MSNBC's revamped lineup flounders, Jen Psaki sheds 47% of predecessors' viewership
MSNBC's revamped lineup has been a misfire through one month, with Jen Psaki shedding half the audience her predecessors averaged in the same timeslot and other new programming struggling to attract viewers.
Psaki, a former Biden White House press secretary who has insisted she never saw signs the former president had declined while she worked for him, saw an increased role as part of MSNBC's overhaul when programming changes were announced earlier this year.
Psaki took over MSNBC's coveted 9 p.m. ET timeslot on Tuesday through Fridays last month as "The Rachel Maddow Show" returned to only airing on Mondays, after Maddow temporarily returned to airing five nights a week during President Donald Trump's first 100 days in office.
"The Briefing with Jen Psaki" averaged 971,000 total viewers from its May 6 debut through May 28, shedding a staggering 47% of the audience that Maddow and Alex Wagner pulled in at 9 p.m. ET throughout 2025.
Psaki has also hemorrhaged viewers from the advertiser-coveted demographic of adults aged 25-54, averaging 78,000 for a 52% drop compared to the 161,000 demo viewers that Maddow and Wagner averaged on Tuesday through Fridays at 9 p.m. ET before the former Biden spokesperson took over. Wagner hosted Tuesdays through Fridays in Maddow's usual spot before Trump's inauguration.
The network also canceled Joy Reid's program "The ReidOut" and replaced it with "The Weeknight," an ensemble program featuring former Vice President Kamala Harris spokesperson Symone Sanders-Townsend, Alicia Menendez, the daughter of disgraced former Sen. Bob Menendez, D-N.J., and Michael Steele, the former Republican National Committee chair who now staunchly opposes the GOP.
"The Weeknight" debuted on May 5 and averaged 776,000 total viewers through May 28 for a 12% drop compared to the 886,000 total viewers that "The ReidOut" and other temporary programs managed throughout 2025 in the 7 p.m. ET timeslot before changes went into effect.
"The Weeknight" shed even more viewers from the key demo, as the new MSNBC show averaged 72,000 for a 20% decrease, compared to the 90,000 demo viewers who tuned into the 7 p.m. ET timeslot before the ensemble program kicked off.
Another new show, "The Weekend: Primetime," with Antonia Hylton, Catherine Rampell, Elise Jordan and Ayman Mohyeldin, is down 11% among total viewers and 6% in the demo compared to MSNBC programming that used to occupy its timeslot.
Despite the programming overhaul, MSNBC had its second-worst May in history among both total day and primetime in the demo.
For the month, MSNBC settled for a dismal average of 49,000 viewers among the critical demo to lose to CNN, which averaged 59,000. During primetime, CNN averaged 76,000 demo viewers and MSNBC finished with an average of only 73,000.
Only one of MSNBC's new shows is outdrawing its timeslot predecessor, as "The Weekend" with Jonathan Capehart, Eugene Daniels, and Jackie Alemany is up 24% in total viewers and 29% among the demo since launching on May 3.
An MSNBC insider pushed back on the notion the network was struggling, pointing to the historic news cycle that occurred during Trump's first 100 days in office that helped attract viewers before the new programs launched. The insider also noted that Psaki has built on the audience of her lead-in while competing in the NBA and NHL playoffs.
MSNBC's viewership issues come as Comcast gears up to spin off NBCUniversal cable assets, including MSNBC, into a separate company called Versant that will not be tied to NBC News.
MSNBC didn't immediately respond to a request for comment.
Ratings data courtesy of Nielsen Media Research.
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