National Advertising Division Finds Certain Boxed Water is Better® Environmental Claims Supported; Recommends Others be Modified or Discontinued
In a challenge brought by the International Bottled Water Association, BBB National Programs' National Advertising Division determined that Boxed Water is Better®, which markets and sells purified water in plant-based cartons, provided a reasonable basis for challenged recyclability, tree planting, and certain environmental impact claims.
New York, NY, June 06, 2025 (GLOBE NEWSWIRE) -- In a challenge brought by the International Bottled Water Association, BBB National Programs' National Advertising Division determined that Boxed Water is Better®, which markets and sells purified water in plant-based cartons, provided a reasonable basis for challenged recyclability, tree planting, and certain environmental impact claims.
However, the National Advertising Division (NAD) recommended that Boxed Water is Better modify or discontinue other claims related to renewable materials and sustainable sourcing.
During the proceeding, Boxed Water is Better voluntarily agreed to modify certain environmental comparison claims and permanently discontinue certain comparative environmental claims. Therefore, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be modified or discontinued.
Recyclability Claims
In support of claims that its cartons are 'Recyclable' and '100% Recyclable,' Boxed Water is Better explained that each carton of Boxed Water contains only three materials: fiber, aluminum, and plant-based plastic, and 100% of these materials are recyclable.
It was undisputed that 100% of the Boxed Water carton is able to be recycled, provided the facility separates the layers and has the capacity. Therefore, NAD concluded that Boxed Water is Better provided a reasonable basis for its recyclability claims.
Renewable Materials Claims
In support of its '92% plant-based carton' and 'our carton is made from 92% renewable materials' claims, Boxed Water is Better explained that the liner film and the cap are 100% plant-based plastic as determined through a mass balance accounting approach (a method to track the sourcing of renewable materials when mixed with non-renewable materials in production even where any individual carton may not physically contain the claimed amount of renewable material).
NAD noted that some consumers may not know of mass balance and instead may reasonably expect the claim to mean that each carton physically contains 92% renewable materials. Therefore, NAD recommended Boxed Water is Better modify these claims to clarify how their calculations are done.
Additionally, NAD recommended that Boxed Water is Better modify the unqualified renewable claim 'Explore our renewable packaged option' by disclosing the amount of renewable materials in the cartons, and discontinue the claim 'For those times when reusable bottles aren't an option, our paper-based cartons are the most renewable option in the water aisle' as the evidence was not sufficient to support this superiority claim.
General Environmental Benefit and Sustainability Claims
Given the context in which the challenged claims appear on the Boxed Water is Better website, NAD concluded that many of the Boxed Water is Better carton claims, including 'The earth loves our box,' 'Better for the Planet,' and 'Sustainable' are not unqualified general environmental benefit claims and do not require additional qualification.
However, NAD recommended that Boxed Water is Better modify its 'Sustainably sourced' claim by clearly and conspicuously explaining what the claim means.
Life Cycle Analysis Claims
During the challenge, Boxed Water is Better agreed to permanently modify certain claims to make clear that the comparison is to premium plastic bottles, including 'Boxed Water is Better,' 'Boxed Water is better than plastic,' and 'Compared to single-use plastic bottles and canned water, our plant-based cartons have a lower environmental impact throughout their lifecycle.'
In support of these and similar claims, Boxed Water is Better submitted a Life Cycle Analysis comparing the environmental impact of a carton of Boxed Water to a model premium plastic water bottle and a model aluminum can of water. Based on the results, NAD concluded that Boxed Water is Better provided a reasonable basis for its comparative environmental impact claims, including 'Boxed Water is better than aluminum.'
Tree-Planting Claims
NAD concluded that Boxed Water is Better's evidence of the number of trees planted sufficiently supports its claims that it planted 1.5 million trees.
Other Claims
NAD concluded that Boxed Water is Better's advertising did not reasonably convey the challenged messages that Boxed Water is Better cartons are made with 100% plant-based materials and that the cartons are biodegradable.
The International Bottled Water Association stated that it will request review of NAD's decision by the National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.
In its advertiser statement, Boxed Water is Better stated that it 'will follow NAD's recommendations' and 'thanks NAD for its careful analysis.'
