logo
Tracy Lawrence On How George Jones Helped Him & His Way Of Paying It Forward With New Artists

Tracy Lawrence On How George Jones Helped Him & His Way Of Paying It Forward With New Artists

Forbes27-05-2025

Country artist Tracy Lawrence
His careers spans more than three decades with 18 No. 1 hits that includes familiar songs like 'Time Marches On,' 'Paint Me A Birmingham,' and 'If the World Had a Front Porch,' just to name a few.
He continues to tour and still draws a crowd, too, with last week's sold-out show at the Ryman Auditorium as the latest example.
Tracy Lawrence performs at his sold out show at the Ryman Auditorium - Sunday, May 18th, 2025 - ... More Nashville, Tennessee
And yet, Tracy Lawrence accepts that he's on the 'other side' of his country music career and now is a time to enjoy all he's accomplished and make way for the younger artists striving to make their way up the ladder in hopes of achieving success.
It wasn't all that long ago he was in 'their' position.
'I remember the whole country music movement in the early 90s when things started to change and the format was shifting away from the Haggards and the Jones and Waylons,' Lawrence recalls. 'A lot of those older cats were really upset with us because they'd been on the radio for years and all of a sudden radio stations weren't playing their records anymore.'
Lawrence saying in the middle of that struggle, he remembers how George Jones showed a lot of class in welcoming those new artists.
'I saw the way George Jones handled that and the way he embraced us young kids. I spent a couple of years on the road with him. It was me and Mark Chestnutt and John Anderson that kind of rotated in and out of that tour. I watched how gracious George Jones was, and as I've gotten older, I realize I'm in that same place now. I'm not getting played on the radio anymore. But I've had my time and it's a young person's game now.'
Lawrence has found his own way of 'connecting' with today's young artists. He created a podcast called 'TL's Road House' And from the comfortable setting of his tour bus, he spends time with country's up-and-coming stars. So far, he's interviewed Jelly Roll, Lainey Wilson, HARDY, and many, many others.
'What I strive for when I go into these interviews is to find a common ground that we share like the passion for the music,' Lawrence says. 'And to talk about what their frustrations are within the industry, relationships with record labels, and so on. And with the diversity of the different artists, no two conversations are ever the same.'
Zach Top with Tracy Lawrence for "TL's Road House" - recorded on Lawrence's tour bus
Jelly Roll appears on Tracy Lawrence's tour bus for the podcast "TL's Road House"
He's discovered everyone has their own, unique country music journey.
'We all come from a different place,' he explains. 'We all had a different family life. Some people came up with a musical family, some didn't. There are some people who were born singing Christmas songs and church songs, and others who didn't tap into their passion until they were in their twenties. It's a fascinating conversation to have with these young people.
He chose the tour bus setting because it tends to put people at ease.
Tracy Lawrence and Ella Langley on Lawrence's tour bus for "TL's Road House"
Riley Green and Tracy Lawrence for "TL's Road House"
'I wanted to do it on the bus because of the comfort factor artists have. When you spend time on a bus, it's your safe space, There's a feeling they get when the come in and sit down that everything is cool. It has a charm to it. The only frustrating thing is having to set it up and tear it down for every podcast we do. It takes about an hour and a half to do that. So, I keep everything in boxes back in the closet.'
As busy as he stays with the podcast, Lawrence is still playing shows. He's also busy with a host of other projects including his Mission Possible charity for the homeless. He and a group of artists, athletes, and celebrities held his fifth annual golf tournament fundraiser in Nashville last week, raising more than $200,000.
Fellow country artists, athletes, and others took part in Tracy Lawrence's fifth annual Mission: ... More Possible Celebrity Classic Golf Tournament at Old Hickory Country Club outside Nashville, TN on May 19th, 2025. They raised more than $200,000.
Lawrence, who grew up in a Christian home with a mother very active in the church, says it started out as a small way to give back twenty years ago and has now become a major annual event.
'It was never meant to be a big charity thing, it was just a handful of us that wanted to do something for the community, shine a light on the Rescue Mission, and feed the homeless,' he says. 'That first year for Thanksgiving, I think we cooked 200 turkeys. Last November we cooked 1700 turkeys and raised about $300,000. It's amazing to see how something with no strategy or plan has evolved into something unique and every special.'
While Lawrence may not see his songs played on the radio or make their way up the country charts like they did years ago, he continues creating new music and is currently working on a new album.
Thanks to social media and streaming services, he knows it'll find its way to the people who want to hear it.
More than thirty years after it all began, Lawrence still loves performing. He says there's nothing like playing to a packed house with the crowd singing his biggest hits right along with him.
'I still love it, I still love being out there,' he says. 'I played Stagecoach in April and getting on stage and feeling that energy from people… When I hit 'Paint Me A Birmingham' at the end of my set, they were so loud. I guarantee it was 115,000 deep because my front house engineer told he had to turn it up (the audio) three times to get it over the people in the crowd. It was awesome!'
Singer Tracy Lawrence performs on the Palomino stage during the Stagecoach Music Festival on April ... More 27, 2025 in Indio, California. (Photo byfor Stagecoach)

