Kao offers halal deodorant, sunscreen to win Indonesian consumers
JAKARTA/TOKYO -- Japan-based cosmetics giant Kao is pushing deeper into the market for halal goods in Indonesia, home to the world's largest Muslim population, responding quickly to demand for certification as it seeks to reach the world's 1.8 billion Muslims.
"Indonesia could be said to be at the core of our global business," Kao President and CEO Yoshihiro Hasebe told Nikkei in an interview in Jakarta on Tuesday.
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