Samantha Ruth Prabhu redefines luxury with Casagrand Belair
HighlightsCasagrand has partnered with pan-Indian actor Samantha Ruth Prabhu to promote the ultra-luxury development, Casagrand Belair, located in Hyderabad. The marketing campaign, themed "The Space You Deserve. The Luxury You Desire," features a captivating television commercial where Samantha Ruth Prabhu showcases the exceptional features of Casagrand Belair. Diptakirti Chaudhuri, the Chief Marketing Officer of Casagrand, emphasizes that the campaign aims to provide an immersive experience that reflects the luxury and sophistication of the project.
Casagrand, one of the real estate developers of South India, has roped in pan-Indian actor
Samantha Ruth Prabhu
to endorse
Casagrand Belair
, an
ultra-luxury development
in the heart of
Hyderabad
.
In line with this partnership, the company has unveiled a vibrant 360-degree marketing campaign that promises to captivate and engage audiences across diverse platforms.
This strategic move aligns Casagrand with a personality who represents elegance, aspiration and exclusivity, reinforcing the brand's position at the forefront of
high-end real estate
, while offering a glimpse into the unparalleled luxury that defines Casagrand Belair.
The campaign is brought to life through a mesmerizing new TVC themed 'The Space You Deserve. The Luxury You Desire,' featuring actor Samantha. In this striking narrative, she breaks the fourth wall, stepping beyond the confines of space to unveil the unparalleled grandeur and opulence of Casagrand Belair. With every frame, she leads the audience on an immersive exploration, highlighting the project's exceptional features from
private gardens
and personal elevators to lavish home theatres, each detail showcasing the
bespoke luxury
at the core of the community, leaving a memorable imprint of exclusivity and elegance that embodies the essence of Casagrand Belair.
Diptakirti Chaudhuri, chief marketing officer, Casagrand, said, 'This campaign is designed to transcend traditional marketing, offering an immersive experience that reflects the luxury and sophistication of the project. With her captivating presence, we are confident that Samantha will connect with our audience on a deeper level, making Casagrand Belair not just a place to live, but a statement of the life you've always aspired to.'
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