HONOR Brings AI Deepfake Detection to the Middle East on HONOR Magic7 Pro
With the rise of AI technology, the threat of scams and digital manipulation is growing. Deepfakes—hyper-realistic but entirely fake images and videos—are becoming more common, making it harder to trust what we see online. As AI continues to evolve, so do the risks to our privacy, security, and even personal relationships. As a human-centric brand putting security first, HONOR believes that user's privacy and safety should always come first. The brand has invested significantly in developing on-device AI Deepfake Detection technology in response to the safety risks associated with deepfakes. Now, HONOR is officially launching this AI Deepfake Detection feature in the Middle East, bringing advanced on-device protection to users across the region. HONOR is the first smartphone brand to introduce on-device AI Deepfake Detection technology to smartphones. The AI Deepfake Detection feature works during live video calls, providing users with real-time protection and peace of mind while communicating face-to-face. The feature debuts exclusively on the HONOR Magic7 Pro, with plans to expand to more HONOR devices in the near future. This feature is designed to detect manipulated images and videos in real time, helping users identify deepfakes across popular apps like WhatsApp, Facebook, Botim, WeChat, Telegram, and more. When developing HONOR's on-device AI Deepfake Detection feature, the brand's R&D team prepared a significant dataset comprising millions of videos and pictures, which was then used to train an on-device deepfake-detection AI model. HONOR also used AI to closely inspect tiny details in each pixel that the naked eye could miss. This commitment to safety and security is part of the brand's broader strategy to integrate AI deeply into the user experience. HONOR previously introduced its Four-Layer AI Architecture, highlighting its strategic commitment to not only integrating AI into MagicOS but also ensuring it is done with a strong emphasis on security. This Four-Layer Architecture comprises distinct layers. At the base layer, Cross-device and Cross-OS AI form the foundation of an open ecosystem, which allows the sharing of computing power and services among devices and operating systems. Building upon this foundation, the Platform-level AI layer enables a personalized operating system, allowing intent-based human-computer interaction and personalized resource allocation. At the third layer, App-level AI is poised to introduce a wave of innovative, generative AI applications that will revolutionize user experiences. Lastly, at the top, the Interface to Cloud-AI services layer provides users with easy access to massive cloud services while prioritizing privacy protection, creating a truly holistic and future-forward AI experience.
With the launch of AI Deepfake Detection in the Middle East, HONOR is taking a bold step toward a safer digital future. As deepfakes and AI-driven scams continue to evolve, HONOR remains committed to staying ahead of the curve—offering users intelligent, on-device protection that puts privacy first.
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