You can literally feel Apple's new trailer for the ‘F1' movie starring Brad Pitt
This week at its annual Worldwide Developers Conference, Apple announced a ton of features across its various upcoming operating systems, including the all-new visual design aesthetic known as Liquid Glass, which is coming to iOS 26, iPadOS 28, and macOS 26 this fall.
But the company also spent the first few minutes of its 90-minute keynote presentation focusing not on software, but on the new Brad Pitt film F1: The Movie, which is being co-distributed by its film production arm, Apple Original Films.
And now Apple is further promoting the film with what is a first for the film industry: a haptic trailer.
What is a haptic trailer?
The unique thing about Apple's latest F1: The Movie trailer is that it literally vibrates as you watch it. Well, as long as you watch it on a compatible iPhone.
Apple calls this latest trailer a 'haptic trailer.'
In the two-minute trailer, whenever an F1 car is in motion on the screen, your iPhone will vibrate with an intensity proportional to the on-screen action. So when a car's tires are being changed in a pit stop, you'll feel a small vibration in your hand—and when the car continues racing down the track, you'll feel an even more intense vibration.
These vibration feedbacks in the gadget world are known as 'haptics'—a technology that simulates physical touch. Apple can make your phone vibrate like this—and at certain points in the trailer, thanks to the iPhone's Taptic Engine, a piece of hardware inside the iPhone that is essentially a motor that can vibrate on command.
Haptic feedback has been used for years in the iPhone. For example, when you press and hold an icon on the homescreen to rearrange its layout, you'll feel haptic feedback produced by the Taptic Engine. You can feel haptic feedback in plenty of other places on the iPhone, such as when adjusting the volume or pressing a widget in Control Center.
But Apple's application of haptic feedback to a movie trailer is the first time that the technology has been used to promote a film. Given the vibrations and forces an F1 car undergoes while racing down the track, a trailer for F1: The Movie is a natural fit for such technology.
How to watch the 'F1: The Movie' haptic trailer
To watch the F1: The Movie haptic trailer, you'll need an iPhone running the latest version of iOS 18. You can find the haptic trailer in the TV app on your iPhone by doing the following:
Launch the TV app on your iPhone.
On the Home screen of the TV app, you should see the F1 haptic trailer poster image show in the top carousel. If not, you can scroll down and find a poster image for the haptic trailer lower in the Home Screen feed. Tap the poster image.
Now, the F1: The Movie haptic trailer will play on your iPhone. As the trailer plays, you'll feel various intensities of vibrations in your hand, depending on the action being performed on the screen.
Apple has high hopes for 'F1: The Movie'
F1: The Movie is the most high-profile movie that Apple Original Pictures has ever released. The movie stars one of Hollywood's last big-name draws—Brad Pitt. It's also directed by Top Gun: Maverick 's director, Joseph Kosinski.
Combine the star and directing power with one of America's most popular sports—F1 racing—and you have, Apple hopes, one of the biggest hits of the summer on its hands. If the film is successful, it could help propel Apple's film division to new heights, not to mention attract subscribers to its Apple TV Plus streaming service.
However, it should be noted that F1: The Movie isn't debuting immediately on Apple TV Plus. Instead, the film will be shown exclusively in theaters starting on June 27. The film will stream on Apple TV Plus later in the year.
You can check out the non-haptic trailer for F1 The Move below.
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