logo
Kai Cenat To Direct The Music Video For Drake & PARTYNEXTDOOR's 'SOMEBODY LOVES ME'

Kai Cenat To Direct The Music Video For Drake & PARTYNEXTDOOR's 'SOMEBODY LOVES ME'

Streamer and influencer Kai Cenat will soon be able to add another title behind his name: director.
Becoming one of the most important names in Gen Z comes with its perks, including his friendship with Drake, who's allowed him to be the creative mastermind behind the music video for 'SOMEBODY LOVES ME' from his collaborative album $ome $exy $ongs 4 U , with PartyNextDoor.
Cenat spoke about the opportunity, and like his newly launched Streamers University, he wants other creators to join in on the fun.
While on stream, he revealed that fans can submit 30-second to 1-minute videos from any point of the songs using their concepts for the song's video to the email address SSS4U@Drakerelated.com. The 20 people who produce the best ideas will each receive $15,000.
Cenat says the idea for the production behind the video came after he gave Drake some constructive criticism for the 'Nokia' visuals.
'Drake saw my reaction to Nokia, and y'all know I felt like Nokia could have been filmed better,' Cenat says. ' I felt like Nokia coulda had more potential. But Drake is giving me the opportunity to direct a song from the album.'
Submissions to the opportunity must be submitted by May 24.
In other Cenat news, he's also trying to inspire other content creators to live out their streamer dreams by introducing Streamer University.
'At Streamer University, streamers of all backgrounds will have the opportunity to showcase their personalities as students, alongside both unrealized, upcoming, and well-established creators,' reads the landing page.
Like any other school, there's an application to get in, and there's even a questionnaire for potential professors.
The school has come with drama too, as plenty of fellow streamers expressed disappointment and anger after they were turned down. Plus, since admission is free, Cenat is fronting the bill, making the process all the more stressful.
'I'm never doing this sh-t again… No matter which direction I go, no matter which way I try to make sure things is good, I always get the bad end of the stick,' he said. 'My bank statements is f-cking ridiculous behind this sh-t. Nobody's paying a dime to be in this sh-t. This is strictly for me to help n-ggas. I'm finna crash out.'
See social media's reaction to Cenat turning his attention to the 'SOMEBODY LOVES ME' video below.
Kai Cenat To Direct The Music Video For Drake & PARTYNEXTDOOR's 'SOMEBODY LOVES ME' was originally published on cassiuslife.com
Black America Web Featured Video
CLOSE

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Why More Young People Are Becoming 'Relationship Anarchists'
Why More Young People Are Becoming 'Relationship Anarchists'

WIRED

time5 hours ago

  • WIRED

Why More Young People Are Becoming 'Relationship Anarchists'