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Dance Aerobics is So Deeply Uncool…And That's Why I Love It
Dance Aerobics is So Deeply Uncool…And That's Why I Love It

Vogue

time29 minutes ago

  • Vogue

Dance Aerobics is So Deeply Uncool…And That's Why I Love It

There are people out there who will tell you that you should never do any form of physical activity that you don't enjoy. While I respect and admire their commitment to approaching exercise with zeal, I have to ask: how? I genuinely love various forms of exercise (which, at the moment, include mat Pilates, swimming laps, going for long walks with my dog, and weeding crabgrass at the community garden), but I've come to think of them as a kind of deposit in my future-happiness account; I know movement will eventually make me feel great, especially now that I'm no longer working out in a constant quest to lose weight, but in the actual moment of moving—and, even more so, the moment before a workout class when I have to squeeze myself into a sports bra and actually get out the door—I'm often full of dread. This was true, at least, until I attended my first 'fiercely noncompetitive dance aerobics' class at Pony Sweat, a studio based in my hometown of L.A.'s Frogtown neighborhood that describes its practice as feeling like 'dancing in your bedroom to music from a favorite mixtape.' Terrible dancer that I am (unless I've had two to four martinis, in which case all bets are off), I felt nervous and typically dread-filled even stepping through the door of the Pony Sweat studio, but the moment the lights dimmed and the music started, something weird happened: I forgot to feel stupid. I don't know exactly what it was about Pony Sweat that got me out of my shell and happily dancing around to combinations I'd never seen or tried before, but I'm guessing it was a combination of the gloriously retro '80s soundtrack, the unbridled enthusiasm of the dancers around me (many of whom, like me, weren't perfectly on-beat and didn't seem to have any prior familiarity with the workout), and the instructor, Emilia, shouting what I'm now turning into a kind of exercise mantra: 'Fuck the moves.' I ended the hour-long class with sore calves and an exhausted glow, driving home as fast as I could to gush about Pony Sweat to my boyfriend and pre-book my best friend to attend the next week's class with me—and although I might have expected to feel good after the class, what really surprised me was how much fun I had during and how little clock-watching I did as I bopped around. There are definitely workouts I've enjoyed in which knowing exactly what you're doing matters—weight lifting, for instance, sort of depends on your ability to listen to instructions and not accidentally injure yourself with something heavy—but the loosey-goosey, 'do what feels fun' approach of Pony Sweat really speaks to me right now as a 31-year-old doing my best to get comfortable being bad at things. I've always resented the aspects of life that are hard for me (math, cleaning, driving, the list goes on), but exercise is a low-key, low-stakes way to lean into the question of what my time and my life would look like if I reframed my idea of perfection and focused instead on trying to have genuine fun while also meeting my bodily movement goals.