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
CONTACT: Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Upturn
15 hours ago
- Business Upturn
Lupin gets U.S. FDA tentative approval for Generic Oxcarbazepine ER Tablets
Lupin Limited has announced that it has received tentative approval from the United States Food and Drug Administration (USFDA) for its Abbreviated New Drug Application (ANDA) for Oxcarbazepine Extended-Release (ER) Tablets in 150 mg, 300 mg, and 600 mg strengths. These tablets are the generic equivalent of Oxtellar XR® ER Tablets by Supernus Pharmaceuticals and are indicated for the treatment of partial-onset seizures in patients aged 6 years and above. Lupin's version of the drug will be manufactured at its Nagpur facility in India. According to IQVIA MAT April 2025 data, Oxcarbazepine ER Tablets (RLD Oxtellar XR®) recorded estimated annual sales of USD 206 million in the United States, underscoring the potential market opportunity for Lupin. Headquartered in Mumbai, Lupin is a leading global pharmaceutical company with a strong footprint in the U.S. and India. The company focuses on a broad range of therapy areas including central nervous system disorders, respiratory, cardiovascular, anti-infective, and women's health. It operates 15 manufacturing sites and 7 research centers globally, supported by over 23,000 employees. Lupin continues to expand its U.S. portfolio of complex generics and remains committed to delivering high-quality, affordable medicines that improve health outcomes for patients around the world. Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
Yahoo
a day ago
- Yahoo
Earn up to 110,000 bonus miles with a new Delta SkyMiles credit card
American Express and Delta are out with all-new welcome bonus offers across three personal credit cards within the Delta SkyMiles suite: Delta SkyMiles® Gold American Express Card: Earn 80,000 bonus miles after spending $3,000 on eligible purchases in your first six months of card membership. Delta SkyMiles® Platinum American Express Card: Earn 90,000 bonus miles after spending $4,000 on eligible purchases in your first six months of card membership. Delta SkyMiles® Reserve American Express Card: Earn 100,000 bonus miles after spending $6,000 on eligible purchases in your first six months of card membership. There are also new offers on Delta business cards: Delta SkyMiles® Gold Business American Express Card: Earn 90,000 bonus miles after spending $6,000 on eligible purchases in your first six months of card membership. Delta SkyMiles® Platinum Business American Express Card: Earn 100,000 bonus miles after spending $8,000 on eligible purchases in your first six months of card membership. Delta SkyMiles® Reserve Business American Express Card: Earn 110,000 bonus miles after spending $12,000 on eligible purchases in your first six months of card membership. With over 290 destinations across six continents and more than 200 million customers served in 2024, Delta is one of the most well-known airlines worldwide. And you could reduce much of the upfront cost of flying to one of Delta's global destinations if you're able to take advantage of these generous sign-up bonuses. It depends on how you redeem the miles, but we value Delta SkyMiles at an average of 1.18 cents each. That means 100,000 miles equals about $1,180. However, as with many airline credit cards, the exact value of your miles depends on how you use them. Since Delta uses dynamic pricing, you can see different values with each redemption. You can find plenty of value with 100,000 (give or take, depending on the welcome offer) Delta SkyMiles. This is especially true when accounting for the TakeOff 15 benefit, which provides an automatic 15% discount on eligible award flights for Delta SkyMiles cardholders. Let's take a look at some possible redemptions. You can fly from Los Angeles (LAX) to Auckland (AKL) for 38,200 miles. The cash price for the same flight is $1,341, giving you a redemption value of about 3.5 cents per mile ($1,341 / 38,200 = 0.035104). You'll still have plenty of miles left to figure out your return flight, which could mean including a stop in Australia after visiting Hobbiton (and while you're in the area). This flight from Salt Lake City (SLC) to Mexico City (MEX) will only set you back 26,300 miles. The redemption value for this flight is about 1.5 cents per mile, which is better than our average valuation. And with miles to spare, you can bring some friends or work on covering the return leg home. You don't have to get fancy with your redemptions; a short flight will do just fine if it saves you money, especially if it's a route you frequently take. Consider this example: A flight between Atlanta (ATL) and Miami (MIA) that costs 8,300 miles or $117. With 100,000 miles, you could take this flight 12 times, giving you plenty of opportunities for vacations or visiting friends and family. This particular flight has a redemption value of about 1.4 cents per mile. See which flavor — Gold, Platinum, or Reserve — of Delta SkyMiles card is the best fit for you. Consider which Delta SkyMiles business card is right for you if you run a small best Delta SkyMiles credit card for you depends on your goals and spending habits. If you only fly occasionally, maybe a few times per year, we recommend the Delta SkyMiles Gold Amex Card. This card has the lowest annual fee but still provides one of the best benefits: a free checked bag. With only a few roundtrip flights, you can offset the annual fee in saved baggage charges. If you travel a lot, a card like the Delta SkyMiles Platinum Amex Card or Delta SkyMiles Reserve Amex Card may make more sense. These cards have higher annual fees, but they also provide more benefits. For example, the Delta Reserve Amex Card offers Delta Sky Club Access (at least 15 visits each Medallion year), which could come in handy the more you find yourself in airports. Business owners can apply for the personal or business versions of the Delta SkyMiles credit cards. The business credit cards are largely the same as their personal variants, but their welcome offers require increased spending, so keep that in mind when making your decision. All the Delta SkyMiles credit cards associated with these new welcome offers have annual fees. If you want to avoid an annual fee at all costs, consider no-annual-fee credit Disclosure: The information in this article has not been reviewed or approved by any advertiser. All opinions belong solely to the Yahoo Finance and are not those of any other entity. The details on financial products, including card rates and fees, are accurate as of the publish date. All products or services are presented without warranty. Check the bank's website for the most current information. This site doesn't include all currently available offers. Credit score alone does not guarantee or imply approval for any financial product.
