‘Obsessed' Primark fans race to buy ‘stunning & flattering' summer dress selling at a bargain price in every colour
YOUR summer wardrobe isn't complete until you find the perfect dress, and this season shoppers are flocking to Primark to bag one that's perfect for dressing up or down.
The retailer is known for it's viral products, and this dress might just be another hit for fashion fans.
Available in three stunning colours, the Paula Echevarria Lola V-Neck Maxi Dress is set sell out fast as shoppers race to snap it up.
Priced at just £26 and ranging in sizes XS to XXL, the maxi dress has been described as am "elegant V-neck maxi dress with ruffle sleeves."
And even loved fashion influencer Perrie Sian (@perriesian) has been raving about the design as she took to TikTok to show it off.
She said: "This dress is sensational...this is insane. First of all, the fabric is so stretchy, second of all the cut here [neckline] and the cut at the back - are you actually kidding me."
The influencer continued: "This is insane, I love the fact that they've lined it down to here [thighs] and then you've got the sheer layer. Just gives it that extra bit of something."
sain's viral clip amassed over 702k views, and fellow fashion lovers couldn't get over how stunning the dress looked.
A second agreed: " "All look so expensive and classy."
And a third chimed in: "This just doesn't look real for a Primark haul. Everything is GORGEOUS and I can never find things."
Meanwhile, another shopper revealed they also bagged the dress: "That first black dress - I bought it today...Looks unreal on you, so excited to wear mine!"
Fashion fans 'need' Primark's new £14 linen trousers - there's two colours to choose from and they're great for spring
The stunning dress isn't the only reason to dash to Primark right now though, shoppers are also loving two new pairs of gorgeous trousers.
The summer trousers have been touted as 'super comfy and lightweight', and they're also purse-friendly.
Bargain hunters are sure to be left beaming as the Primark store in Lincoln has taken to social media to show off the new affordable trousers, which are priced at just £14.
Alongside the short clip, which gave shoppers a close-up look at the high street buys, an employee from the Lincoln store beamed: 'The linen trousers EVERYONE needs!!'
The trousers are available in black and cream, and not only are they cute and bloat friendly, but they're perfect for keeping cool in summer too.
The Primark employee further added: 'The weather 's warming up, that can only mean one thing… linen trouser time!!'
These wide leg trousers are designed in a breezy wide-leg shape, making them great for warm days.
They fasten with a drawstring at the comfortable high rise waist and have handy side pockets for the ultimate practical look.
Why Primark is great for looking expensive on a budget
By Clemmie Feildsend, Fabulous Fashion Editor
AS someone who's no stranger to grabbing a last-minute outfit from Primark for a night out, it's about time that celebrities started catching on too.
For as long as I've been heading out, Primark has been my go-to for those 'I have nothing to wear' moments, rushing in at the last minute to find something perfect.
And I'm definitely not alone - on any Friday or Saturday night, you'll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita's not rushing in last minute for a red carpet outfit, she's proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham - if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I'm sure more stars will be following suit soon enough.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
21 minutes ago
- Daily Mail
Media giant Canal+ strikes settlement with French tax authorities
Shares in Canal+ rose on Friday after the London-listed media conglomerate settled a tax dispute with the French Government. The StudioCanal owner, which listed in London last December, told investors it expects no impact on cash from the settlement. French authorities had accused the Paris-based company, formerly a subsidiary of telecoms giant Vivendi, of incorrectly applying lower rates of value-added tax on some of its services. Canal+ had warned that the dispute could have potentially cost it around €655million. It anticipates recording some exceptional charges in its first-half results, but told investors the settlement 'removes uncertainty regarding the possibility of a material additional disbursement'. Alongside this, the firm upheld its full-year outlook on turnover and earnings before nasties, with the latter expected to total approximately €515million. It came as Canal+ said it was on track to achieve organic growth this year because of a 'material one-off cash improvement'. But the business cautioned that this would be offset by the end of some contracts and the closure of terrestrial television channel C8 in February. The group's distribution deal with Disney+ ended at the start of 2025, resulting in its roughly 27 million subscribers losing access to the streaming service. In late February, C8 shut down after regulators revoked its broadcasting licence following accusations of promoting fake news and conspiracy theories. Consequently, its first-quarter turnover fell by 2.5 per cent to €1.55billion, although organic sales increased by 1.5 per cent, thanks to a robust performance by its film studios division. StudioCanal's recent box office successes include the animated sequel Paddington In Peru, horror film The Monkey, romantic drama We Live in Time, and comedy Bridget Jones: Mad About The Boy. In a rare victory for the UK capital, Canal+ went public on the London Stock Exchange last year after Vivendi shareholders voted to spin off the group. It debuted with an estimated £2.5billion valuation, making it the LSE's largest flotation in two years. Just 45 businesses applied to join the main London market in 2024, compared to 59 the year before and 111 in 2022, according to the Financial Conduct Authority. By comparison, 88 companies delisted or transferred their primary listing from the LSE, the largest number since the global financial crisis in 2008, figures from EY have shown. Canal+ shares rose 7.1 per cent to 215p on Friday morning, although this is far below its initial public offering price of 290p.