NBA Finals: Look Beyond TV Ratings For Keys To Success
NBA Finals: Look Beyond TV Ratings For Keys To Success

Forbes

time29 minutes ago

  • Forbes

NBA Finals: Look Beyond TV Ratings For Keys To Success

The National Basketball Association Finals have arrived, and you know what that means for the media coverage – a lot of headlines about TV ratings. Embittered New York Knicks fans are already preparing their collective 'I told you so' with the likelihood of historically low ratings between two small TV market teams, the Oklahoma City Thunder (47th ranked market) and the Indiana Pacers (from the 25th ranked market and the team that defeated the Knicks). But for the NBA, its business partners and even for the folks at ABC and ESPN who are broadcasting the Finals, focusing so heavily on TV ratings is just so 1990s. There is a much more complex tableaux of media measurement metrics that are ultimately far more relevant to business success and failure here. Yes, the NBA Finals TV ratings will likely be low by any historical standard. In addition to the presence of small-market teams, the Finals matchup lacks marquee franchise names like the Los Angeles Lakers and the Boston Celtics. And there is no larger-than-life superstar like LeBron James or Michael Jordan, but how many of those are there? It's true that NBA ratings have been falling for years. Last year's NBA Finals between the Celtics and the Dallas Mavericks averaged 11.3 million viewers, down 27% from 2014 (LeBron James was playing in those), and down 37% from 2004 (with the Lakers and Kobe Bryant). The ratings for the NBA playoffs are actually slightly up this year compared to a year ago. But more broadly, the entire TV ratings universe has fallen 54% in the last 10 years. 'Linear TV' – broadcast and cable – now accounts for less than 50% of all the video viewing in the U.S. Is any of this breaking news anymore? Can we broaden our lens a bit in analyzing success and failure? Most importantly for the solidity of the NBA's future as well as its present is the new media rights deal it announced last July which is going into effect next season. The NBA closed an 11-year, $76 billion agreement for national TV and streaming distribution with Disney (ESPN and ABC), NBCUniversal (including Peacock) and Amazon. That's a dollar amount three times larger than the deal the NBA signed with Turner Networks (now part of Warner Bros. Discovery) and Disney nine years ago. None of the new and returning media partners were unaware of the ratings environment when they signed on the dotted line. As the NBA's SVP for Partnerships, Lauren Sullivan, told me in the midst of busy Finals prep, the new deal will bring 40% more nationally televised games during the regular season, including weekly national prime time broadcasts on NBC on Tuesday and Sunday nights, as well as a massive increase in nationally streamed games via Peacock and Amazon. There's little or no ability to predict the future path of ratings, but in a world of future ratings blindness, the one-eyed live sports broadcast remains King. This enhanced distribution helps drive awareness and fan engagement throughout the year, not just during the Finals. Sullivan emphasized throughout the course of our discussion of the NBA Finals that the league's approach to marketing demands '365-day planning and storytelling [with an] Partnerships have to work for all. NBA team marketing sponsorship revenues topped $1.6 billion last year, and marketers and media partners get access to the breadth of the NBA fan base especially its highly engaged younger audiences, which aren't easy to reach anymore on linear TV broadcasts. Marketers with ongoing NBA partnerships, including through the Finals, include Puma, Michelob Ultra and YouTube TV. The metrics around social media fan engagement are increasingly critical, as both Sullivan as well as the NBA's SVP for Digital and Social Content Bob Carney pointed out to me. According to Carney, the NBA works with 'an unbelievably rich community' comprised of the league, broadcast partners like ESPN, digital and social media partners such as Bleacher Report and House of Highlights, individual media talent and a huge creator community that the NBA has cultivated over the course of the last decade. As Carney pointed out, the NBA social content strategy leans heavily into its Instagram account (with its 90 million followers), and Sullivan proudly trumpeted the league's 'takeover' of Instagram's own Instagram account (that's a thing) which has over 700 million followers. Video highlights are a huge part of the NBA's content strategy given that social media algorithms are driven by the amount of time spent with videos, and the NBA is constantly looking to create stories with its players, teams and marketing partners that will drive extended video viewing. One of the immediate winners in the NBA Finals marketing sweepstakes is Converse which has hit the jackpot with its celebrity endorser, Shai Gilgeous-Alexander ('SGA'), the NBA's new MVP and the star of the Finals-playing Thunder, a deal in play long before the Finals. In case you haven't heard much of him, SGA leads all NBA players in social media engagement in these playoffs with 864 million views. You can add in fellow shoe brand Puma (leaning into the now-laughable designation of Pacers' star Tyrese Haliburton as 'overrated" by his fellow players). Halliburton, that 'overrated' guy, is third in social media playoff views with 679 million. Needless to say, partnerships with these stars aren't going to live or die on TV ratings. Yeah, but it's still two small market teams playing in the Finals, right? Carney almost laughed at the notion that young audiences, especially internationally, particularly care about the market size of the NBA Finalists. The Finals will be distributed in 214 countries and territories in 60 languages, with 'NBA House' live fan events in Brazil, Canada, Mexico and India, and official viewing parties in China, Japan, Indonesia, and the Philippines. It's all part of the league's long-term strategy of expanding its global footprint. For those still fixated on the U.S. linear TV ratings, you need to get your eye on the bouncing ball.

