Just So You Know, Reviewers Over 40 Are Simply Smitten With These 28 Beauty Products

Buzz Feed

19-03-2025

1. A lightly tinted nail concealer for help hiding any yellowing or stains you've got on your nails.
Londontown is a small biz making products that'll help keep your nails healthy and beautiful.
Promising review: "For the first time in 62 years, my nails look nice without a gel manicure or artificial nails!! I am so impressed with this product!! It truly is far superior to other nail polishes! I have given it as a gift to my three daughters, my 82-year-old mom, and my very best friends! They all have been so thrilled with it!!" — Gregory A. Robbins
Get it from Amazon for $15+ (available in five shades).
Check out our Londontown Illuminating Nail Concealer review for more deets!
2. A rejuvenating eye cream because its all-natural and vegan ingredients absorb quickly into the skin to start the process of brightening and lifting your under-eye area. Perpetual late nights got nothing on this cream!
www.amazon.com, www.amazon.com
LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.
Promising review:"I'm 56-years-old and I cannot tell you how many different eye cream products I have bought over the years. This eye cream is absolutely amazing. I love how it plumps up the skin around my eyes. It does not feel greasy and it absorbs very nicely. It has a very light, fragrant scent. It does not cause my eyes to sting and water. One of the nicest things about it is that I can use it under my makeup and I don't notice the makeup settling into the fine lines around my eyes. I've also purchased the LilyAna Face Cream, which I am equally as happy with." — Karen
Get it from Amazon for $14.99+ (available in three sizes).
3. A reparative K-beauty snail mucin essence with a hydrating and hypoallergenic formula that can help remove dark spots and fine lines.
www.amazon.com, www.amazon.com
Promising review:"Like so many, I heard about this product on TikTok. I had oily skin my whole life. When I turned 46, the pendulum swung in the other direction and now my face is so dry sometimes you can visibly see the dead skin flaking off. I tried so many moisturizers and scrubs to remove dead skin. My PCP said it was stress, I went to a dermatologist who said it was an allergic reaction some kind of contact dermatitis and gave me a prescription for Fluticasone. Nothing helped. I heard about snail mucin and figured it couldn't hurt to try it. I've been using it a few months now and it's made a big difference in my skin. I do two pumps into my palm and apply it to damp skin and just pat it on. Any extra I rub on my hands, front and back. It makes my skin so soft and moisturized. Added bonus, my hands are now so soft! My husband commented on them the other day. Also it's not causing breakouts. I've been telling friends about snail mucin and will definitely purchase again." — Beth Wood
Get it from Amazon for $18.44.
4. A pore-control Anua heartleaf extract cleansing oil for gently and effectively ridding your face of dirt, makeup, sebum, and blackheads. This hypoallergenic K-beauty formula has soothing ingredients that won't cause clogged pores. You can even add it to your double cleansing routine!
www.amazon.com, www.amazon.com
Promising review: "I purchased this after seeing it on TikTok. I had never used a cleansing oil before, but I heard great things about it. I am 45 and have dry skin. I get the occasional pimple if I use oily moisturizers, so I was looking for something to put moisture back into my skin. The oil has a very light clean scent and feels great on the skin. Although it's light when washed off, it leaves my skin feeling smooth, clean, and hydrated. I have not had issues with it clogging my pores, and I've been using it for about three months daily. I'm new to K-beauty, but if this is any indication of quality, I'm hooked. I will definitely be buying this again and making it a permanent part of my skincare routine." — Susan
Get it from Amazon for $17.69.
5. A liquid matte Maybelline lipstick because nothing really beats a bold, highly pigmented red lip that lasts for up to 16 hours. Nothing.
Promising review:"This is the best lip color I've ever bought!! Love the matte look!! It stays on no matter what!!! I received my first one on July 16th and have purchased two more colors since then!! I'm 54-years-old and have been through so many lipsticks, but this is the last one I will ever buy!! You can add a little clear gloss over it for a different look, and it won't smudge!! Love it!!! 💋💄👄" — leslie j falls4242
Get it from Amazon for $5.34+ (available in 44 colors).