Daily Mail
21 minutes ago
- Daily Mail
EXCLUSIVE Rising star rapper took his own life after telling partner he 'was tired and ready to go' after mental health battles when he couldn't see his daughter
A rising star rapper and producer took his own life after struggling with his mental health when he was stopped from seeing his daughter, an inquest heard. Jevon Ellis, 30, accessed mental health crisis services three times in the run-up to his death on March 28 last year. But those who knew the rising star said he was 'very good at pretending he was OK to the outside world' because 'his career as a rapper and producer was very important to him.' Mr Ellis had played at numerous festivals, had his music used on a Nike campaign and was featured on a list of NME's top 100 new artists to watch. But in 2023 his mental health began to deteriorate, which was compounded by the fact that access to his daughter had been withdrawn. His latest partner, who had a son with Mr Ellis, said in a statement that 'keeping up an image was important to him at the cost of his overall health.' Mica Simms, who had met Mr Ellis in 2018, said she was aware that he had struggled with his mental health and had been suicidal before they had got together. 'He was having trouble regulating his emotions,' she said. 'Jevon was incredibly intelligent and loving but he would often speak about committing suicide as a means of escaping his emotional turmoil.' Coroner Jean Harkin added: 'She (Mica) was aware Jevon had something wrong with his mental health and he was suicidal at times from very early on in their relationship. 'He had told her about a previous suicide attempt that had taken place when he was with the mother of his eldest child.' The mother of his eldest child was not named, although both she and Miss Simms were present for the hearing at Inner West London Coroner's Court. On the morning of March 29 last year, Mr Ellis left Ms Simms' house and sent her a message saying 'he was going to end it all, that he was tired and ready to go.' 'He expressed he was sorry but couldn't continue the battle,' Mrs Harkin added. Ms Simms tried to communicate with him but received no answer. Mrs Harkin added: 'After a while she knew something was different this time. 'She felt in her heart that he had gone through with it.' Ms Simms went to where Mr Ellis had been living at Wimbledon Art Studios in south west London but a building manager couldn't gain access to his unit. She then asked her stepfather to try and break in and he found Mr Ellis hanging. PC Michelle Brown was the first police officer at the scene and identified the musician from his passport which was found nearby. There was no note, the door was locked from the inside and Mr Ellis had no injuries, save those caused by the noose around his neck. At 10.01am that day he had sent a text message saying: 'I'm on the chair. Bye' and had also said he 'should just hang the demon' referring to himself, the court heard. Det Sgt William Hanlan, of the Met Police, told the court he was brought in to look into whether some of the interactions between Mr Ellis and Ms Simms 'may have led to Jevon taking his own life.' There were tens of thousands of messages found on Mr Ellis' Macbook, which highlighted a 'very fractured' relationship, Det Sgt Hanlan said. 'They clearly love each other but they clearly have a love-hate relationship also,' he said. 'There has been quite a lot of discussion about suicide,' he added. 'Mica is understanding of Jevon's struggles but you can also see levels of frustration from her sometimes. 'There is a lot of heated discussion but there's nothing to suggest Mica knew or encouraged Jevon to take his own life.' He added that there had been domestic incidents between them from both sides and they were 'both either the aggressor or the victim at one time or another.' He concluded that no one else had been involved with Mr Ellis' choice to end his life. Dr Marcus Hughes, consultant psychiatrist at St George's Hospital in Tooting, south west London, outlined his team's contact with the 30-year-old and said he had no recorded history of poor mental health prior to 2023. He had three emergency assessments - one in February 2023 and two in December the same year. The one in February took place after Mr Ellis took an overdose and was taken to A&E, but he said he wasn't suicidal and had had taken the tablets 'impulsively' and 'was expressing remorse.' He was given details of a crisis line, and Dr Hughes added: 'I think what came through very strongly was his distress at not having access to his daughter.' He was given further details for Fathers4Justice and Families Need Fathers, a charity for parents, and was encouraged to return to the hospital if he felt he was unable to remain safe. But he returned for a second time on December 13, 2023, saying he was having suicidal thoughts. Dr Hughes added: 'He said he wanted help to be a better father and felt he needed therapy. 'He also spoke about cult-like behaviours he experienced producing music in Los Angeles, from big names and people of power.' Just over a fortnight later he was brought in for a third time following fears he may hang himself in his music studio. A friend abroad had called British police when he sent her a text showing an image of a noose. But he promised he wasn't suicidal and just wanted the clarification of a diagnosis, Dr Hughes added. Asked if he felt Mr Ellis had received appropriate treatment, Dr Hughes said: 'He was offered a lot of opportunity of access to mental health services and the type of problems that seem to be emerging are some emotional instability and suicidal thoughts that he wasn't completely open about. 