REI's fitness sale takes up to 33% off Hoka shoes, Garmin smartwatches and more
REI's fitness sale takes up to 33% off Hoka shoes, Garmin smartwatches and more

CNN

time29 minutes ago

  • CNN

REI's fitness sale takes up to 33% off Hoka shoes, Garmin smartwatches and more

REI has launched a new fitness sale this week, packed with hundreds of workout deals across quite a few of CNN Underscored's favorite brands. With up to 30% in savings, you can score deep discounts on editor-favorite Hoka running shoes, best-tested Garmin fitness trackers and more. With nearly 1,000 deals up for grabs, I've shopped through pages of offers to find my favorite 25 discounts in the REI fitness sale. Just act fast! As select sizes and colors are beginning to sell out. Hoka Women's Clifton 9 Running Shoes As I've gotten more into running, I've been eyeing this pair of Hoka shoes after countless coworkers praised them. We loved their plush foam midsoles and lightweight feel for cushioning steps, and with today's sale, I might have to try them out for our review Merrell Women's Agility Peak 5 Trail Running Shoes Save 25% on this pair of trail-running shoes from Merrell. It should be no surprise that the girl with blue hair would be partial to the Frost Blue color, but two other styles are receiving the same discount. Saucony Women's Tempus Road-Running Shoes Saucony's Superfoam padding helps provide an even smoother stride for these road-running shoes. I love the vibrant designs that are anything but boring, not to mention the fact that you can score the lowest price of the year at 30% off. Arc'teryx Men's Norvan LD 3 GTX Shoe These streamlined kicks get right to the point for trail running. They come in a neutral color and offer a water-repellent build thanks to Gore-Tex materials. Save 19% with this rare discount. Altra Women's Lone Peak 6 Trail Running Shoes Save 30% on this pair of Altra shoes ahead of your next trail run. They're waterproof and feature 5mm footbeds with a multidirectional lug pattern for extra traction on nearly any terrain. Patagonia Women's 3.5-Inch Strider Pro Shorts Take nearly 40% off this pair of bright red running shorts. They're perfect for lounging around on warm days or wearing while hiking trails. They feature a stretchy waistband and a recycled polyester build. Outdoor Research Vantage Crop Top This crop top comes in black or pink designs to go with the rest of your summer fitness outfit. It has a compressed fit with stretchy fabric for extra support. Arc'teryx Women's Norvan Crew Shirt I love the oversized fit of this t-shirt. It's meant to keep you comfortable when worn underneath hiking gear and is seeing a rare price cut in select sizes. The North Face Women's Winter Warm Pro Pants I love sharing a good off-season deal, and that's why these pants from The North Face make the cut. You might not wear these until fall or winter, but it's rare to see a 20% price drop from a brand this popular. Arc'teryx Women's Taema Thermal Hoody Wear this thermal hoodie on your way to workout classes on cooler spring mornings. It has dropped to its best price in over a year in three different colors for $20 off. Patagonia Men's 18-Inch Hydropeak Board Shorts This pair of board shorts comes in three fun styles and tons of sizes, so you can add the perfect one to your summer wardrobe. The 24% discount is the best I've tracked all year, making it all the more enticing to snag this lightweight, quick-drying design. Smartwool Men's Intraknit Active T-Shirt When you think of Smartwool, you'll probably picture one of the best base layers in the game for keeping you warm. The brand also makes performance gear to keep you cool, like this Active T-Shirt on sale for 25% off in three colors. Free Country Men's Engineered Swim Shorts Your summer workout routine deserves to take a detour for some pool time. Be ready to swim laps or just beat the heat in this pair of color-blocked shorts at nearly 30% off. Arc'teryx Men's Delta Half-Zip Pullover This half-zip pullover is the perfect piece of outerwear for early morning jogs or gloomy spring days. It boasts