Jun 5, 2025 3:51 AM A growing segment of millennials and Gen Z are forming 'anti-hierarchal' relationships with multiple partners and friends, according to a new study by the dating app Feeld. Photo-Illustration:'People are sick of the rules of society,' Lavvynder says over the phone from their home in Salt Lake City on a recent Monday afternoon. 'Monogamy has become the default. Straight cis gender patriarchy is the default. A lot of us want to do things our own way—not have a government or religion tell us what to do.' I had asked Lavvynder, 30, who is trans nonbinary and practices polyamory, why they think 'relationship anarchy'—an egalitarian philosophy and approach to dating—is getting more popular among young people. According to a new study conducted by the dating app Feeld and sex educator Ruby Rare, author of The Non-Monogamy Playbook , relationship anarchy is on the rise among millennials and Gen Z as a remedy to the loneliness epidemic. Relationship anarchy (RA) is a relationship philosophy built around clear values: it is anti-hierarchal, anti-capitalist, prioritizes mutual care, and is all about cultivating relationships based on consent. The term, according to Feeld, was coined in 2006 by Swedish writer and activist Andie Nordgren, who said in her manifesto, relationship anarchy 'questions the idea that love is a limited resource that can only be real if restricted to a couple.' Though the lifestyle has quietly emerged as a prevailing relationship framework among communes in San Francisco and across Europe in the last decade, it is again finding a wider audience in our current era of romantic upheaval, where young people are staying single for longer, and polyamory has become far more common. According to the Feeld study, one in five people practice it unknowingly, and 36 percent of 25 to 36 year olds have adopted the lifestyle, compared to 15 percent of Boomers. Lavvynder was in a vulnerable but curious space, separated from their partner of two years, when they stumbled on a friend's Instagram story about relationship anarchy in 2023. The software project manager had no previous experience with it but felt drawn to its possibilities. 'I also familiarized myself with the Relationship Anarchy Smorgasbord,' a worksheet that helps people set terms for how to define an anarchist relationship unique to their circumstance,' Lavvynder says. 'It's about asking, 'What are the things that we want to be involved in this relationship and what are we gonna agree is part of this relationship? Are we interested in being creative partners? Are we interested in being sexual partners?'' Since then they have fully embraced the lifestyle. We can all agree: dating sucks and has only gotten harder. Forty-seven percent of US adults say dating is more difficult today than it was a decade ago. That has led to a growing interest in alternative lifestyles. According to the Journal of Sex and Martial Therapy , one in five people surveyed in the US and Canada have had experience with non-monogamy. Nontraditional relationships are especially popular among millennials and Gen Z; over 70 percent say they are open to less conventional approaches to partnership, including polyamory and open relationships, according to a study by R29 Intelligence. For relationship anarchists, there is no pecking order among their connections—partners, friends, neighbors, colleagues—are all regarded the same. They treat all their relationships equally, be they romantic or platonic, and believe each relationship possesses 'similar or identical potential for emotional, physical, or mental intimacy, love, and satisfaction,' Rare noted in the study. No one person is given preference over the other. It may seem like relationship anarchy mirrors polyamory but there are fundamental distinctions. Some poly people apply hierarchies to their relationships—'veto power,' as Lavvynder calls it. Relationship anarchists, who can be poly, do not put romantic partners above anyone. 'We're not making rules about other people's relationships. We're just focusing on the connection that we have with that other person.' One misconception about relationship anarchists is that they have perfected relationship dynamics, but that couldn't be further from the truth, Lavvynder adds. 'A lot of people will tell me, 'oh, I wish I could be polyamorous or a relationship anarchist, but I just get too jealous.' And it's like, well, I get jealous too. I'm not void of that emotion. I also experience jealousy. If my partner is talking to somebody new, I feel threatened by that. But the way to deal with that is not to make some rule about how your partner is engaging with other people. It's to figure out what you need to do for yourself,' they say. 'It's really fucking hard, actually.' It's all about shared values, not sexual exclusivity, says Sam, a 33-year-old music licensing administrator in Los Angeles who identifies as gender fluid. Relationship anarchy pushed her to rethink how she defined connection. 'Everyone is taught the rules at a young age: one person in your life is meant to be your everything,' she says, likening it to 'a Disney fairytale romance.' And 'any deviation from that is an offense beyond repair.' People, she says, would feel more fulfilled in their relationships 'if they were able to prioritize others based on what they actually wanted versus what they believe is expected of them.' Sam came to the realization following a breakup. She was 'freshly out as a queer person,' new to nonmonogamy, and in a relationship that encouraged the exploration of her sexual identity. She and her ex were 'swingers ' but Sam says she was 'deeply uncomfortable and unfulfilled' by all the 'casual and often unsatisfying' sexual experiences. When the relationship ended, she dove into the polyamory scene in Los Angeles, where she later learned about relationship anarchy. José Esteban Muñoz, in Cruising Utopia: The Then and There of Queer Futurity , has suggested that 'queerness is a structuring and educated mode of desiring that allows us to see and feel beyond the quagmire of the present.' It comes as no surprise, then, that young people who identify as LGBTQIA+ and also practice ethical nonmonogamy are finding that relationship anarchy is for them. 'We've pushed so many societal norms already and we're in this place where it's like, well, how else can we push this even more?' Lavvynder says. 'It's a function of more and more people coming out as queer and being in queer relationships. They are realizing that there are alternatives to the norm of what love can be,' Jack says. Jack is a 30-year-old physician who identifies as nonbinary. They discovered relationship anarchy during the pandemic. Freed from 'a cycle of serial monogamy,' they say they were introduced to the lifestyle by their current partner, who they live with in Brooklyn, New York. 'We all had so much time to sit and think, and really self-examine. I had time to expose myself to these new ideas. For a lot of people you just don't know what else you can do—until you do. That was certainly the case for me.' Jack and his partner have been together five years. Jack also has three other romantic partners currently—one in San Francisco, another in Asheville, North Carolina and a person they just started seeing in Rhode Island because 'apparently I hate dating people that actually live in the same city as myself.' Above all, Jack says, respect is prioritized in each relationship. Lavvynder, Sam, and Jack requested their last names not be used due to privacy concerns. Still, navigating relationships doesn't come easy. 'It requires a deep level of self reflection, honesty, and communication that we are not taught and is not modeled to us in any traditional societal structures,' Sam says. 'Your boundaries will differ from relationship to relationship.' 'It is difficult and something you have to be conscious of, at least I do,' Jack adds 'I'm not that good at it yet.'