'The likelihood is we might have helped him had he engaged with treatment over a period of months in the community, rather than emergency presentations.' The court heard that in July 2023 he told a GP that he had low mood, but wasn't suicidal and he was given a community mental health team referral, agreeing that counselling may help. A telephone consult followed in December 2023 and talking therapies were suggested but he didn't answer the phone. A further telephone consultation was offered the same month but Mr Ellis said he preferred to be contacted by email as he was abroad. There was no record of Mr Ellis being known to mental health services in Coventry, where he had lived from the age of 10 up until he moved to London in 2017. A toxicology report was clear of drugs and alcohol and the cause of death was found to be hanging. Mr Ellis' sister Ria, who attended the hearing with his parents, helped raise £13,500 for Mr Ellis' children on a Just Giving page. She said 'the Ellis family cannot even begin to convey our gratitude for the outpour of love we have received from everyone who loved and knew Jevon.' And she added: 'If you knew Jev, you knew that nothing mattered more to him than his children… 'Your kindness and compassion will help to provide Jevon's children with a glimmer of hope during this dark period of grief which is all he would have wanted.' Coroner Mrs Harkin recorded a verdict of suicide. She said: 'Jevon had no reported mental health illness prior to his later years. 'Jevon reported distress at not seeing his daughter. It's clear he saw his son, but not his daughter. 'I'm satisfied that the help that was given to Jevon was appropriate. In addition the police investigated Jevon's death and found no evidence of third person involvement. 'He was given the opportunity to look into any problems he thought he had by contact with the crisis team and other organisations and there is no evidence that any mental health diagnosis developed over time. 'Jevon performed the act himself without a third person and by performing that act Jevon intended to die. 'Although there was no note of intent it's clear that Jevon had considered hanging as a form of ending his life.' And she added: 'It's very clear that Jevon was a gifted musician. He was charismatic, confident and also encouraged to pursue his dreams. 'He was kind, generous and a mentor to others and he had two children that he loved. 'I hope that these memories give his family some comfort.'
Daily Mail
22 minutes ago
- Daily Mail
Jessie J, 37, shares video of herself on stage just hours after having FIVE secret breast biopsies amid cancer diagnosis as she reveals how much discomfort she was in
Jessie J has shared a touching video of her battling through discomfort to put on a show for supporters just hours after undergoing five secret biopsies. The Price Tag hitmaker, 37, announced her breast cancer diagnosis in an emotional video on Wednesday, revealing that luckily the condition has been caught 'early'. Having been diagnosed in late April, Jessie will undergo surgery to hopefully remove the cancer after her performance at the Summertime Ball on June 15. In another touching social media post on Friday, Jessie shared a video of herself 'laughing and joking' on stage just a matter of hours after undergoing a grueling five biopsies last month. Her heartfelt caption read: 'I had 5 breast biopsies the night before this show, I was in some discomfort but so hyped to do it and I didn't want to cancel. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new Showbiz newsletter to stay in the loop. 'The more I watch this show back I can see my brain working in complete over drive trying not to blurt it all out. 'Laughing and joking in hard times (handshake emoji) me' The video showed Jessie putting on a brave face while telling her fans an amusing story about her debut album, Who You Are. Just last month Jessie made her return to the music industry with the release of her new single No Secrets - but she later revealed her cancer diagnosis came just days before the song dropped. In a video announcing the diagnosis, Jessie said: 'Hi, I have been going back and forth a little bit on whether to share it. I want to but there's lots of opinions outside... 'Also knowing that I want to share with my fans and the people that care about me, also I'm a sharer. I've always shared everything that I go through in my life. 'Before No Secrets came out, I was diagnosed with early breast cancer. Cancer sucks in any form but I'm holding onto the word early. 'I have been in and out of tests throughout this whole period, adding that she had not been adequately 'processing it because I'm working so hard.' The London-born musician captioned her post with a touching message revealing she was hiding her diagnosis at the time of the show As she battles breast cancer, Jessie has continued to energetically promote No Secrets, the lead single for her upcoming sixth studio album. Last month she performed at the BAFTA Television Awards in London, making her grand return to the stage to sing The Award Goes To. Jessie said she 'wanted to be open and share it - one, because selfishly I do not talk about it enough. I'm not processing it 'cause I'm working so hard.' She added: 'I also know how much sharing in the past has helped me, with other people giving me their love and support and also their own stories.' The London native stated: 'I'm an open book. It breaks my heart that so many people are going through so much, similar and worse. That's the bit that kills me.' 