national conversation about on racism and policing. Globe photographer Erin Clark found an echo of that reckoning outside the Massachusetts State House last month as a singing group made up of formerly imprisoned Black men — from left, Robert Rose, Albert Brown, and Jabir Pope — performed Jessica Rinaldi/Globe Staff Jessica Rinaldi was there as Lilah Bilotta, 7, ran with outstretched arms through a sea of American flags on Boston Common ahead of Memorial Day. To mark the holiday, volunteers with the Massachusetts Military Heroes Fund and Home Base created a garden of more than 37,000 flags — one for every service member from Massachusetts who has given their life since the Revolutionary War. Advertisement Erin Clark/Globe Staff In between deluges, it finally started to feel like summer last month. Erin Clark captured Brad Shultz, the guitarist for the alt-rock band Cage the Elephant, playing outdoors among the crowd on the second day of 🧩 8 Across: 80° POINTS OF INTEREST Where will all the electricity to power AI in Massachusetts come from? Adobe Stock Boston and Massachusetts Karen Read retrial: A Triumphant return: Marco Sturm, who played five seasons with the Bruins from 2005-10, Housing: The Healey administration awarded over $7 million to help convert two Power surge: Data centers to power AI are coming to Massachusetts. Are they an economic opportunity or New England Gun control: Rhode Island's House of Representatives passed Trans rights: New Hampshire Senate Republicans passed legislation that would ban Trump administration Then vs. now: In Trump's first term, his ban on travelers from Muslim-majority countries sparked protests at airports and legal pushback. His new travel ban Russia-Ukraine war: Germany's chancellor urged Trump to pressure Vladimir Putin to seek peace. Trump said it might be better to let the countries 'fight for a while.' ( Chelsea arrest: A Boston civil rights group accused immigration agents of unlawfully detaining a father of three on Mother's Day, The Nation and the World Boulder attack: Prosecutors in Colorado charged the suspect with 118 counts, including attempted murder. ( Unanimous decisions: The Supreme Court ruled for a straight woman who lost out on jobs to gay colleagues, saying she doesn't have to meet a higher standard than minorities to sue for workplace discrimination. ( Diddy trial: The judge threatened to eject the music mogul from the courtroom for making faces at the jury. ( VIEWPOINTS Will Ukraine's drone attacks change the war? Yes , says Bernard-Henri Lévy in the Wall Street Journal, calling Ukraine's daring raid, which neutralized important Russian planes, ' No , Jennifer Kavanagh counters in UnHerd. Despite their shock value, the attacks will harden Russia's resolve and Whether or not it turns the tide, Ukraine's ingenuity has transformed warfare, exposing BESIDE THE POINT By Teresa Hanafin 💘 Blind date: She's a kind and genuine person who plays the cello; he's into mixology and breathing fire (literally). 💰 Stash: Americans are getting close to saving what they're supposed to in order to not run out of money in retirement. Here's how much that is. ( 🏙️ Beautiful buildings: This year's Boston Preservation Alliance achievement awards have gone to City Hall and its plaza, the Curley Community Center in South Boston, the Twelfth Baptist Church in Roxbury, and more. ( Advertisement 📺 Tony weekend: Here's how to 🏠 Home again: She couldn't have guessed where new love and a new marriage would take her: 🟣 No love: Sherwin-Williams has announced its loneliest color. It's not that friendless people should use it; it's the tint that it sold the least last year. ( Thanks for reading Starting Point. NOTE: A 🎁 emoji indicates a gift link. A $ is a subscription site that does not offer gift links. This newsletter was edited by ❓ Have a question for the team? Email us at ✍🏼 If someone sent you this newsletter, you can 📬 Delivered Monday through Friday. Ian Prasad Philbrick can be reached at
Boston Globe
an hour ago
- Boston Globe
Photos of May spring rituals: commencements, Celtics playoffs, Boston Calling
People were reflected in an advertisement on a bus stop in Boston on May 15. Jessica Rinaldi/Globe Staff Boston Celtics forward Jayson Tatum grimaced in pain on the floor during game four of the NBA Eastern Conference semifinal against the New York Knicks at Madison Square Garden on May 12. Tatum ruptured his right Achilles tendon in the final minutes of Boston's loss. Danielle Parhizkaran/Globe Staff A pedestrian walked on Boylston Street at an intersection by Massachusetts Avenue in Boston on May 15. David L. Ryan/Globe Staff Lilah Bilotta, 7, threw out her arms to run through the sea of American flags as she took a break from helping to create the Memorial Day Flag Garden on Boston Common on May 21. Massachusetts Military Heroes Fund and Home Base planted more than 37,000 flags for Memorial Day in honor of Massachusetts veterans who gave their lives. Jessica Rinaldi/Globe Staff .image { margin-top: 100px; } .image figcaption { display: block; max-width: 750px; margin-right: auto; margin-left: auto; font-size: 18px; caption-side: bottom; line-height: 1.5; } Bernardino Chavarría and his daughter Nahomy, 18, passed beneath a giant American flag painted by her classmates that read, 'The American Dream,' at Champlain Valley Union High School. Teachers and administrators scrambled to put together a graduation for Nahomy and her sister, who had chosen with their family to self-deport after the Trump administration sought to terminate the parole program that they had come to the United States under. Jessica Rinaldi/Globe