sweat-wicking tech under the arms to keep you comfortable and is great for once we make it through summer and get into cooler fall weather. Glyder Men's 7.5-Inch Medalist Shorts These soft, stretchy workout pants seem so comfortable that you'll also want to wear them around the house. They feature a drawstring waistband and zippered back pocket for storing valuables during runs. Garmin Venu 3S The Venu 3S is one of Garmin's best smartwatches, offering a chicer, more stylish design compared to the brand's more rugged fitness trackers. It's the best all-around option if you're looking to balance fitness features with other tech you'd use outside the workout class. Its multiday battery life supports text and app and call notifications, plus all the run-tracking capabilities you'd expect. Garmin Instinct 3 Solar Smartwatch The first discount on Garmin's new solar-powered smartwatch is here. Revealed back at CES 2025, the new Instinct 3 Solar features theoretically never-ending battery life, with its sun-powered design. Seven hours of sunlight per day can indefinitely extend the usage of its monochrome display and fitness tracking our review Garmin Fenix 8 AMOLED Sapphire The upgraded version of our pick for the best premium running watch, the Garmin Fenix 8 Sapphire, features a more durable display with an AMOLED panel that's brighter than our best-tested pick. Save $200 and score the best price I've tracked on this high-end fitness tracker that's built to last for years' worth of hikes, runs and workouts. Garmin Forerunner 165 The most affordable Garmin on the list, this Forerunner 165 features smartphone connectivity that can send heart rate data, details about your pace and other training info right to your iPhone. Garmin Forerunner 165 Music For an extra $50, the Forerunner 165 Music adds built-in storage to bring music along with you. If you like to travel light for your workouts, this will ensure you can still rock out to your fitness playlist without bringing a phone along. Osprey 65-Liter Transporter Duffel Bag Haul all your workout gear to and from the gym in this 65-liter Osprey duffel bag. It's 25% off and lands at the best price of the season in your choice of two colors. CamelBak Zephyr Pro Hydration Vest This hydration vest is ready to keep the water flowing during long runs, race days and whatever other outdoor adventures are on the books. Save $48 with this limited-time deal. Nathan 12-Liter Trail Mix Hydration Vest Take $50 off this 12-liter hydration pack that comes in a beautiful blue hue. It has a 2-liter water reservoir and plenty of extra room for gear or snacks. Osprey Arcane Duffel Pack This duffel pack is perfect for smaller workout kits or for use as your everyday bag. You can use it as an over-the-shoulder bag or with a typical backpack-style configuration. CamelBak 21-Ounce Quick Grip Chill Handheld Water Bottle The CamelBak Quick Grip Chill handheld water bottle is made with runners in mind. It features a harness that fits onto your hand and even has a little pocket for your smartphone or wallet. When the deals experts at CNN Underscored are hunting down deals, we're searching through thousands of listings in savings events or shopping the clearance sections from major retailers to find the best ways to save. For this story, our editors cross-referenced our best-tested guides to find deals on CNN Underscored's favorite products. CNN Underscored's deals editors look out for your wallet daily, scouring sales every morning. We tap a range of techniques and consider a variety of factors to determine whether a deal is worthy of coverage, such as price history checks, available coupon codes and competitor pricing. Our team, consisting of senior editor Rikka Altland, editor Jacqueline Saguin and associate editor Elena Matarazzo, is passionate about unearthing deals that we would be tempted to shop, and enjoy finding a great deal on a coveted item (especially one that's top-tested by our experts) because it means that we're helping our readers make savvy buying decisions.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store