6. Or a tinted E.l.f lip balm since it's infused with vitamin E so your lips will feel hydrated and nourished and look oh-so kissable. 💋
www.amazon.com, www.amazon.com
Promising review:" Love the shade and hours of moisture it adds! I am 50, with a warm skin tone (light in winter) and dark hair. It arrived today and I'm already in love! The subtle wine shade is exactly what I wanted! I've tried so many lip products that promise to add moisture and not fade into the fine lines on my lips, but this is truly a game changer! I've already placed my order for more shades!" — Charlene Day
Get it from Amazon for $7+ (available in eight shades).
7. A vegan and cruelty-free skin-tightening Sol de Janeiro body cream made with coconut and açai oil. Its caffeine-rich formula stimulates circulation for smoother-looking skin.
www.amazon.com
Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that's something you're looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review:"I am surprised when a product really does what it says, and this cream tightened skin as promised and somehow smoothed out some light cellulite on my legs. I keep looking at the backs of my hands, being surprised at how smooth and tight the skin looks and feels. At 48, I don't have much in the way of wrinkles or loose skin, but I can see a difference on the backs of my hands at times, even with all the kind treatment over the years. This cream zapped that in one treatment!" — Kindle Customer
Get it from Amazon for $48 (also available in a mini size).
8. A Color Wow anti-frizz spray that'll combat humidity by repelling moisture. Just blow-dry to activate!
www.amazon.com, www.amazon.com
This is the OG formula recommended for straight, wavy, or curly hair that gets frizzy. There's also the Extra Strength Dream Coat recommended for extremely dry, dehydrated, or extremely curly/coily hair; and the Dream Coat for Curly Hair recommended for wavy or curly hair as it'll leave you with bouncy, crunch-free curls.
For best results, Color Wow recommends using this after every 3–4 shampoos!
Promising review:"Unreal how manageable my hair is! I'm 50-years-old and thought it might be time to cut my long hair and just go short from now on. I tried WOW, and wow...it's amazing! I've received more compliments since I started using it. Don't drench your whole head with it, just make sure you comb through after spraying to get it evenly on your hair. Use just a bit, comb through, and blow it dry! I use it once or twice a week because it lasts so long." — Amy
Get it from Amazon for $25.20.
9. A creamy NYX lip liner for definition that'll make passersby stop and question why they don't own the same liner. This glides on easily and resists bleeding so you'll have kissable-looking lips all day long.
www.amazon.com, www.amazon.com
Promising review: "Love this lipliner. I have fair skin and the shade Peakaboo Neutral is perfect. I am 66-years-old and need help shaping my lips to look even and fuller. It glides on smoothly." — Corinne Barnes
Get it from Amazon for $4.96 (available in nine shades).
10. A plumping and non-sticky Tatcha jelly lip mask scrub made with squalane to help hydrate and prevent moisture loss as well as restore skin's suppleness.
Promising review: "This product turned my older, dry lips into younger-looking, plumper lips that are no longer dry. My lip lines are less pronounced, too, which makes it a bit easier to wear lipstick. I never used to focus on lip care, but now in my 60s, I have decided my lips need attention. A simple routine of exfoliating twice/week and moisturizing with this twice daily significantly changed my lips. My lips were less dry the first day I used it. At 14 days my upper lip was fuller and more noticeable. At 1 month my lips were fuller, pinker and not dry at all. I continue with this now every night at bedtime. This is one of the single best purchases I have ever made in beauty products!" — Suzanne
Get it from Amazon for $29.
11. A clear Nyx eyebrow gel so you can get the perfect arch. And don't worry, this cruelty-free formula isn't sticky. Use this after defining your brow shape with a pencil OR don't use a pencil at all!
www.amazon.com, www.amazon.com
Promising review:"I am 65 and my eyebrows are becoming sparse. Besides the challenge of finding an acceptable brow color in silver/gray, I have discovered that my eyebrows have become rather wild. I was hoping this product would keep them in place. It did. It's colorless so there was no problem there. The product works. That's all I hope for. Good choice." — MarloJones
Get it from Amazon for $6.97.