Staff Nahomy Chavarría (left) embraced her sister Andrea during a reception held for them after a special commencement exercise of the Champlain Valley Union High School in Williston, Vt. Jessica Rinaldi/Globe Staff Mohsen Mahdawi kneeled to examine a plant while on a hike on his land in Fairlee, Vt., on May 7. Mahdawi, a Palestinian national and Columbia student, was arrested by ICE agents last month when he showed up for a citizenship meeting. He faces deportation. Jessica Rinaldi/Globe Staff Juan Francisco Mendez hugged his wife, Marilu Domingo Ortiz, and their 9-year-old son in their home in New Bedford on May 16. A native of Guatemala, Méndez was detained by immigration officials for 30 days before his release. Erin Clark/Globe Staff Members of the singing group O.G. (Original Gentlemen), from left, Robert Rose, Albert Brown, and Jabir Pope, performed an a cappella song during a rally for the wrongfully convicted outside the Massachusetts State House in Boston on May 21. The demonstration commemorated the five-year anniversary of George Floyd's murder while advocating for criminal justice reform. Erin Clark/Globe Staff A woman wore a poncho to protect herself from wind-blown rain on Atlantic Avenue during a rare spring nor'easter in Boston on May 22. Craig F. Walker/Globe Staff Members of the class of 2025 attended Harvard University's 374th commencement in Cambridge on May 29. Craig F. Walker/Globe Staff Jess Frey, a yoga educator, leapt from one of her favorite sitting spots by a stream at Kripalu Center for Yoga & Health in Stockbridge. 'Sometimes in life we all are invited to change - leap - jump - step - transform into new ways of being (personal and collective as a world)," she wrote in an email. Martha and Howard Kaloogian (center), founders of Grace New England church in Weare, N.H., worshipped with other congregants at a prayer service in the barn on their property on May 3. Erin Clark/Globe Staff Reenactor Doug Ozelius played the part of a fatally shot Royal Navy sailor during a staged skirmish on the 250th anniversary of the Battle of Chelsea Creek celebration in East Boston on May 24. The Revolution's first naval battle involved colonial militia facing off with British troops and the HMS Diana. It ended with a victory for the colonists and the destruction of the British schooner. Craig F. Walker/Globe Staff A jogger ran on the North Point Pedestrian Bridge in Cambridge on May 14. The Leonard P. Zakim Bunker Hill Memorial Bridge loomed in the background. Suzanne Kreiter/Globe Staff Fans cheered after Boston Celtics center Al Horford made a 3-point basket during the second quarter in game five of the NBA Eastern Conference semifinal against the New York Knicks at TD Garden. Danielle Parhizkaran/Globe Staff Hubbardston Militia reenactor Bella Kaldera secured a tricorner Revolutionary War hat as a modern-day Coast Guard helicopter landed at Beverly High School during a Warrior Weekend event on May 18.
Fast Company
an hour ago
- Fast Company
The Orlando Magic rebrand shows why nostalgia sells in sports
The NBA's Orlando Magic looked to the past for inspiration for its rebrand. The team, which Forbes valued last year at $3.2 billion, unveiled a new logo, wordmarks, uniforms, and court this week, and the new look is a contemporary take on the team's original uniforms from 1989 to 2000. It was a time when players like Shaquille O'Neal and Penny Hardaway wore pinstripes and the team made one of its two franchise appearances in the league finals. It's also a fan-favorite era. 'We heard from the fans loud and clear over many years about bold pinstripes,' Shelly Wilkes, EVP of marketing and social responsibility for the Magic, told In the Zone on iHeart Radio. 'People have such passion around our original uniforms.' Nostalgia sells in pro sports. The Toronto Raptors recently brought back its old Raptor mascot for a special 30th-edition logo, while in other leagues, teams like the MLB's Milwaukee Brewers and the NFL's New York Jets introduced their own retro-inspired logos in recent years because of the built-in brand equity from a team's golden age. Team rebrands don't always land, and iterating on well-known, beloved assets is a safer bet than trying something new. For NBA teams, though, it's not as simple as bringing an old uniform out from the archives to wear again. That's 'not allowed via licensing rights,' Wilkes said of agreements between the team and partners like the NBA and Nike. 'You can't go back.' But you can modernize an old idea. The rebrand process began in 2021 with multiple agencies and many early concepts that didn't resonate. There were 14 different logos, each with multiple variations. Out of more than 30 uniform designs, the team narrowed it down to the final three, in blue, white, and black. All of them have pinstripes and retro-inspired trim, and the new 'Magic' and 'Orlando' wordmarks swap out the letter A for a star designed to look like it's in motion. One of the jerseys features Chicago Bulls great Michael Jordan's 'Jumpman' logo (Jordan Brand partnered with the NBA in 2020), and all feature the Disney logo for the team's uniform sponsor. Wilkes said the timing of the new logo and uniforms is the result of a pivotal moment in franchise history, but the final designs were submitted to the NBA and Nike in 2023, to give you an idea of the multiyear process involved in rebranding a professional team. That's a long lead time, but by building a new brand informed by fan feedback and team history, the Magic ensured its new era has a visual identity that feels both classic and fashion-forward and aims to stand the test of time.
