Bar-cee's closes, Duckees settles in Bucc-ee's trademark infringement lawsuits
Two Ozarks businesses are making changes in response to trademark infringement lawsuits filed by Texas-based travel center chain Buc-ee's.
The first federal lawsuit was filed against Duckees Full Service Drive-Thru in Kimberling City on November 15, 2024.
Buc-ee's sues Missouri liquor store Duckees over trademark infringement
According to court documents, the lawsuit accuses Duckees of violating a Buc-ee's trademark by using a logo that closely mimics its cartoon beaver logo. It claims that Duckees logo uses 'the most important aspects' behind a Buc-ee's logo, specifically a smiling cartoon animal within a yellow-colored circle.
Then in March 2025, Buc-ee's sued Barc-ee's, a travel stop in Marshfield offering a dog rest area, activities for kids, as well as coffee and drinks.
In the lawsuit, Buc-ee's points to the Barc-ee's logo as mimicking their logo.
'For example, the Barc-ee's Logo copies Buc-ee's Logo's use of a friendly smiling cartoon animal oriented within a circle with a yellow background encompassed by a black circle. As other examples, the Barc-ee's Logo also copies the Buc-ee's logo with the use of a hat placed on a brown animal with a red tongue and black nose. And in many uses, the Barc-ee's logo includes the use of the similar Barc-ee's mark, even with the use of curving word-style, near the logo image, as Buc-ee's does in many cases when using the Buc-ee's Word Trademark and the Buc-ee's Logo together.'
Lawsuit filed on March 19 in U.S. District court for the Western District of Missouri Southern Division
The complaint for damages included two trademark infringements, two trademark dilutions, unfair competition and false designation of origin.
The owner of Barc-ee's, John Lopez, responded to Ozarks First's request for response with a statement that says, in part:
Buc-ee's suing Marshfield business Barc-ee's for trademark infringement
'My legal team believes we are not legally infringing on any trademarks. The remarks from a legal team that specializes in trademarks also believe that I could win if it went to trial, but it may not be worth the fight. Beavers are cunning creatures. Very rare does a small dog go into a fight with a big beaver and come out on top.'
John Lopez, owner of Barc-ee's
The latest court documents filed in the Duckees lawsuit appear to point to a settlement being reached.
On April 17, 2025, the court said it had been notified of a settlement in the case. It states that the court is directing the plaintiff to file a notice of dismissal by October 15, 2025.
The document also says if the settlement is not perfected by the October 15 deadline, the plaintiff must file a status report that includes an anticipated timeline.
As of the publishing of this article, Duckees was still using its logo on merchandise and in social media posts.
Nearly one month since the lawsuit was filed, Barc-ee's announced on social media it had made the decision to close.
However, it seems a new venture, with a new name, is being created.
While the business has since taken down its original logo and replaced it with a new photo of a smiling, the owner says the women behind the business are 'turning lemons into lemonade.'
The post says a new business named 'The Bean & Bubble Babes' will be opening in the next 90 days at the same location as Barc-ees.
Barc-ee's described the new venture as 'a bold new pop-up and event-based venture serving up bubble tea, coffee, lemonade, specialty drinks, and sweet treats.'
The business also teased ahead to a brand new name, new look, and another location in the future.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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