"GOOD to be GOAT": Travis and Jason Kelce now own a football team thanks to Garage Beer

Time of India

2 days ago

Kelce brothers' Garage Beer now owns the St. Joseph Goats (Getty Images)
NFL superstars Jason and
Travis Kelce
have never been ones to stay confined to a single spotlight. From dominating on the gridiron to building one of the most popular sports podcasts in the world—New Heights—the Kelce brothers have continued to prove that their ambitions reach far beyond football.
Now, they're charging full speed into another arena, quite literally.
Travis and
Jason Kelce
's
Garage Beer
just bought a football team
In a bold and somewhat unexpected move, Jason and Travis Kelce—through their Ohio-based beverage company, Garage Beer—have officially acquired a stake in the St. Joseph Goats, a professional indoor football team competing in The Arena League. While the Kelces own just 1% of the team, their influence is already set to be a game-changer.
Garage Beer, co-owned by the brothers since June 2024, announced the news in a statement filled with both enthusiasm and their signature humor: 'Garage Beer – the crisp, uncomplicated lager co-owned by Jason and Travis Kelce – is proud to officially announce that we are now owners of the St.
Joseph Goats, a professional indoor football team from St. Joseph, Missouri competing in The Arena League.' The statement continued with playful confidence, adding, 'This is more than a sponsorship – it's a bold, possibly confusing leap into the world of professional sports ownership, and we couldn't be more excited.
'
St. Joseph, Missouri, is notably significant to the Kelce family, as it's the same city where the Kansas City Chiefs—Travis's team—hold their annual training camp.
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The Goats play their home games at the St. Joseph Civic Arena and are led by head coach Dorsey Golston III. With the Kelce brothers now backing the franchise, fans can expect a fresh wave of excitement, along with exclusive merchandise, behind-the-scenes content, and more branding infused with the laid-back, tailgate-friendly spirit of Garage Beer.
The announcement came shortly after the company dropped a cheeky teaser, saying, 'While we can't share the team name, city, league, mascot, or parking situation just yet, we can say that it involves football – the real kind, with helmets, touchdowns, tailgates, and of course, ice cold beers.'
That fun, irreverent energy is exactly what has made both Garage Beer and the Kelce brothers so relatable and popular among fans.
The Kelces' media ventures and business investments reflect a growing trend among professional athletes: shaping long-term legacies that blend entrepreneurship with passion. While some brands settle for naming rights, the Kelces went a different route entirely. As Garage Beer cheekily stated, 'Some brands buy arena naming rights.
We bought The Goats.'
From podcasting and brewing to owning a piece of a professional sports team, the Kelce brothers are building an empire that's every bit as colorful and unpredictable as their personalities. And with their growing influence in sports and entertainment, the St. Joseph Goats might just become the latest underdog success story to benefit from the Kelce magic.
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Are Travis and Jason Kelce really buying a professional football team to expand their growing empire?