12. A revitalizing hair protein treatment for conditioning and repairing dry, damaged, and over-processed hair. TBH I'm already obsessed with your hair evolution!
www.amazon.com, www.amazon.com
Promising review:"This product has a light but really lovely scent. I absolutely love it! My almost-waist-length hair was seriously damaged by my last hairstylist. I've tried everything to make my hair shinier and more manageable, with less frizz. I've been through countless deep conditioning treatments with little results...until I found this! As a point of reference, I'm in my early 50s, so I have far from 'virgin' hair. If mine looks this great, that says a lot! My only wish? That it came in a bigger tube/bottle!" — C. Fordham
Get it from Amazon for $7.63.
13. A long-lasting Milani 3-in-1 setting spray because it can also be used as a primer and corrector. Imperfections? Gone. Makeup? Locked in. Smudges? Not here. Plus, it's vegan and cruelty-free.
www.amazon.com, www.amazon.com
Promising review:"I'm in my 40s, and I don't understand how no one ever told me about setting spray. This has changed my life. I know, dramatic, but it's true. I go to music festivals during the summer and it gets HOT in the daytime. Makeup tends to melt. And if I stay up all night partying, my makeup usually looks old during sunrise. This setting spray has my makeup look 100% FRESH 16 hours after I put it on. It makes my skin look dewy and freshly washed. Makeup looks freshly put on too. I'm in AWE! I can't wait to use this in humid weather when I travel. BEST thing EVER." — ModernWifey
Get it from Amazon for $9.97.
14. Or a lightweight E.l.f. setting powder so you don't have to worry about your makeup fading or melting away. This sheer, skin-perfecting formula is designed to blend easily and effortlessly, giving you a soft-focus finish. Fine lines and imperfections? Not here!
www.amazon.com, www.amazon.com
Promising review:"I LOVE, LOVE, LOVE this product! I use it in the morning and my face looks great all day. I love the bit of shimmer it adds, which makes my skin look flawless. I am in my 60s and people guess I'm in my 40s. This powder is amazing!" — E. Pugh
Get it from Amazon for $6.
15. A cute lil' octopus-shaped blackhead remover to gently scrub away excess sebum and exfoliate your pores. It'll help remove blackheads, whiteheads, and whatever else is trapped in your clogged pores.
www.amazon.com, www.amazon.com
16. A pair of teeth-whitening pens for a sparkling smile that won't break the bank. Simply brush the gel onto your teeth to start the process of removing years worth of stains!
www.amazon.com
Promising review:"I've had stained teeth from drinking coffee for over 50 years. I tried brushing after having my daily coffee and even used professional solution in a tray but nothing worked. I used the AsaVea pen twice the first day and saw immediate results. After a week of using the pen as directed twice a day, I'm proud to smile!" — Amazon Customer
Get a two-pack from Amazon for $12.77.
17. A dermatologist-recommended Elta MD tinted sunscreen that earns its splurge-worthy title by being water-resistant and oil free as well as calming to sensitive skin. It'll even offer a matte finish. I'm sorry, but...foundation, who? Never heard of her.
www.amazon.com, www.amazon.com
Promising reviews: "I stopped wearing foundation years ago and switched to tinted and non-tinted sunscreen. This is definitely the best tinted sunscreen I've tried yet. I'm 47-years-old and my skin is dry and has acne. I'm light-skinned. I live in San Diego this definitely protects me from the sun. I also used to get freckles but this is just amazing sunscreen. No pilling, stays all day." — Jenn
"Finally a sunscreen that doesn't make my face itch all day! Sure wish they would bring the price down. Love how it blends in and is soft and moisturizing. I'm 59 and this goes on smooth and doesn't ball up under my makeup." — Melony Phillips Ralph
Get it from Amazon for $46.
18. Paula's Choice BHA liquid exfoliant if you've got oily or combo skin, or are sensitive to scents but want to gently unclog your pores, as well as exfoliate and brighten your skin. This unscented leave-on formula is gentle enough for daily use, though you may need to work up to that.
www.amazon.com, www.amazon.com
Promising reviews:"I don't wear foundation anymore because my skin looks that GOOD! I'm in my 40s and regularly get complimented on my skin." — Fi
"I grew up with older sisters who took great care of their facial skin. I started using this as a nighttime ritual. Wow!!!! My skin health dramatically improved with a noticeable glow tone and youthful appearance. I'm 71 and people think I'm in my 50s. It seems my fine lines and wrinkles are disappearing. Reverse cellular aging rejuvenation. I love this product!" — Coach Nick
Get it from Amazon for $14+ (available in two sizes).
