Luxe British jeweller Jessica McCormack opens Madison Avenue store
By
Nigel TAYLOR
In response to an ever-growing American clientele, London-based diamond jeweller Jessica McCormack has opened a standalone store on Madison Avenue, New York, adding to its statement flagship stores in London's Mayfair and Sloane Street, Knightsbridge.
Set across 3,200 sq ft over two floors of the historic Beaux-Arts building, the boutique showcases the full range of McCormack's pieces, from everyday diamond Gypset drops to the new 'Exceptional Stones' collection featuring pieces like a 20ct Oval cut diamond pendant set into her signature Torque Necklace.
Working closely with restoration architects Johnston Cave and the city's Society of Guilders to conserve the original features of the building, McCormack "has reinterpreted the interior to reflect the company's distinctive look… a beautifully eclectic mix of antique and contemporary furniture, bespoke, blue-velvet lined vitrines, upholstered elements in custom fabrics, and a multi-disciplinary art collection'.
The boutique will be supported by a dedicated local workshop and, in addition, seasoned Jessica McCormack staff from the UK have been training local artisans in the brand's antique-inspired techniques for the last year.
The brand's founder and creative director added: 'We have seen such enthusiasm and interest from our US clients, so it feels great to finally have a space for them to visit us, closer to home. I have always loved Manhattan and to be opening on one of its most iconic shopping streets is the perfect opportunity to reach more people, while welcoming old and new clients.'
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