Tourism Malaysia Intensifies Industry Collaboration For VMY2026 Success
GENERAL
ALOR SETAR, May 4 (Bernama) -- Tourism Malaysia today convened a high-level engagement session with industry stakeholders in Langkawi, marking a significant step in operational preparations for Visit Malaysia Year 2026 (VMY2026).
Tourism Malaysia Deputy Director General (Planning) Shahrin Mokhtar said the session involving tourism industry players focused on efforts to intensify promotional strategy implementation, enhance tourism products and strengthen public-private sector cooperation to support VMY2026 goals.
'The selection of 'Malaysia: Sustainable and Culturally Rich Destination' as VMY2026's theme reflects the nation's aspiration to position Malaysia as an exclusive destination that balances tourism development with the preservation of natural and cultural heritage.
'Langkawi is a world-class tourism destination renowned for its natural beauty, stunning beaches and unique flora and fauna diversity. Besides being recognised as a UNESCO Global Geopark, Langkawi is also known as a premier tourism destination that emphasises sustainability values,' he said in a statement today.
The session, officiated by Kedah State Economic Planning Division director Junaidi Abdul Rani@Abdul Ghani, was also attended by Langkawi Development Authority (LADA) chief executive Officer Datuk Haslina Abdul Hamid, along with representatives from government agencies, tourism associations, airlines, hotel operators, tourism product providers and local travel agents.
Shahrin said the Kedah government's continuous commitment to strengthening green tourism initiatives continues to position Langkawi as one of the main destinations in energising VMY2026.
'Among the efforts implemented are environmental area conservation, rebranding of existing tourism products and encouragement of sustainability-based activities to enrich tourist experiences on the island.
'With continuous support from various parties, Langkawi is believed to remain a strategic asset in making VMY2026 a success, establishing Malaysia as a premier sustainable and resilient tourism destination,' he said.
-- BERNAMA
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