19. A pore-shrinking primer formulated with collagen to help lift and smooth skin. This hydrating primer will also help prevent moisture loss by strengthening your skin's moisture barrier.
www.amazon.com, www.amazon.com
Promising review:"I won! This primer not only has a pleasant, light, and delicate smell, but it actually works very well too. I have a really oily T-zone and and really dry aging skin everywhere else. Somehow this primer seemed to do whatever my skin needed to keep the makeup in place. I live in a very humid, sub-tropical climate so finding a primer that holds up in nearly 100% humidity is amazing! I had two events to attend two nights in a row and they both lasted too long...hours! My makeup looked as good at the end of the night as it looked when I first put it on and set it that morning. It also made my skin feel so soft. I've been wearing it most of the time without adding any makeup and it really improves the look of my 64-year-old skin. Try it. I think you'll be as pleasantly surprised as I have been." — DammitJan
Get it from Amazon for $11.75.
20. A Maybelline eyebrow pencil — easily fill in your brows with the pencil end and blend with the spoolie brush end. Perfect and natural-looking brows are a flick of the wrist away!
Amazon
The tool comes with two ends: one a small eyebrow brush and the other a specially edged eyebrow pencil.
Promising review:"I've significantly reduced how much/what types of makeup I've been using. Instead, I focus on a great skincare routine, which has dramatically improved my skin (I'm 42, and this is HUGE for me). Prior to buying this, I didn't use anything on my brows, because, besides a couple barely noticeable spots where they were thinner, they're pretty OK. I bought this, just to try, because the price was great. This pencil is very forgiving. If you put on too much you can easily blend it in with the spoolie on the other end. You can also wipe any off with your finger or a cotton swab if you get it on the skin above or below your brow. I do like the look of my eyes when I use the pencil to define my brows. I think my eyes look more striking and awake. I'll continue to use this product, and I would buy it again. The first day I got this, I tried it at night, forgot I had it on, and went to sleep with it, and when I woke up, it was still intact. So I can say it's long wearing and didn't smudge at all!" — ALP
Get it from Amazon for $8.03+ (available in four shades and also in a two pack).
21. An RoC retinol night cream for help reducing the appearance of wrinkles and fine lines while also lifting and smoothing skin. Got dull and dry skin? Well, this might just be the answer to your prayers!
www.amazon.com
Promising review:"I have been using this for a few years now and am happy with the results. With long-term daily use along with the RoC Deep Wrinkle Daily Moisturizer, I think anyone should be able to see results. It does not make every line/wrinkle on your face disappear 100%, but it will make them significantly less intense along with lightening any dark spots. I do not find it greasy and it absorbs quickly enough that I can lay my head on the pillow shortly after applying and not worry about it rubbing off on the linens. My skin feels smoother and tighter, and lines have significantly diminished in appearance. As with all skincare products, some things work better for some people than others. Considering I am over 50 years old and the only thing that will completely stop the aging process is plastic surgery, which I'm not going to partake in, I am pleased with the results I get with my RoC." — Susan E.
Get it from Amazon for $19.84.
22. A K-beauty rice extract toner because it creates a protective barrier over your skin that'll help prevent water loss, eliminate dead skin cells, and provide moisture. It'll even help balance and refine skin texture. If you're dealing with flaky, dull, or rough skin, try adding this toner to your skincare routine!
www.amazon.com
Promising review:"Like many others, I have been looking for the perfect regimen to get that healthy, glass skin. I'm 46-years-old and did not take care of my skin properly during my younger years. I have finally found what works for me. This rice toner is absolutely amazing and my skin is thriving!" Courtney Mishler
23. A fast-absorbing, plant-based Eight Saints face oil made with marula oil, which is high in antioxidants, and jojoba oil, which is great for hydration. You can expect to soothe and smooth skin in one fell swoop!
www.amazon.com
Eight Saints is a woman-owned small biz using only eight plant-based ingredients in their skincare products.
