Acer ANZ launches new channel-focused Accelerate Partner Program
Acer Australia and New Zealand has formally launched its new Accelerate Partner Program, marking a strategic evolution in its go-to-market approach and reaffirming its commitment to the local channel partner ecosystem.
The program is designed to strengthen Acer's presence across Australia and New Zealand by expanding support for resellers across a range of industries, from small-to-medium businesses to education, corporate, and government sectors. According to the company, this new initiative reinforces Acer's partner-centric strategy by offering practical support and tangible rewards for its partners.
"The opportunity for growth in the ANZ market has never been bigger for Acer," said Cameron Anderson, General Manager, Acer Australia Commercial and New Zealand. "While Acer ANZ continues to extend its strong footprint in the corporate, government and education sectors, we are also focused on growing our presence and investment within the distribution channel and SMB market. The goal of Acer's Accelerate Partner Program is to drive mutual success and growth by building a strong and collaborative foundation through channel partners and distribution networks, as well as fostering long-term relationships with our partners. Together, we will achieve new heights of success and innovation."
Acer's presence in the ANZ region spans over three decades, and Anderson reaffirmed the company's commitment to maintaining a strong local footprint.
"Acer is committed to supporting the local ANZ market. While we are a global company, we have proudly operated out of Australia for over 30 years and have a dedicated local footprint. Acer offers partners access to a local warehouse, logistics, manufacturing and managed services from our Sydney-based facility, in addition to our dedicated local technical support and call centre," he added.
The Accelerate Partner Program introduces a three-tier structure—Silver, Gold, and Platinum—allowing partners to progress through levels based on criteria such as sales performance and engagement. Each tier unlocks a unique set of benefits, tailored to help partners expand their market reach and sales potential.
Among the program's most appealing features is a tier-inclusive rebate structure that begins at the first dollar of sales, ensuring all partners, regardless of size, start receiving benefits immediately.
"Acer values its partners and recognises their critical role; we want to partner with resellers who share our commitment to delivering innovative products and services," said Ali Lokhandwala, Head of Distribution & Channel Partners, Acer Computer Australia. "By fostering strong, value-driven partnerships, we strive to create sustainable growth and success for both our partners and our customers. Acer is committed to providing innovative products and solutions that drive mutual success, including empowering partners with tools and resources that will see them thrive in a dynamic market."
Additional benefits of the program include access to training and certification, as well as promotional incentives and rewards designed to support partner engagement and business development.
Initial feedback from partners has been positive. Ron Jarvis, Sales Director at Bluechip, one of Acer's distributors, expressed strong support for the initiative.
"Acer's new Accelerate Partner Program demonstrates Acer's commitment to its channel partners," said Jarvis. "One of the best things about the program is that it is designed for the whole channel, from SMB through to corporate, with an inclusive and straightforward structure. Bluechip has a long-standing association with Acer, with the new program illustrating Acer's long-term dedication to fostering partner relationships. The program offers compelling benefits – such as partners earning rewards from dollar one – with this sure to be a strong incentive."
The Accelerate Partner Program is now open for registration. Interested parties can contact their Acer Business Development Manager for more information.
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