VSCO is launching an AI-powered collaborative moodboard

TechCrunch

07-05-2025

Photo and video editing platform VSCO on Wednesday launched an AI-powered collaborative moodboard to expand how its products are used by photographers and artists.
Called Canvas, the moodboard lets you import and edit your photos using the standard VSCO editing tools — so you can tune settings like shadows, brightness, exposure, temperature, tint, grain, blur, vibrance and hue.
The AI chops come into play when you want to generate images using text prompts. The moodboard also lets you select parts of an image and use a 'region prompt' menu to have AI recreate those parts with text prompts. The weights of the region prompt can be adjusted with a slider to generate different versions.
There's also a variation button that, as it says on the tin, makes the AI create variations of a generated image. This also comes with a slider to control how close to the original image the generated image is.
Image Credits: Screenshot by TechCrunch
Users can share the moodboard with other people in a project and create different iterations of an idea.
'Photographers, who often work alone, use Google Slides or Pinterest to create a vision for a project that they want to show the clients. We thought there could be a better tool that was designed for ideation with creators in the front and center of it,' VSCO's CEO Eric Wittman told TechCrunch.
The moodboard feature uses tech from an image editing startup called Facet that VSCO acquired last year. Facet had raised over $13 million in funding before it was acquired.
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Image Credits: VSCO
This is VSCO's first time implementing AI features into its products, and the company says it has seen positive traction. VSCO said more than 84% of content was generated using AI during Canvas' test phase.
The company plans to enable users to search VSCO and import photos uploaded onto the platform into the moodboard.
The launch comes days after Adobe unveiled its own moodboard that has AI-powered image generation and editing features. Startups like Visual Electric, Cove and Kosmik have also tried to build whiteboards and moodboards to help people collaborate on ideas.
Canvas is available to all users, but paying subscribers will get extra credits for prompting and generating images using the AI model.