Campaign's Creative Faces to Watch 2025 – Mai Iskander, Editorial Manager, Socialize Agency
Campaign's Creative Faces to Watch 2025 – Mai Iskander, Editorial Manager, Socialize Agency
Campaign's Creative Faces to Watch 2025 – Mai Iskander, Editorial Manager, Socialize Agency
Age: 29
Nominated by Jack Rogers, Associate Creative Director:
Mai is one of the most ambitious, eager-to-learn and determined creatives I've had the pleasure of working with. It's rare to find someone who's comfortable wearing so many different hats, and her insane knowledge of every single corner of every single social platform terrifies me. She already is, and will continue to be, a creative force to be reckoned with. She also recently won Silver at the Cannes Young Lions 2025!
Career highlights
I've always been creative, exploring different paths before joining Socialize in client servicing, working with brands like Azadea. I transitioned to the creative side as the first Content Creator, pioneering phone-shot content, starting with Expo 2020 on Snapchat. It was a hit, leading to more editorial content and securing pitches for Pandora Global and more. I've worked with TikTok's TTCX program since its inception; you've definitely seen my videos on your FYP. I've assisted global We Are Social offices with pitches and led successful 360 campaigns. Now, as Editorial Manager, I bring fresh ideas, social expertise, and all the vibes.
Guiding principles
I've learned everything is a learning experience, good or bad. Shifting my perspective on failures into lessons has helped me so much in my process!
Side hustle
consider myself a multi-dimensional creative, always diving into new passion projects. Whether creating content as an influencer, painting, writing, or upcycling clothes, I stay busy. Sometimes I bleach my eyebrows for fun, and I'm my tattoo artist brother's test subject. I love keeping things fun and interesting!
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