Saudi Entertainment Ventures picks IPN as communications partner
Impact Porter Novelli (IPN) has been appointed the communications partner for Saudi Entertainment Ventures (SEVEN).
The partnership will see IPN supporting SEVEN's ambitious mission to transform Saudi Arabia's entertainment sector through strategic communications that engage audiences.
IPN will highlight SEVEN's role in creating entertainment destinations, amplifying key milestones, and establishing SEVEN's leadership in the entertainment ecosystem.
Commenting on the account win, Claire Lawson, Managing Director, Impact Porter Novelli, said, 'We are honoured to partner with SEVEN during such a pivotal time for Saudi Arabia's entertainment sector. SEVEN's ambition to create a world-class entertainment ecosystem is inspiring.'
Lawson added, 'At IPN, we are committed to bringing their vision to life through strategic storytelling, innovative campaigns, and meaningful engagement with audiences. This partnership represents an exciting opportunity to help shape the future of entertainment in the Kingdom.'
With IPN's support, SEVEN will launch several new destinations in 2025.
The collaboration also marks a major step in SEVEN's journey to establish itself as a driving force behind Vision 2030.
IPN's client roster has recently also included the likes of Amazon, Al-Futtaim Automotive, IKEA, OSN+, Marks and Spencer, for which the agency offers a spectrum of services ranging from strategy and campaign planning, content development, media and influencer relations, to brand and reputation management and crisis management.
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