Promising review:"I have tried several different overnight creams. They just seemed to lay on top of my skin. This face oil is the first product I've used that actually seems to be really absorbed by my skin! When I first applied it, I thought it was very greasy. However, I woke up to very soft and hydrated skin in the morning! I'm in my early 50s and am always on the lookout for a natural product that works, and this one certainly does! Not to mention it doesn't carry the high price tag of a lot of other overnight creams on the market." — Kelly T19
Get it from Amazon for $39.
24. A waterproof crème to powder eyeshadow stick that'll glide on smoothly and make your eyes POP! It's even made with vitamins C and E to help hydrate and protect skin. Because there are matte, shimmer, and metallic options, you'll likely find yourself buying more than one. And who could blame ya!
www.amazon.com, www.amazon.com
Promising review: "I'm 52 with crepey eyelids and they itch and water if a smidge of eye product gets in them. Powder shadow is a complete no-go! Just bought two of these and I am so happy! After years of not wearing shadow, I am back in the game! It goes on creamy exactly where you put it. The smudger works beautifully and it stayed put all day with no creasing, no watery or itchiness. Didn't use any primer, just on clean, moisturized skin Thank you! I will definitely be getting more colors!" — Tania Nicholson
Get it from Amazon for $18+ (available in LOTS of shades).
25. A cult-fave Dermalogica facial scrub powder formulated with salicylic acid and papaya enzymes for helping remove dead skin cells and evening skin tone while calming your skin. It's gentle enough for daily use!
www.amazon.com, www.amazon.com
Promising review: "I'm in my 50s and have pretty sensitive skin. Like most women my age, I need to exfoliate (lightly) fairly often, but most products I have tried are too harsh and cause more problems than they solve! So when my esthetician recommended this, I decided to give it a try. So far, I have loved this and it has not caused me any dryness or irritation. I use it on my forehead area daily, and on the rest of my face and neck at least three times a week. It's lightweight enough to leave my skin feeling smooth without the irritation or without feeling like I am using industrial sandpaper on my face! I start out by using my cleanser, and without rinsing, I just add this right on top of the cleanser! Works great!" — Suzie Q
Get it from Amazon for $19+ (available in two sizes).
26. A L'Oreal Paris's root cover-up spray that won't smudge or leave behind a sticky residue. No grays in less than 10 minutes? Yes, please!
But don't feel pressure to hide your grays!
Promising review: "Lightweight and great coverage on gray/white roots. I bought dark blonde, and it's more of a light brown, but it works well with my highlight/low lights. I'm horrible about getting my hair done every two months. I usually go 4–5 months between colorings to save time and money. I'm 49 and have about two inches of gray growth on each side of my part, so it's actually four inches of gray roots on the top of my head. As long as you don't spray too close, then it doesn't get heavy or sticky. I highly recommend this product." — Michelle D.
Get it from Amazon for $10.97+ (available in 12 shades and also in a two-pack).
27. A set of satin pillowcases so you can protect your hair (and skin) from the abrasiveness of cotton pillowcases. Its luxurious silkiness will also make you feel like the royalty you are. 👑
Amazon
Promising review:"My mom started me with satin cases as a teenager. I'm 77 and have no wrinkles except when I smile. It doesn't tug your face and it's also good for maintaining your hair style. I bought some for my 8-year-old niece because her hair is so tangled in the mornings!" — Margie Todd
Get a set of two from Amazon for $7.99+ (available in five sizes and 39 colors).
28. A blendable powder blush that'll give you a natural-looking glow! This hypoallergenic blush will help you highlight, define, and contour.
www.amazon.com
Promising review:"Beautiful little blush with a glowy, believable finish (but not glittery). Very nice on my super fair, sensitive, 48-year-old skin. Couldn't smell the scent, and it didn't bother my skin. Lasts all day and blends well. Will definitely buy again." — hidetherum
Get it from Amazon for $11.36+ (available in two shades).