Kai Cenat Teases 'Total Drama Island'-Inspired Streamer Reality Project
Kai Cenat Teases 'Total Drama Island'-Inspired Streamer Reality Project

Hypebeast

time9 hours ago

  • Hypebeast

Kai Cenat Teases 'Total Drama Island'-Inspired Streamer Reality Project

Summary Kai Cenatis once again pushing the boundaries of content creation, confirming that aTotal Drama Island-inspired project featuring his fellow streamers is on the way. Cenat revealed that this project will be a competitive, reality-show-style event, drawing inspiration from the beloved Canadian animated seriesTotal Drama Island, which itself parodiesSurvivor. He hinted that the event could be streamed 24/7, offering a constant feed of challenges and interactions among the participating streamers. Cenat told the chat that while details are still kept under wraps, he shares, 'One thing that I will confirm, I will be doing in the future is aTotal Drama Islandvibe with streamers. Now, we don't know when this is going to be but do know that I can confirm that… A lot of things are being talked about and I'm seeing it.' He also added, 'It's one of my favorite TV shows, cartoon. If you don't know what it is, that's cool.' At this time, it is unclear when the project will begin. Details like the exact launch date, location and specific participants remain scarce, but Cenat emphasized that this isn't a project that's 'around the corner,' as 'Streamer University' remains his 'baby.' However, he confirmed that 'a lot of things are being talked about,' building immense anticipation for this large-scale, immersive streamer competition. — ‏۟ (@rebootjays)June 4, 2025

Sold Out Twice in 6 Months: Pilgrim's Viral Lipstick Launch Breaks the Internet
Sold Out Twice in 6 Months: Pilgrim's Viral Lipstick Launch Breaks the Internet

Business Upturn

time10 hours ago

  • Business Upturn

Sold Out Twice in 6 Months: Pilgrim's Viral Lipstick Launch Breaks the Internet

MUMBAI, India , June 5, 2025 /PRNewswire/ — Pilgrim, one of India's fastest-growing clean beauty brands, has made a spectacular entry into the booming ₹6,000 Crore lips category within the rapidly expanding makeup segment. In just seven months, the brand has achieved viral success by selling over 500,000 units of its Matte Me Up Bullet Lipstick, Liquid Lipstick, and the first-of-its-kind Dubai Bling Glitter Lipstick—cementing its position as one of India's fastest-selling clean beauty lipstick brands. A key driver of this phenomenal growth has been Pilgrim's robust creator-led strategy, involving more than 1,000 influencers, from top-tier influencers to an engaged army of micro-influencers. Their campaigns for the Glitter Lipstick and Matte Me Up Liquid and Bullet Lipsticks generated over 100 million impressions across social media excitement created among Gen Z and Millennials led to the lipsticks selling out twice in just six months, with the brand clocking an impressive sale of one lipstick every minute. 'This isn't just makeup — it's skincare-infused colour innovation,' said Gagandeep Makker , Co-founder of Pilgrim. 'Every launch is shaped in close collaboration with our community. Our customers repeatedly expressed the need for a hydrating formula that does not compromise on rich colour payoff. That is how our Intensely Pigmented Bullet Lipsticks were born, formulated with hydrating and skin-nourishing ingredients like Spanish Squalane and Hyaluronic Acid. Our collections don't just deliver performance; they tell visual stories that celebrate individuality, global cultures, and our clean beauty ethos.' Pilgrim's makeup collections are designed to offer visually immersive experiences, often inspired by rich global cultural narratives. The Dubai Bling Glitter Lipstick campaign, for instance, showcased the dazzling, unique glitter finish and featured iconic shades named after the opulent Dubai lifestyle—The Khalifa, My Habibi , and Royal Noor , becoming instant best-sellers among Gen Z and Millennials alike. Meanwhile, the Spanish Collection drew inspiration from the passionate world of Flamenco dancers from Spain . Influencers embraced this theme by recreating the Spanish Señorita look, complete with roses in their hair and bold makeup, sparking a viral trend among nano-influencers and consumers. The Bullet Lipsticks also received praise for their luxurious packaging, creamy formulation, and inclusive shade range that caters to diverse Indian skin tones—truly, there is a shade for everyone. Pilgrim stands out with its skin-first approach to beauty, partnering with global manufacturers to create state-of-the-art products backed by world-class quality and innovation. Each product is thoughtfully formulated with skincare ingredients, delivering not just colour, but care. Today, the makeup range includes over 100 SKUs, featuring serum foundations, concealers, blushes, eyeshadows, eyeliners, mascaras, and primers, but it's the lip category that has firmly positioned Pilgrim as a disruptor in the Indian makeup space. Building on this momentum, Pilgrim plans to launch 50+ new products in 2025, reinforcing its vision to innovate at the intersection of beauty, skincare, and community. About Pilgrim Pilgrim, a pioneering digital-native beauty brand, is redefining India's beauty landscape. Launched in 2020, Pilgrim swiftly captured the hearts of modern consumers with its innovative, world ingredients-focused approach. The brand's philosophy centres on discovering global beauty secrets and blending them with cutting-edge science to deliver effective, accessible products. Pilgrim's diverse portfolio, spanning skincare, haircare and colour cosmetics, caters to a nationwide audience through its website, app, and major e-commerce platforms. By prioritizing transparency and quality, Pilgrim has cultivated a loyal customer base, serving over a million consumers monthly. For more information, visit: Photo: Logo:

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store