Week of May 26 Morning News Ratings: GMA and CBS Mornings Gain Demo Viewers After Memorial Day
The short week that followed the Memorial Day holiday saw all three morning shows experience declines in total viewers. However, ABC News' Good Morning America and CBS News' CBS Mornings posted week-to-week gains in the advertiser-coveted demo of Adults 25-54 for the week of May 26.
It may be a post-holiday hiccup, but NBC News' Today showed some vulnerability in its longtime first-place demo position as the gap between it and GMA was less than 100,000 A25-54 viewers.
NOTE: GMA, Today, and CBS Mornings were coded as specials on Monday (05/6/25) due to the Memorial Day holiday. These specialed telecasts are excluded from the weekly and season averages. The morning shows' weekly averages are based on four days (Tuesday-Friday).
According to live-plus-same-day data from Nielsen, GMA averaged 2.629 million total viewers and 466,000 A25-54 viewers. Compared to the previous week, ABC News' morning show was down -1% in the former category, but up +3% in the latter. Looking at its performance alongside the same week in 2024 (the week of May 27), GMA was down -7% in total viewers and -1% in the demo.
Today landed in second place in total viewers, but remained No. 1 in the demo with 2.558 million and 542,000 viewers, respectively. Week-to-week, the morning show saw a -1% decrease in the former category and a double-digit dip of -10% in the latter. Year-to-year, Today was down -2% in total viewers and -3% in the demo.
CBS Mornings saw 1.823 million total viewers and 342,000 demo viewers for a decline of -9% in the former category, and a +9% gain in the demo. Year-to-year, the morning show sustained an -11% decline in total viewers and a -13% decline in the demo.
ABC
NBC
CBS
• Total Viewers:
2,629,000
2,558,000
1,823,000
• A25-54:
466,000
542,000
342,000
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 5/26/25), Previous Week (w/o 5/19/25) and Year-Ago Week (w/o 5/27/24). Most Current Data Stream: 2024-2025 Season (9/23/24-6/1/25) and 2023-2024 Season (9/25/23-6/2/24). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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