Reality TV legend lands £500k deal to become face of Paddy Power during Royal Ascot as she films top-secret ad
GEMMA Collins has landed £500,000 to become the face of Paddy Power ahead of Royal Ascot.
The former Towie star, 44 — 'The GC' to fans — filmed a top-secret advert for the betting firm in
London
last week.
1
Gemma Collins has been signed up for a lucrative Paddy Power advert to promote Royal Ascot
Credit: Paul Edwards
She is seen poking fun at the fashion side of the annual racing event, which takes place this month.
It comes after she was a popular guest in Paddy Power's box
An insider said: 'Gemma's show-stopping appearance at Cheltenham caused a stir and Paddy Power bosses realised the value of her appeal.
'She was great fun and spoke to everyone so they were quick to ink an extremely lucrative deal that included an ad ahead of Royal Ascot, poking fun at fashion.
READ MORE GEMMA COLLINS
"
"The ad is in keeping with Paddy Power's tongue-in-cheek theme.'
The Irish bookmaker has previously signed up several celebs for their ads, including former
England
striker
Gemma said of her stint at Cheltenham: 'I've never been before and Paddy
Power
invited me so I couldn't turn him down.
Most read in News TV
"Obviously I love the Irish and the Irish love me.
"I've lost an absolute fortune. None of the horses I bet on won but it's been amazing.'
Gemma Collins shows off her two stone weight loss in pink cycling shorts
Opening up about her intuitive betting technique, she added: 'If I hear a name or see a name and get a vibe about it, then I'll take a punt and put a bet on.
"I think gambling at the races can be so much fun. Safe gambling, obviously — gambling awareness.'
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