New £1.25 ‘Dubai-style' chocolate treat leaves Home Bargains shoppers divided as retailer warns ‘run don't walk'
HOME Bargains has jumped on the viral Dubai-style chocolate trend.
The retailer is stocking up on the indulgent, Middle Eastern-inspired treat and scanning bags of Dubai Chocolate Cookies for just £1.25.
The discount shop posted on its official Instagram feed and urged fans of the viral treats to "run" as stores were stocking something else to satisfy sweet tooths.
Shoppers have hailed the pistachio paste biscuits and flocked to social media to discuss.
One said: "These look insane!"
Another added: "Stop it now!"
A third wrote: "Adding to shopping list!" Someone else posted: "[These are] 75p cheaper than Iceland!"
However, not all shoppers were convinced by them. One claimed: "They're lovely but the pistachio taste is very weak!"
A third wrote: "Doesn't taste of anything the chocolate isn't nice either!"
It comes after Marks and Spencer launched it's own version of the viral Dubai-style chocolate, but there's a huge twist.
The scrumptious treat will land on shelves on April 23, so shoppers better set their alarms to avoid missing out.
Foodies race to buy new Dubai chocolate Easter egg in popular supermarket - the 'filling is crazy' and it's selling FAST
The cheapest places to buy Dubai-style chocolate were also revealed in April, with prices starting at just £1.25.
Meanwhile, Iceland is also jumping on the trend, with two Dubai-style chocolate bars now in stores.
The Nelino Dubai-Style Chocolate (£2 for 62g) and Bolci Dubai Chocolate (£5 for 100g) both feature a luxurious pistachio cream filling and kadayif pastry.
Iceland is the first UK retailer to stock Nelino's version, while Bolci's Turkish-made treat is also available at Morrisons.
These new arrivals are already proving a hit.
Within just a few days, the tablets have been "already delivering impressive volumes", said Harry Weston, senior project development manager for ITEX Food in a LinkedIn post.
"This new line is a great addition to our growing Dubai chocolate portfolio.
"It delivers exceptional value to shoppers looking for something indulgent, different and affordable," he wrote.
Indeed, Nelino's tablet is much cheaper than other Dubai-style chocolates available in supermarkets.
Lindt's version, which is sold in Sainsbury's, Waitrose and Ocado - is
£10 for 145g.
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