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Google has a new tool to help detect AI-generated content

Google has a new tool to help detect AI-generated content

The Verge21-05-2025

Google announced a new SynthID Detector tool at Google I/O that lets you check if content has been made with the assistance of Google's AI tools.
In a blog post, Google DeepMind's Pushmeet Kohli describes SynthID Detector as 'a verification portal' that can 'quickly and efficiently identify AI-generated content made with Google AI.' It's also able to 'highlight which parts of the content are more likely to have been watermarked with SynthID.'
SynthID watermarks are applied to AI-generated images, text, audio, and videos, including content generated by Google's Gemini, Imagen, Lyria, and Veo models, Kohli says.
Here's how the tool works, according to Kohli:
When you upload an image, audio track, video or piece of text created using Google's AI tools, the portal will scan the media for a SynthID watermark. If a watermark is detected, the portal will highlight specific portions of the content most likely to be watermarked.
For audio, the portal pinpoints specific segments where a SynthID watermark is detected, and for images, it indicates areas where a watermark is most likely.
Google is starting to roll out the tool to 'early testers,' Kohli says in the post.
'Following the initial testing phase, the portal will gradually be rolled out to users who sign up to the waitlist to gain access to the SynthID Detector,' Kohli tells The Verge. 'We will take learnings from this cohort of professionals and work to implement content transparency more broadly.'
I'm on the waitlist, but I haven't tested the tool myself, so I can't vouch for how well it might work. And will people actually use it when it's widely available? I hope so, but we'll have to wait and see.

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