JBL debuts two new speakers at SXSW 2025: Flip 7 and Charge 6—shop the presale today
JBL debuts two new speakers at SXSW 2025: Flip 7 and Charge 6—shop the presale today JBL is the official audio brand of SXSW 2025, where it debuted two new speakers: the Charge 6 and Flip 7
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Whether you need a podcast to get you through the busy day, or you just want to spend your summer jamming by the pool, JBL has the sound to match your style. With a sound quality that you know and love and a few new fun upgrades, every listener should check out the Flip 7 and Charge 6 speakers from JBL, available via presale today.
Let's take a deeper look at both speakers and their individual features:
1. JBL Charge 6
What are the key features of the Charge 6?
The JBL Charge 6 is portable audio like you've never heard it, but it's also your sound companion with a built-in charger. Here's a look at some of the more advanced features:
AI sound boost - analyzes your music in real time to deliver maximum acoustic performance with less distortion
analyzes your music in real time to deliver maximum acoustic performance with less distortion 28 hours of playtime - 24 hours on a single charge + 4 more with playtime boost
24 hours on a single charge + 4 more with playtime boost Auracast - the ability to connect two Charge 6 speakers for a wider sound stage
the ability to connect two Charge 6 speakers for a wider sound stage Enhanced durability - the Charge 6 is waterproof, dustproof, and drop-proof
the Charge 6 is waterproof, dustproof, and drop-proof Sturdy handle strap - Don't make more than one trip, use the handy, removable handle strap for ease of carrying
Don't make more than one trip, use the handy, removable handle strap for ease of carrying Built-in powerbank - It's not called the Charge 6 for no reason, the speaker includes an internal powerbank to charge your mobile device while you listen.
2. JBL Flip 7
What are the key features of the Flip 7?
The JBL 7 provides you with the sound experience that you're used to, in the same small package (smaller than eight inches across). Here are some of the more advanced features:
AI sound boost - analyzes your music in real time to deliver maximum acoustic performance with less distortion
analyzes your music in real time to deliver maximum acoustic performance with less distortion 16 hours of playtime - 14 hours on a single charge + 2 more with playtime boost
14 hours on a single charge + 2 more with playtime boost Auracast - the ability to connect two Flip 7 speakers for a wider sound stage
the ability to connect two Flip 7 speakers for a wider sound stage Enhanced durability - the Flip 7 is waterproof, dustproof, and drop-proof
the Flip 7 is waterproof, dustproof, and drop-proof Accessorize with JBL - carry sound the way you want with the Flip 7's interchangeable accessories so you can clip it, lock it, or wear it around your wrist. A wrist strap and carabiner are included in the box.
What makes the JBL speakers different?
JBL has been in the audio game for nearly 80 years, entirely dedicated to enhancing the sound experience. Now, the Flip 7 and Charge 6 are "MADE to be HEARD." The newest members of the JBL portable speakers family feature a proprietary tech in JBL's AI Sound Boost, they're waterproof up to about five feet for 30 minutes, they're drop proof up just over three feet (1 meter), and dirt proof.
Shop the JBL presale today
JBL is the Official Audio Brand of SXSW 2025
SXSW is South by Southwest, a weeklong festival in Austin, Texas that features music, film, and tech. By partnering with JBL, SXSW is delivering the professional quality sound of JBL to their ambassadors, partners and audience.
Here's a look at some key events for JBL at SXSW 2025:
JBL Sound Bodega at 3TEN: JBL transforms 3TEN into an Austin-style corner store for the debut of Flip 7 and Charge 6 speakers. Enjoy live shows from eclectic artist NSQK and dynamic R&B singer Laila! Experience more with artist Q&As, giveaways, demos, and more. Date: Tuesday, March 11 – Thursday, March 13 Location: 3TEN at Austin City Limits Live Time: 1:00 PM - 7:00 PM CST daily
JBL transforms 3TEN into an Austin-style corner store for the debut of Flip 7 and Charge 6 speakers. Enjoy live shows from eclectic artist NSQK and dynamic R&B singer Laila! Experience more with artist Q&As, giveaways, demos, and more.
JBL Campus at The Victory Lap: JBL electrifies the campus with live performances from emerging band West 22nd and creator superstar DJ XANDRA. Test out the latest JBL Flip 7 and Charge 6 speakers while sipping innovative Poppi mocktails. Dive into JBL's superior sound tech through giveaways, games, and more. Date: Wednesday, March 12 Location: The Victory Lap Time: 5:00 PM - 12:00 AM CST
JBL electrifies the campus with live performances from emerging band West 22nd and creator superstar DJ XANDRA. Test out the latest JBL Flip 7 and Charge 6 speakers while sipping innovative Poppi mocktails. Dive into JBL's superior sound tech through giveaways, games, and more.
A Modern Blueprint for Creator Partnerships Panel: Join JBL and HARMAN VP of Marketing, Chris Epple, for an engaging discussion featuring Forbes' 30 under 30 talents—esports creator Cody 'Clix' Conrod and DJ/content creator XANDRA. Dive into the booming creator economy with a focus on strategies and tools that boost marketability and personal branding. Learn from top industry leaders about empowering influencers and creating synergistic brand-creator opportunities. Date: Tuesday, March 11 Location: Austin Convention Center, SXSW Expo - Next Stage - Exhibit Hall 4 Time: 2:30 PM - 3:30 PM CST
Join JBL and HARMAN VP of Marketing, Chris Epple, for an engaging discussion featuring Forbes' 30 under 30 talents—esports creator Cody 'Clix' Conrod and DJ/content creator XANDRA. Dive into the booming creator economy with a focus on strategies and tools that boost marketability and personal branding. Learn from top industry leaders about empowering influencers and creating synergistic brand-creator opportunities.
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Shop JBL speaker presale today
Prices were accurate at the time this article was published but may change over time.
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