Yahoo
a day ago
- Yahoo
Florida Condo Owners Given Unique Opportunity To ‘Swap' Their Unit for House Down Payment Amid State's ‘Condo Crisis'
Florida condo owners are battling a wave of housing issues, including rising HOA fees and skyrocketing insurance costs, with little to no relief from government officials. But Phil Thompson, owner of a luxury custom homebuilder and home-renovation company, is hoping to quell the concerns of millions of condo owners in the Sunshine State with an innovative housing solution. In a swap that seems too good to be true, Thompson is offering to take condos out of the hands of frustrated Floridians and use their value as a down payment for a home under his own company, Coral Reef General Contracting in Fort Pierce. 'As far as the rules of condos, we're entertaining every offer from sellers,' Thompson tells Despite a general shift toward single-family homes in Florida, real estate agents still have a vested interest in condos, which serve a clientele who prefer their convenience, lower maintenance, or specific lifestyles. The median list price of Florida homes in May was $439,999, and condo ownership has become less affordable, particularly for those on fixed incomes in Florida, and many are looking for a way out. In what Thompson claims is a first-of-its-kind 'condo-swap' in Florida, he says he's not worried if a condo appears battered, broken, or run down. With prior experience working with New York City's high-rises, he assures Florida owners that the sky's the limit when it comes to taking in a less-than-perfect condo. 'We'll take a look from the best to the worst conditions,' says Thompson. 'We're not adverse to taking condominiums that have structural problems. I'm not concerned with that because of my structural experience from Manhattan.' Thompson sympathizes with condo owners in Florida who are scrambling to sell their property and saw an opportunity to aid those looking to level up their housing situation. 'So we're not worried about any of these problems,' he adds. 'They're all fixable. Our main concern is to get our buyers here and take the burden off our buyers' backs and make it a nice, transparent, smooth transaction for them.' Coral Reef is offering housing options on South Hutchinson Island that range from $1,500,000 to $3,000,000—depending on the property's proximity to the coastline and other amenities. Thompson says the incentive to ditch an old condo has drummed up enough marketing by itself. Despite a small loss here and there, Thompson is satisfied with the program and its impact. 'On a case-by-case basis, I may lose a few dollars on the condo, but the fact is that we bring our buyer from a negative situation into a positive situation. And it's all about word of mouth—that's how you grow, and that's how you make it in this business,' he adds. In April, both chambers of the Florida Legislature voted unanimously to pass House Bill 913, addressing endless complaints over the rising fees for condominium owners, despite pushback from Gov. Ron DeSantis. Essentially, the bill would aid condominium associations in setting up credit lines and investing funds that would contribute to necessary building repairs instead of immediately looking to owners for the money. 'You had people that were going to be forced out of their condos potentially because of legislation that had come down the pipe,' DeSantis said during a May 20 appearance in Tampa, referencing recent safety laws, as reported by NBC Miami. Condo reform laws continue after a devastating collapse of the Champlain Towers South condo in Surfside in 2021, which killed 98 people. After the incident, there was a massive effort to improve safety conditions regarding condos over 30 years of age and three stories tall. The new safety laws called for 'milestone' inspections and sought to invest in reserve funds for repairs and maintenance. Lawmakers such as state Rep. Vicki Lopez (R-Miami) have backed the bill, claiming it balances the need for structural safety with financial flexibility, particularly in the context of the rising costs of repairs and insurance for Florida condos, as reported by the Florida Phoenix. 'This incredible bill addressing the condominium crisis we have all heard about for the last year gives a lot of financial relief,' Lopez says. The bill also introduces electronic voting, making it easier for condo owners to participate in decisions, which could be DeSantis' main point of objection. Despite some reservations, Florida lawmakers are confident that the governor will sign the bill, as he's spoken about the condo issue on several occasions in the past couple of months. 'We have this condo issue, that legislation that caused these crushing assessments,' DeSantis said during a press conference in Fruitland Park. 'We know people need relief from that. We've got to do it. The Senate's got a great product that can do it.' HB 913 has been sent to the governor's desk for his signature. Once signed, the bill goes into effect on July 1. 'Captain America' Star Chris Evans Puts L.A. Home on the Market for $7 Million as He Quits California To Move Back to East Coast Inside NBC 'Nightly News' Host Lester Holt's Property Portfolio as He Steps Down After a Decade Billy Joel Relists 14-Acre Main Portion of His Long Island Estate for $29.9 Million
