GoBerry ‘n Cream to open Northampton location in April
NORTHAMPTON, Mass. (WWLP) – A twist on the local frozen yogurt shop GoBerry is coming to Northampton after the original business shut down in 2022.
Former local educators SiriNam Khalsa and Aaron Buford are opening GoBerry 'n Cream at 207 Main Street in Northampton this April, making this the shop's second location.
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GoBerry was founded by Alex and Molly Feldstein with shops in Northampton and Amherst, and Khalsa bought the Amherst location in 2022, transforming it into the GoBerry 'n Cream we know today. The Feldsteins have since closed the Northampton shop, but now a fresh new version is returning to town.
'We love the new, cozy location on the sunny side of Main Street,' Khalsa said. 'We are looking forward to serving the smiling faces of local customers who have missed the distinct flavor of GoBerry.'
Khalsa and Buford met while working in the Springfield Public School system and have been friends for 15 years, now collaborating as business partners and entrepreneurs.
GoBerry 'n Cream offers fresh frozen yogurt made with skim milk and organic non-fat yogurt with ingredients from local farms. Both locations will offer flavors of the locally made Bart's ice cream, and dairy-free ice cream and sorbet options as well.
'I am attentive and committed, and I'm excited to bring my motivation and passion into building a business that is successful and has value in the community,' Buford said. 'Being a relatively young person of color, I am also excited to model entrepreneurship for youth.'
Khalsa and Buford said they both have a deep passion for community and engaging young people that visit their new location.
For more information about the business, visit goberryncream.com.
WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on WWLP.com.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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