State pitches for wellness tourism, summit today

Time of India

2 days ago

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Bhopal: Inspired by PM Narendra Modi's slogan of 'Heal in India', the state is gearing up to position itself as a leading destination for spiritual and wellness tourism, with a high-profile summit in Ujjain on Thursday.
Organised by the departments of happiness, tourism and AYUSH, the one-day event will showcase the state, especially Ujjain, as a hub for holistic health, traditional healing and inner well-being.
Besides, the summit will focus on attracting investment and fostering collaboration across sectors such as yoga, ayurveda, naturopathy, public wellness and spirituality. Located in the heart of India, Ujjain is famous as an ancient and religious city.
"Due to its peaceful environment, natural resources and traditional healing systems, it is an ideal location for the wellness sector," an official said.
Renowned spiritual saints/practitioners, key investors in the wellness sector, policy-makers, Ayush and health experts, wellness and tourism operators will participate in the event. CM Mohan Yadav will also hold one-on-one meetings with major investors, policymakers and representatives of other relevant institutions participating in the summit.
An official of the MP Tourism Development Corporation said: "Madhya Pradesh is developing itself as a wellness hub, leveraging its diverse landscapes and rich cultural heritage to attract wellness tourism. The state is actively promoting yoga, meditation, ayurveda, and naturopathy centres and plans to develop specific locations like Amarkantak and Pachmaas as wellness destinations."
"Initiatives like 'Hridayam MP' are incentivising the creation of wellness centres and offering support for their development.
Madhya Pradesh provides a variety of wellness options, including yoga, meditation, panchakarma, and spa centers," he added. The 'Hridayam MP' initiative emphasises the use of digital technologies like AI and telemedicine to enhance the wellness tourism experience.
Besides, the state's natural bounty and diverse landscapes, including forests, rivers, and hills, are being used to create a rejuvenating and transformative wellness experience.
The state is also promoting medical value tourism, attracting international patients seeking affordable and effective treatments.
"Overall, MP is making significant strides in positioning itself as a premier destination for wellness and spiritual tourism, leveraging its natural resources, cultural heritage, and strategic initiatives to create a vibrant and attractive wellness ecosystem," the official said.