'I just wanted to let you guys know it wasn't something I planned. I'm getting to keep my nipples. That's good, it's a weird topic and a weird situation.' Jessie reflected: 'To get diagnosed with this as I'm putting out a song called No Secrets, right before a song called Living My Best Life – which was all pre-planned, before I found out about this. I mean, you can't make it up.' She joked: 'It's a very dramatic way to get a boob job,' adding that the operation to excise the cancer would occur sometime after her appearance at Summertime Ball at London's Wembley Stadium on June 15. Continuing the lighthearted mood, she wrote in the caption: 'No (more) Secrets and is it too soon to do a remix called Living My Breast Life?' Jessie told fans she would 'disappear for a bit after Summertime Ball to have my surgery and I will come back with massive t**s and more music.' Continuing the lighthearted mood, she wrote in the caption: 'No (more) Secrets and is it too soon to do a remix called Living My Breast Life? 'All jokes aside (you know it's one of the ways I get through hard times). This last two months have been so amazing, and having this go on alongside it on the sideline's has given me the most incredible perspective. 'BUT... your girl needs a hug. Also not getting massive t**s. Or am I? No no.. I must stop joking?' Later reflecting on her news, Jessie wrote on her Instagram Story: 'Just shared (posted) something super personal I have been holding onto for 9 weeks. 'The timing of it has been mad but beautiful and given me this incredible perspective in this time. But honestly I need to process it and, I need a hug. 'You have loved me through all my good and hard times. I don't want this to be any different.' Jessie's celeb friends flooded her Instagram post with supportive comments and well wishes with Rita Ora writing: 'Your literally my favourite person and I'm praying for you you've got this. my mother had it and I know the surgery and any treatment on this matter is mentally tough so I'm here for you. X' Singer Paloma Faith commented: 'Sending so much love I have every confidence you will beat this' JLS star Marvin Humes added: 'Ain't no one stronger than know you've got this..' whilst his wife, Saturdays star Rochelle posted: 'We love you so much.' Strictly Come Dancing star Amy Dowden, who has fought her own breast cancer battle, said she was 'sending so much love and strength.' Scott Mills also paid tribute to the pop star on his Radio 2 Breakfast Show on Wednesday morning, after it was announced that Jessie is playing at Radio 2 in the Park in Chelmsford in September. 'Jessie, just to say, we're sending all the Radio 2 love your way,' Scott said on air. 'Sending so much love to you and your family and we will see you in Chelmsford.' Jessie's cancer diagnosis is the latest heartrending revelation from the singer, whose new single No Secrets told the story of a shattering miscarriage she suffered in 2021. Two years later, she joyfully welcomed her firstborn child, her son Sky, with her longtime boyfriend, basketball star Chanan Colman. She recently sweetly shared that whenever Sky 'hears me singing, he looks at everyone in the room and goes, 'mummy's singing.' He finishes the songs I sang to him when he was a baby. He sings it to me,' via The Project. Throughout her childhood Jessie suffered health issues. She was diagnosed with heart disease when she was nine and when she was 17 she suffered a stroke. In April Jessie spoke about her health while appearing at Advertising Week Europe in London, sharing that overcoming a number of serious struggles has influenced her career. 'My health has always kept me balanced,' she explained. 'When I was nine, I landed a role in a West End musical, but then I was diagnosed with heart disease and was in and out of the hospital while doing the show. 'At 17, just after signing my first deal and finishing the BRIT School, I had a stroke. 'Then, when I was supposed to release my last album, I went deaf. And then I had a miscarriage. All these things have felt like they were keeping my feet on the ground.' The Price Tag hitmaker also revealed that she is constantly 'scared' of her son 'hurting himself' as she discussed motherhood and how she doesn't want to 'live in fear'. She explained: 'Living in fear doesn't stop the thing you're scared of from happening. I'm always so scared my son's going to hurt himself, but if he's going to hurt himself, he's going to hurt himself. 'I may as well live in the moment while he's not hurting himself, instead of being scared that he is.' Jessie's breast cancer diagnosis comes days after actress Kara Tointon revealed that she has undergone a double mastectomy after learning that she carries the deadly BRCA1 gene. The former EastEnders actress, 41, took to Instagram last week to share an emotional post detailing her decision after losing her mother to ovarian cancer in 2018. Tointon, who raises two young children with her fiancé Marius Jensen, announced that she has undergone a double mastectomy and had her fallopian tubes removed as a preventative measure. Tointon's operation comes just six years after her mother Carol passed away following her own battle with the disease. As an ambassador for the Eve appeal, a charity that raises awareness of gynaecological cancers, the actress opened up to her followers about the journey that led to her discovery that she carries the BRCA1 gene.
