From The Hindu, May 30, 1975: Newspapers hold their own against TV and radio
New Delhi, May 29: The saturation point for the press, radio and television appears to have been reached at 14 European States as well as in Australia, Canada, Cuba, Japan, New Zealand, the U.S. and the USSR, according to a unique survey of the mass media in 200 countries by the UNESCO.
The survey shows that despite retreats in some traditionally strong newspaper reading countries, statistically the press across the world is about holding its own. For example France and the United Kingdom may now have fewer newspapers and smaller circulations than ten years ago but Europe still has more dailies, non-dailies and periodicals than any other region of the world.
The British, once the world's champion newspaper readers, have yielded the title to the Japanese and Swedes, who buy more than one newspaper for every two persons, the survey reveals. Africa still has nine countries without a daily and circulations are low, but the signs are that the press will develop there as it has done in other parts of the world. Asia has 20 countries having only one copy of a newspaper for every 50 persons, but Japan heads the circulation table and China with 1,908 newspapers tops the list for the number of newspaper titles.
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