ABC grows international audience

Australia Broadcast Center

2 days ago

The reach of ABC content offshore has risen strongly in the first three months of 2025 with more than 11 million people outside Australia engaging and consuming ABC content across TV, radio, digital and social media.
Engagement across ABC International social sites jumped 111 per cent, led by ABC Pacific on Facebook, with around 570,000 people engaging with ABC International social content each month.
Pageviews for ABC International websites are up almost 50 per cent and total followers of ABC International accounts increased by about 3 per cent to 6.3 million.
ABC Radio Australia podcast downloads are also up in all countries except the US in quarter one of 2025 compared to last year.
According to the most recent available sources, ABC Australia TV attracts more than 10.5 million monthly viewers and ABC Radio Australia reaches more than 360,000 listeners.
The ABC Pacific Facebook page and Instagram accounts were particularly strong performers, with the key indicators of posts, impressions, video views and engagements increasing compared to the same quarter last year.
ABC International Head Claire M Gorman said: 'We're thrilled by the latest audience results across our digital platforms and linear broadcast networks.
'The ABC's strong international audience growth demonstrates the impact of additional Government funding under the Indo-Pacific Broadcasting Strategy in developing improved distribution networks and producing high-quality, bespoke content that reflects the diversity of stories across the region.'
Media contact Nikki Tugwell, ABC Communications
[e-mail]