Morocco's ThinkONE Releases New Finger-Movement Technology to Crack Consumer Behavior
Rabat — Morocco's market research is witnessing a revolutionary transformation as ThinkONE, in collaboration with IGONOGO, has released brand new technology for conducting surveys.
Casablanca-based ThinkONE is introducing a state-of-the-art technology designed to capture consumers' reactions in a meticulously accurate way.
This new introduction promises 'providing insights with unmatched reliability and depth,' according to a statement from the research firm.
What makes it different? The technology constitutes a whole shift away from traditional survey methods as it now allows for analyzing the tiny movements people make when answering surveys on touchscreens.
The process reveals 'respondents' true emotions and thoughts,' as the system works by tracking finger movements at the millisecond level. It measures hesitation and certainty that people don't verbalize, helping brands test everything from logos to product concepts with greater accuracy.
ThinkONE says it weighs responses against 30 different finger-movement metrics to deliver results that better predict actual consumer behavior.
The technology works in both online and face-to-face research settings, potentially changing how companies across the region develop products and marketing.
While traditional survey methods usually leave a gap between 'declared intentions and actual behaviors,' ThinkONE is walking the extra mile to advance surveys to have a real-time interaction to detect the real behavioral response of surveyed people.
ThinkONE's Managing Partner and Head of Research Mariem Lahlou explained how the new technology works to supply companies with novel survey practices and advanced data gathering methods.
'We are fully committed to innovation and behavioral precision. By integrating advanced technologies and rigorous analytical methods, ThinkONE provides clients with reliable, actionable insights that reinforce their strategies,' she said.
For businesses operating in the Middle East and Africa, the company promises faster, more accurate insights without the need for traditional neuromarketing equipment. Tags: market researchMoroccan Technologysurvey researchThinkONE
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